Mohamed Ayad
Cairo,Egypt
Summary
Accomplished professional with excellent verbal and written communication skills. Expertise in stakeholder management and project management. Proficient in Salesforce platform, including Marketing Cloud, Service Cloud, Lightning, and Digital Cloud. Skilled in SAP-Hybris.
Overview
10
10
years of professional experience
Work History
Omni Channel Infrastructure Supervisor
Philip Morris International
Cairo
11.2024 - 02.2025
- Lead Technical configuration of IQOS CLUB (loyalty Program launch), testing and integration with website and F2F systems
- Responsible for E2E products promotion from creation to CRM communications to Consumers
- Team Leadership: Supervise and mentor team members, providing guidance and support to ensure their professional growth and success
- Foster collaborative and high-performance team environment
- Established and maintained product vision, goals, and roadmap for All 4 systems capabilities and functions; Prioritize features and functionalities based on business impact, customer feedback, and technical feasibility
- Agile Practices: Lead product launches, capabilities & features launch, sprint planning sessions, reviews, and retrospectives to deliver iterative improvements
- Back-End Development Collaboration: Collaborated closely with IT and development teams to define technical requirements and ensure backend systems support desired functionalities
- Served as primary point of contact between business stakeholders, IT, and development teams, effectively communicate progress, challenges, and solutions to all stakeholders
Omni Channel Infrastructure Senior Specialist
Philip Morris International
Cairo
02.2024 - 11.2024
- Define and maintain the product vision, goals, and roadmap for All 4 systems capabilities and functions; Prioritize features and functionalities based on business impact, customer feedback, and technical feasibility
- Back-End Development Collaboration: Work closely with IT and development team to define technical requirements and ensure the backend systems support the desired functionalities; Oversee API integrations, database management, and system architecture to align with business needs
- E-Commerce/F2F Clienteling/ Twilio/IM Apps/CRM Optimization: Drive the development and improvement of market systems functionalities, including Catalogue, F2F activities, payment systems, order management, and user account management and CRM journeys
- Ensure scalability and reliability of all platforms to support growth
- Stakeholder Management: Act as the primary point of contact between business stakeholders, IT and development team; Communicate progress, challenges, and solutions effectively to all stakeholders
- Agile Practices: Lead sprint planning sessions, reviews, and retrospectives to deliver iterative improvements
- Monitor platforms performance, user experience, and business KPIs; Identify and address issues or opportunities for improvement proactively
Digital Marketing Specialist (Route to Market transformation)
Philip Morris International
Cairo
03.2022 - 02.2025
- Identify opportunities within the digital space in the route to market for Philip Morris portfolio
- Responsible for developing the marketing plans for the tools and services used by the sales team
- Responsible for delivering superior products & services for the sales team to exceed KPIs and objectives
- Drive promotional campaigns and incentive schemes as part of the digital tools & services provided to support the team achieve sales objectives
- Responsible for data analysis and user behaviors across digital systems and platforms and utilizing it to enhance user experience & team output
- Localize global tools & services for Egyptian market
- Managing local and global stakeholders to ensure the Market's digital progress and development
- Managing our E-ordering platform technicalities and innovating to overcome any issues
- Implementing Reev project in Egypt: Lead kick-off process and project roadmap locally
- Engaged in Sprint release based on market needs
- Worked hand in hand with the global analytics team to develop PowerBI reports to enhance specialists' territory overview and increase performance
- Rolled out go-to-launch plan
- Responsible for PMI e-ordering platform (feature activation, manages IBS team that uploads and maintenance retailer's carts, system maintenance and problem solving)
Trade Marketing Specialist (B2b2c Field Deployment)
Philip Morris International
Cairo
05.2021 - 02.2022
- Responsible for amplifying trade marketing campaigns to support the sales team
- Support in developing the trade marketing strategies for the sales team to cover the territory targets and promote Philip Morris portfolio
- Analyze sales data reports and understand the territory drivers and barriers to support the sales team unlock opportunities
- Working with the sales team to anticipate future fluctuations in the market and develop plans to mitigate and generate sales
- Responsible for cascading marketing plans into trade activities to support the sales team with point-of-sale material, leaflets and more collateral to deliver brand message
- Support the sales team in developing the pricing & promotional strategies to drive sales growth
- Responsible for ongoing tracking of territory sales results and support the team with marketing strategies to execute with excellence
- Planning monthly sales priorities, strategies, trade investment, and coverage targets
- Lead and initiate projects to enhance performance in the assigned territory
- Analyze retailer's digital performance and work on developing alternative digital adoption strategies to maintain solid relations with all stakeholders internally and externally
- Prepare and present quarterly business reviews with key stakeholders internally and externally
Business Developer
Arabian Biomedical Technology Company
Cairo
10.2019 - 12.2020
- Operated in a very competitive market within the medical community to build a strong network of HCP's and maintain the relationship with stakeholders to facilitate the sale of medical equipment, through Campaigns, Medical events, and face to face meetings
Marketing Intern
Pacific Inter Link FMCG
06.2016 - 09.2016
- Worked on branding for an oil product launched across 4 markets in Asia & Africa while supporting in developing of the communication strategy and leading the always-on Digital activation
Marketing Associate
Hype Energy Drinks
01.2015 - 12.2015
- Supported in pitching product launch for key accounts and expanding distribution over other competitive Energy drinks brands in Egypt, with heavy involvement in developing consumer-centric Launch Strategy targeting Youth
Education
Bachelor of Science - Management Technology
German University in Cairo
Cairo07.2019
Bachelor of Science - Management Technology
German University in Berlin
Germany 2016 - 2017
Skills
- Excellent verbal and written communication skills
- Stakeholder Management
- Social Media Management
- Project Management
- Sales Force Marketing Cloud
- Sales Force Service Cloud
- Sales Force lightning
- Sales Force Digital Cloud
- SAP-Hybris
- Microsoft Office
- Jira Software
- Power-BI
Languages
Arabic
Native
English
Proficient (C2)
German
Intermediate
Rewards
- Above & Beyond the Call of Duty Excellence Award, 10/01/22
- Above & Beyond the Call of Duty Excellence Award, 10/01/23
References
References available upon request.
Timeline
Omni Channel Infrastructure Supervisor
Philip Morris International
11.2024 - 02.2025
Omni Channel Infrastructure Senior Specialist
Philip Morris International
02.2024 - 11.2024
Digital Marketing Specialist (Route to Market transformation)
Philip Morris International
03.2022 - 02.2025
Trade Marketing Specialist (B2b2c Field Deployment)
Philip Morris International
05.2021 - 02.2022
Business Developer
Arabian Biomedical Technology Company
10.2019 - 12.2020
Marketing Intern
Pacific Inter Link FMCG
06.2016 - 09.2016
Marketing Associate
Hype Energy Drinks
01.2015 - 12.2015
Bachelor of Science - Management Technology
German University in Cairo
Bachelor of Science - Management Technology
German University in Berlin
2016 - 2017
Similar Profiles
Lucie HolcováLucie Holcová
Financial Analyst at Philip Morris InternationalFinancial Analyst at Philip Morris International
TANCHO CALEB-BRANDON NGWATANCHO CALEB-BRANDON NGWA
Client operation Representative at Philip Morris International / Teleperformance CanadaClient operation Representative at Philip Morris International / Teleperformance Canada
Anali GarciaAnali Garcia
Territory Sales Mnager at Philip Morris International Inc.Territory Sales Mnager at Philip Morris International Inc.