Mohamed Amr
Performance Marketing Manager
Mansoura
Summary
Digital Marketing lover bringing undeniable talents in helping clients increase business reach and potential. Offering expertise in online content, design and usability best practices.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Performance Marketing Manager
Kenzz
Mansoura, Full Time
03.2023 - Current
- Developing, implementing, and monitoring digital marketing campaigns.
- Managing campaign expenses, staying on budget, estimating costs and reconciling discrepancies.
- . Brainstorming new and creative growth strategies.
- Google Ads Certified in search, video and display ads campaigns.
. Managing and maintaining campaigns on various online and special platforms. Specialized in Google Search Ads, YouTube Videos, Display Networks, Bing Ads and Native Ads. - Planning, executing, and measuring experiments and conversion tests, and instrumenting conversion points and optimizing user funnels.
- Testing performance for new traffic networks and analyzing results.
- Tracking and analyzing website traffic flow and providing regular reports
- Creating online banner adverts, distinguished and new ideas through media buying and programmatic advertising.
- Collaborating with internal teams to create landing pages and optimizing user experience, and recommending changes to landing pages’ architecture, content, linking and other factors to improve campaigns’ performance and improve SEO positions for target keywords.
- Worked with departments to find new and better items to fulfill diverse needs.
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
- Developed, updated and maintained database of existing and potential customers in [Manychat].
Performance Marketing Manager
The Nile Projects
Mansoura, Freelancer
08.2022 - Current
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Managed and archived quality documentation and participated in internal and external quality audits.
- Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives.
- Built, implemented and updated effective SEO strategies.
Performance Marketing Manager
In Your Shoe
Mansoura, Freelancer
03.2022 - Current
- Increased brand awareness through creation and management of social media channels.
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Built, implemented and updated effective SEO strategies.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Developed paid client ads for use on diverse social media platforms.
Performance Marketing Manager
TFK The Fashion Kingdom
Mansoura, Freelancer
03.2022 - 09.2024
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Helped client develop website portals and social media pages to promote businesses.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
Digital Marketing Executive
Ricrac
Mansoura, Mansoura
07.2019 - 05.2024
- Helped clients develop website portals and social media pages to promote businesses.
- Investigated and resolved customer complaints to foster satisfaction.
- Monitored social media and online sources for industry trends.
- Built, implemented and updated effective SEO strategies.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Digital Media Buyer
Hive Academy
Mansoura
01.2017 - 11.2018
- . Developing, implementing, and monitoring digital marketing campaigns.
- Managing campaign expenses, staying on budget, estimating costs and reconciling discrepancies.
- Brainstorming new and creative growth strategies.
. Google Ads Certified in search, video and display ads campaigns. - Managing and maintaining campaigns on various online and special platforms. Specialized in Google Search Ads, YouTube Videos, Display Networks, Bing Ads and Native Ads.
- Planning, executing, and measuring experiments and conversion tests, and instrumenting conversion points and optimizing user funnels.
- Testing performance for new traffic networks and analyzing results.
- Creating online banner adverts, distinguished and new ideas through media buying and programmatic advertising.
- Identifying new trends in digital marketing, evaluating new technologies and ensuring the efficiency of campaigns in terms of planning and performance.
- Collaborating with internal teams to create landing pages and optimizing user experience, and recommending changes to landing pages’ architecture, content, linking and other factors to improve campaigns’ performance and improve SEO positions for target keywords.
Social Media Specialist
Makan Workspace
Mansoura
02.2016 - 07.2018
- Wrote social media content to increase engagement with customers.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Engaged with customers to effectively build rapport and lasting relationships.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Increased customer engagement through social media.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
Education
Bachelor of Mechanical Power Engineering - Mechanical Engineering
Mansoura University
Mansoura 10.2013 - 06.2018
Skills
Web analytics
Certification
Google search ads certification
Timeline
Performance Marketing Manager
Kenzz
03.2023 - Current
Performance Marketing Manager
The Nile Projects
08.2022 - Current
Performance Marketing Manager
In Your Shoe
03.2022 - Current
Performance Marketing Manager
TFK The Fashion Kingdom
03.2022 - 09.2024
Digital Marketing Executive
Ricrac
07.2019 - 05.2024
Google search ads certification
07-2018
Digital Media Buyer
Hive Academy
01.2017 - 11.2018
Social Media Specialist
Makan Workspace
02.2016 - 07.2018
Bachelor of Mechanical Power Engineering - Mechanical Engineering
Mansoura University
10.2013 - 06.2018