MOHAMED BEDAIR
Senior Transformation Executive And Growth Leader
Alexandria
Summary
Transformation executive with 20+ years of experience scaling retail and fintech businesses across MENA. Proven track record of building and restructuring organizations into scalable growth platforms, particularly in startup and turnaround environments.
Delivered step-change growth, including scaling a financial services platform from $118M to $3.2B, achieving 37% CAGR, doubling EBITDA, and enabling institutional investment.
Currently focused on transforming family-owned businesses into structured, IPO-ready organizations, while driving omnichannel expansion and market growth.
Seeking to lead transformation, scale operations, and capture market share in high-growth markets.
Overview
14
14
years of professional experience
Work History
Business Development & Strategic Consultant
ESWECO
01.2026 - Current
- Leading end-to-end transformation of a family-owned industrial business into a scalable, IPO-ready corporate structure
- Designed and executing commercial & go-to-market strategy, targeting regional expansion across Africa, Eastern Europe, and new export channels
- Re-architecting operating model, aligning sales, operations, and supply chain to improve efficiency, margins, and scalability
Strategic Transformation Consultant
80NES
01.2025 - 01.2026
- Re-architected a traditional retail business into a scalable operating model, aligning People, Processes, Product, and Commercial Excellence
- Executed footprint expansion strategy (2x stores | 4.5x space), including launch of a flagship mega-store in prime locations,unlocked +150% footfall growth, leveraging CX redesign, category optimization, and data-driven execution.
Chief Operating Officer
Adidas & FitSole
01.2023 - 01.2025
- Led full P&L across 20+ business units, delivering +400M EGP revenue growth through commercial optimization and operational excellence
- Drove omnichannel transformation, achieving +300% YoY digital growth through e-commerce integration, CRM deployment, and customer experience enhancement
- Secured and expanded strategic partnerships with global brands (Nike, Puma, New Balance), strengthening market positioning and revenue streams
Director Of Operations
Raya Holding
01.2019 - 01.2023
- Scaled business into a multi-billion platform (118M → 3.2B), increasing market share 4.5% → 15.5% and establishing national leadership
- Led enterprise-wide transformation, aligning operations, commercial strategy, and digital platforms to enable high-growth, scalable business model
- Drove value creation agenda, Delivered high-growth, high-margin performance, achieving 37% CAGR, doubling EBITDA contributing to 24% strategic stake acquisition by National Bank of Egypt
General Manager
EDDY – United Youssef AlNaghi
01.2015 - 01.2018
- Turned around business performance, delivering +45% organic growth. Led large-scale retail expansion, opening 23 stores adding 50,000+ sqm of retail space across KSA
Regional Manager
eXtra-United Electronics Co
01.2012 - 01.2015
- Managed a SAR 1.2B+ retail portfolio across multiple large-format stores.Delivered +42% YoY revenue growth, outperforming market benchmarks.
Education
Bachelor's Degree - Hotels Management
Six of October University
Egypt01-1997
Bachelor of Science -
Victory College British School
Alexandria01-1992
EARLY CAREER
- Country Manager | Magrabi Retail North Africa & Levant, 2010 – 2012
- Operations Manager | AlShaya - H&M , Saudi Arabia, 2008 – 2009
- Operations Manager | Majid AlFuttaim Egypt/Saudi Arabia,2001-2008
Timeline
Business Development & Strategic Consultant
ESWECO
01.2026 - Current
Strategic Transformation Consultant
80NES
01.2025 - 01.2026
Chief Operating Officer
Adidas & FitSole
01.2023 - 01.2025
Director Of Operations
Raya Holding
01.2019 - 01.2023
General Manager
EDDY – United Youssef AlNaghi
01.2015 - 01.2018
Regional Manager
eXtra-United Electronics Co
01.2012 - 01.2015
Bachelor's Degree - Hotels Management
Six of October University
Bachelor of Science -
Victory College British School