Mohamed El-Zeky
PortSaid,Egypt
Summary
Strategic professional skilled in market analysis, competitive strategy, and brand launch management. Known for fostering collaboration and leading cross-functional teams. Experienced with advanced MS Office, digital tools, e-commerce platforms, and CRM software, alongside a solid grasp of supply chain processes. Focused on utilising expertise in key account handling and budget management to drive business growth.
Overview
2
2
Languages
20
20
years of professional experience
Work history
Senior District Sales Manager
Novo Nordisk / Insulin Line
Cairo, Cairo Governorate
2026.02 - Current
- Led a high-performing sales team towards achieving ambitious targets consistently.
- Designed strategic sales plans for increased market penetration.
- Coordinated regional sales efforts, ensuring brand consistency across all sectors.
- Developed strong rapport with key clients for sustained growth.
- Improved customer relationships with excellent communication skills.
- Analysed sales data to forecast future trends and objectives accurately.
- Devised effective budgeting strategies; ensured prudent resource allocation.
- Administered performance reviews, promoting a culture of continuous improvement and excellence.
- Boosted team morale by implementing regular training sessions.
- Prioritised tasks effectively for improved productivity levels.
- Provided regular feedback to the team, fostering a constructive work environment.
- Conducted market research to identify new business opportunities.
Senior First Line Business Manager
Astrazeneca Egypt
Delta
2016.01 - 2025.12
- Successfully led and scaled the CVS Business Unit, delivering exceptional regional growth, surpassing performance KPIs, and securing multiple strategic business wins through disciplined execution and data-driven decision-making.
- January 2023 – Diabetes New Launch (Xigduo Line): Handpicked to lead the highly strategic Xigduo launch, overseeing full commercial ownership including market preparation, strategic positioning, launch excellence, and post-launch acceleration—resulting in rapid uptake and strong early market penetration across priority accounts.
- 2017–2019 – Seloken Zoc Launch Leadership (Beta Blocker): Directed the launch of Seloken Zoc across the Delta & Canal regions, leading 8 full-time Medical Representatives and implementing a structured, high-impact launch framework that significantly exceeded national performance benchmarks.
- Achieved the Highest National Market Share for Seloken Zoc during the launch phase—solidifying the brand as a market leader and demonstrating strong mastery of launch excellence.
- Promoted to Senior First Line Business Manager (Jan 2018) for consistently exceeding KPIs and enhancing team performance across multiple portfolios.
- January 2020 – Crestor Line Leadership: Appointed to lead the Delta 1 Crestor team (9 MRs) and successfully drove significant performance uplift through strategic territory redesign, performance coaching, and customer engagement optimization.
- Received “Circle of Excellence – 2020” Award, ranking 1st in CVRM BU and 3rd nationwide, highlighting significant business impact and contribution to organisational goals.
- Awarded “Best Message Recall – National Team (2017)”, reflecting superior coaching quality, strong field execution, and exceptional alignment with brand communication strategy.
- Chosen for MEA FLSM Rotation Development Program – Lebanon (2018), acquiring advanced cross-market insights and enhancing strategic leadership skills in a multinational context.
District Manager
Novartis Egypt
Delta
2014.11 - 2015.12
- Implemented advanced, data-driven operational plans that enhanced team productivity, optimised call quality, and strengthened overall field performance, contributing to sustained business growth across high-priority territories.
- Led and developed the RAP team across Mansoura, Sharkia, Gharbia, and El-Mahalla, driving performance excellence through structured coaching, strategic planning, and disciplined execution—resulting in stronger regional alignment and consistently improved KPIs.
- Introduced refined territory segmentation and customer engagement frameworks, enabling more effective resource allocation, deeper market penetration, and measurable improvements in customer reach and influence.
- Strengthened cross-functional coordination by aligning medical, marketing, and sales insights to ensure unified field strategy, enhancing operational efficiency and market responsiveness.
Medical Representative
Novartis Egypt
Delta
2007.01 - 2014.11
- Achieved exceptional performance across therapeutic areas (Diabetes, Pain, Bone Health, Pediatric) by promoting key brands including Galvus, Galvus Met, Catafast, Cataflam, Voltaren, and Catafly, consistently surpassing sales targets and deepening customer relationships.
- Awarded “Best Achiever – 2012” for the Bone Line (Osteocerine, Flotac, Cataflam Amp), recognizing exceptional market penetration, superior call quality, and sustained brand growth across competitive territories.
- Recognized as “Best Achiever – 2010” for the Pediatric Line (Cedfin Suspension, Catafly) for delivering outstanding performance, securing top-tier execution scores, and driving strong customer adoption.
- Cultivated and sustained trusted relationships with key physicians and pharmacists, enhancing brand visibility and supporting long-term business growth across assigned regions.
- Played a pivotal role in five major product launches: ANUVA, CATAFLY, CEDFIN, Osteocerine, and Seloken Zoc—ensuring effective brand positioning, rapid market entry, and strong early sales momentum.
- Managed large, diverse, and remote territories—including Port Said, Damietta, Ismailia, Suez, El-Arish, Mansoura, Sharkia, Gharbia, Menofia, and Qalyubia—demonstrating resilience, adaptability, and strong market intelligence to drive brand penetration.
Education
MBA -
Arab Academy
AlexandriaMini MBA - undefined
Notting Hill College
Bachelor's degree - undefined
Faculty of Pharmacy
CairoSkills
- Brand Launch Management
- Market Analysis
- Competitive Strategy
- Commercial excellence
- Key account handling
- Budget management
- Cross-functional collaboration
- E-Commerce platforms
- Supply chain understanding
- Team Leadership
- Decision-Making
- English communication
- CRM Software proficiency
Languages
English Highly proficient
Arabic Native speaker
References
- Hossam, Elsayed, 01022226968, Astrazeneca
- Eslam, Elsayed, 01065810550, Astrazeneca
Courses
- Business language Course at Englisher.
- Advanced Excel and Power BI. at YAT Training Center
- Coaching and Leadership Training.
Details
- Nationality: Egyptian
- Driving license: Valid
Links
LinkedIN
References
References available upon request.
Timeline
Senior District Sales Manager
Novo Nordisk / Insulin Line
2026.02 - Current
Senior First Line Business Manager
Astrazeneca Egypt
2016.01 - 2025.12
District Manager
Novartis Egypt
2014.11 - 2015.12
Medical Representative
Novartis Egypt
2007.01 - 2014.11
Bachelor's degree - undefined
Faculty of Pharmacy
Mini MBA - undefined
Notting Hill College
MBA -
Arab Academy