Mohamed Ali Mohamed Abdallah Ismail

Develop and run annual sales marketing plans for panels division targets.

Lead sales, marketing and tendering for switchboards, MCCs, and distribution panels.

• Build market presence across government entities, utilities, and industrial sectors.
• Maintain relationships with tier 1 and tier 2 consultants, EPCs, and authorities.
• Drive consultant approvals, vendor registrations, and project specifications for participation.
• Manage end-to-end sales cycle from opportunity qualification through handover.
• Lead tendering department and oversee technical and commercial proposal submissions.
• Review tender documents, BOQs, specifications, drawings, and contractual requirements.
• Coordinate with estimation, engineering, procurement, manufacturing, and execution teams.
• Set bid qualification criteria and tendering strategies for win rates.
• Develop new business opportunities while sustaining qualified project pipeline.
• Confirm quotations and secured projects meet profitability targets and policies.
• Conduct market intelligence, competitor analysis, customer mapping, and trend research.
• Lead strategic account management for governmental, industrial, utility, and infrastructure customers.
• Prepare sales forecasts, business plans, pipeline reviews, and management reports.
• Support Schneider Electric business development actions and preferred builder positioning.
• Deliver customer presentations, seminars, workshops, and marketing initiatives.
• Coach and mentor sales, marketing, business development, and tendering personnel.
• Represent company in commercial negotiations, consultant meetings, and industry events.
• Manage team performance using KPIs across market penetration, backlog, margin, and pipeline.

• Develop and implement strategic sales plans for area targets and market penetration.
• Lead, coach, and motivate sales team members to meet objectives.
• Identify and pursue new industrial business opportunities across assigned territory.
• Build and maintain long-term relationships with key clients and distributors.
• Negotiate contracts, pricing, and terms in line with company policies.
• Conduct market analysis on competitors, pricing trends, and customer needs.
• Collaborate with marketing to plan and deliver promotional campaigns and launches.
• Coordinate with production, supply chain, and finance for product availability.
• Prepare and present periodic sales reports, forecasts, and recommendations.
• Maintain adherence to company governance practices and ethical sales standards.
• Oversee compliance with contractual, commercial, and operational guidelines.
• Perform additional duties assigned by line manager when required.
• Maintain compliance with HSE standards for safe working environments.
• Initiate the 2025 strategic business plan for Egyptian and neighbouring markets.
• Strengthen relationships with top-tier industrial clients and governmental entities.
• Improve coordination between sales and operations for faster delivery response.

• Built and executed business growth strategy for Egypt and regional markets.
• Oversaw full sales cycle from market analysis to account management.
• Developed and implemented comprehensive sales and marketing plans for LV and MV products.
• Built and maintained long-term relationships with distributors, EPC contractors, government entities.
• Managed key accounts and negotiated large-scale supply contracts for LV/MV switchgear.
• Expanded distribution network and introduced new sales channels across Egypt.
• Coordinated with technical and logistics teams for accurate specifications and on-time delivery.
• Conducted market intelligence studies to forecast trends, pricing, and customer demand.
• Collaborated with global marketing on regional campaign design and execution.
• Oversaw product positioning and maintained technical compliance with IEC standards.
• Led post-sales operations with client support, after-sales service, issue resolution.
• Reported sales performance forecasts and pipeline analysis to regional headquarters.
• Established sales channel network to increase reach and product penetration.
• Introduced new product lines, including MCCBs, ACBs, MV switchgear, energy devices.
• Strengthened market share and brand visibility through campaigns and partnerships.
• Built high-performing local team delivering consistent year-on-year sales growth.

• Led national accounts team to meet quarterly and annual revenue targets.
• Managed account plans across government and private clients in Egypt.
• Prepared technical and financial proposals for LV and MV distribution panels.
• Completed market assessments to find growth opportunities and competitive positioning.
• Coordinated with technical office and production teams to hit delivery timelines.
• Negotiated commercial terms and followed contract compliance with internal policies.
• Tracked project pipelines, sales forecasts, and performance metrics for planning.
• Ran regular team meetings to review targets and set corrective actions.
• Provided training, guidance, and performance feedback to junior engineers.
• Collaborated with senior management to refine product pricing and marketing strategy.
• Strengthened national presence through structured account management and tender participation.
• Increased project acquisition efficiency by streamlining sales and technical coordination.
• Improved team productivity and client satisfaction through coaching and transparent reporting.
• Supported execution of high-profile public utility and industrial projects.

• Directed business development, marketing, and sales operations for transformer division across Egypt.
• Oversaw market analysis, client acquisition, and project execution to strengthen positioning.
• Led annual business plans and revenue objectives for sales and marketing teams.
• Conducted market surveys to identify customer needs and project opportunities.
• Provided technical office with specifications and market insights for proposals.
• Prepared financial offers using cost analysis and gross profit margins.
• Managed and mentored sales team to achieve quarterly and annual targets.
• Chaired weekly and monthly meetings to review progress and adjust strategies.
• Coordinated with supply chain, finance, and operations for smooth order fulfilment.
• Represented company in negotiations with clients, partners, and suppliers.
• Developed strategic business plans to expand into GCC and African markets.
• Conducted SWOT analyses to identify product risks and growth potential.
• Expanded regional footprint through partnerships and client development initiatives.
• Improved profit margins using cost optimisation and market intelligence.
• Led multi-functional team to meet sales targets and operational KPIs.
• Enhanced brand recognition as reliable regional provider for MV switchgear and transformers.

