MOHAMED ASHRAF

• Promoted from Brand Manager and sales executive to Project Management and Sales Division Lead, responsible for driving outbound sales and business development in the B2B skincare market.
• Achieved 80% YOY growth in sales for Europelab
• 30% YOY growth in sales through new acquisitions.
• Lead division operations, driving sales and project management for growth.
• Mentor teams to foster a high-performance, collaborative culture.
• Oversee sales processes, client engagement, and contract negotiations.
• Collaborate across departments to implement strategies and optimize results.
• Ensure timely project delivery, exceeding client expectations.
• Provide market insights and support leadership in strategic decisions.
• Track sales activities and project timelines, preparing regular reports.

• Brand managed: Europelab
• Drove brand vitality, marketing performance, and sales growth, aligning with corporate goals
• Led cross-functional teams to execute marketing strategies, boosting brand awareness and revenue
• Enhanced Europelab's market presence through creative campaigns and strategic positioning
• Informed product positioning by analyzing market trends and competitors
• Managed budgets and coordinated projects to meet sales targets efficiently
• Ensured brand consistency across all touchpoints with product and creative teams
• Tracked campaign metrics, driving ongoing improvements in marketing efforts

Responsible for executing all the digital Marketing tactics and campaign management for brands such as:

La Roche Posay | Cerave | LOreal | Majid Al-Futtaim VOX | Bio Oil | Dercos | Magrabi | Philip Morris | Al-Futtaim CFC | Rich Bake | Espresso Lab | Maybelline