• Directed sales, marketing, and technical operations for MV division through tendering to delivery.
• Led product positioning, market expansion, and client relationship management to enhance reputation.
• Designed and executed annual sales and marketing strategies for MV business unit.
• Managed technical studies and proposal team to deliver competitive bids.
• Reviewed tender documents, BOQs, and specifications for international compliance.
• Negotiated contracts balancing cost efficiency with required quality.
• Conducted market research to identify export opportunities across MENA region.
• Monitored financial performance and implemented cost-reduction measures to protect margins.
• Supervised execution of high-value contracts to maintain on-time delivery.
• Coordinated engineering, production, and procurement teams to streamline project workflows.
• Represented TEBA United at trade shows and exhibitions to improve brand visibility.
• Prepared regular sales and performance reports for senior management.
• Achieved annual turnover of 300 million EGP for MV operations in 2018.
• Expanded export operations into regional markets via client acquisition and after-sales support.
• Strengthened reputation as supplier of air-insulated and SF₆ RMU switchgear.
• Built and trained a team of sales and technical engineers for continuity.

• Owned sales and marketing strategy for electrical materials across Qatar MEP projects.
• Directed tender planning through proactive client development and brand promotion.
• Drove compliance management for technical and commercial specifications across bids.

• Project Sales Engineer (2010 – 2013)
• Identified and developed new sales opportunities across power-utility and infrastructure projects.
• Prepared detailed technical and commercial offers in compliance with client and consultant specifications.
• Conducted field visits, performed pre-sales consultations, and coordinated with technical teams during execution.
• Built relationships with key accounts, including EPC contractors and government clients.
• Supported after-sales service to ensure product satisfaction and technical reliability.
• Senior Project Sales Engineer (2013 – 2014)
• Expanded client portfolio and achieved increased penetration in industrial and infrastructure markets.
• Collaborated with global suppliers (ABB, Socomec, 3M, Vishay) to propose customized LV/MV solutions.
• Conducted cost analyses and pricing strategy development for competitive tendering.
• Provided mentorship to junior engineers and supported cross-functional project coordination.
• Sales Team Leader (2014 – Early 2015)
• Led a five-member sales team focused on utilities, oil & gas, and construction sectors.
• Set quarterly targets, tracked KPIs, and reviewed project pipelines for alignment with company strategy.
• Oversaw negotiations and managed high-value client accounts, driving profitability and sustained business growth.
• Coordinated with engineering, costing, and production departments to ensure technical accuracy and timely delivery.
• Developed team training programs to improve sales effectiveness and customer engagement.
• Medium Voltage Technical Studies & Marketing Supervisor (2015)
• Managed the MV Technical Office responsible for tendering, specifications review, and design verification.
• Reviewed BOQs, drawings, and tender documents to ensure compliance with EEHC and IEC standards.
• Liaised with consultants and clients to resolve technical clarifications during bidding and execution stages.
• Directed estimation engineers, validating proposals for accuracy and compliance before submission.
• Conducted technical presentations and marketing campaigns for consultants and major clients.
• Collaborated with production and procurement departments to optimize cost and delivery timelines.
• Consistently exceeded sales and technical delivery targets, supporting annual revenue growth beyond initial forecasts.
• Improved bid-win ratio through enhanced coordination between sales and technical departments.
• Strengthened consultant and contractor relationships, positioning El-Sewedy as a preferred MV supplier.
• Trained and developed a new generation of sales engineers, improving team productivity and market responsiveness.
• Part of the prestigious Zaki El-Sewedy Group (ZSG). El-Sewedy Electrical Solutions is one of Egypt’s largest electrical and industrial conglomerates. The company represents world-leading manufacturers such as ABB Europe, Socomec France, Vishay Germany, Carlo Gavazzi Italy, Mersen (Ferraz Shawmut) France, and 3M USA, delivering complete Low and Medium Voltage switchgear, automation, and power distribution solutions through subsidiaries El Sewedy Engineering Industries (SEI) and Arab Industrial & International Trading (AIIT).

• Supported full sales cycles from technical consult to order execution.
• Prepared technical and commercial proposals aligned to customer requirements.
• Followed up on quotations, negotiated pricing, and secured purchase orders.
• Identified potential clients in industrial sectors, conducting site surveys to assess needs.
• Delivered technical presentations and demonstrations for engineers and maintenance teams.
• Drove sales and customer service for industrial testing and electrical lab equipment.
• Delivered after-sales service that enhanced customer satisfaction across all accounts.
• Strengthened customer relationships through targeted technical support and effective after-sales service.
• Provided timely delivery, warranty support, and resolution of customer concerns.
• Maintained records of client communications, quotations, and contract documentation.
• Increased sales pipeline through proactive market mapping and client engagement.
• Coordinated with overseas suppliers to confirm specifications and lead times.
• Handled order processing logistics and organised installation follow-up.
• Built foundational experience in industrial sales and electrical systems for career growth.