Mohamed ELhalaby
Modern Trade - E-Commerce Channel Manager
Cairo
Summary
Results-driven sales professional with extensive experience in channel management and strategic planning. Proven track record of building robust partner networks and implementing successful business strategies. Emphasizes team collaboration and adaptability to align with evolving market demands. Recognized for exceptional negotiation skills and a keen focus on achieving results. Offers a proactive approach and excellent interpersonal skills, eager to learn and develop in a collaborative environment. Brings a deep understanding of market dynamics, excels in strategic planning and partner management.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
1
1
Language
Work History
Modern Trade - E-commerce Channel Manager
Holw El Sham
12.2024 - Current
- Lead and mentor a team of sales , providing guidance and support to enhance their performance.
- Streamlined communication between internal teams and channel partners, improving overall efficiency in the sales process.
- Develop and implement sales strategies to achieve revenue targets and market share growth.
- Identify and capitalize on new business opportunities within the modern trade channels.
- Negotiate terms of trade, contracts, and agreements with key accounts.
- Monitor and analyze sales performance data to assess the effectiveness of sales strategies.
- Prepare regular reports on sales performance, market trends, and competitor activities.
- Leveraged data-driven analytics tools to inform decision-making processes around resource allocation within various channels.
- Develop and maintain strong relationships with key accounts in the modern trade sector.
- Act as the primary point of contact for these accounts, ensuring high levels of customer satisfaction.
- Plan and execute promotional activities and marketing campaigns in collaboration with key accounts.
- Ensure optimal product placement and merchandising in stores to maximize visibility and sales.
- Coordinate with supply chain and logistics teams to ensure adequate stock levels and timely delivery to key accounts.
- Manage inventory levels to minimize stockouts and overstock situations.
- Develop and manage budgets for promotional activities and sales initiatives.
- Ensure cost-effective use of resources to maximize ROI.
National Sales Manager
Evyap Egypt
01.2024 - Current
- Lead monitor sales crew to achieve targets
- Deliver budget turnover, margin and control level of investment by account
- Develop annual business plan by account to be in line with business objectives
- Renew annual contracts deals including investment and promo plans
- Control P&L by account in order to maintain net sales and margin within the organization objective
- Cascade the sales plan in terms of distribution, volume & merchandising by all brands and SKU in all account
- Increasing sales volume to reach max potential
- Forecasting the accounts volume, net sales, margin and merchandising targets& objective
- Monitor all competition activity
- Evaluate the performance of direct subordinate in order to set career development plans to raise performance level
- Identify training programs in order to rectify the performance problem for subordinate
Reginal Sales Acquisition Manager
Paymob
01.2023 - 12.2023
- Managing 10 sales rap and supervise their duties and help them to achieve sales targets and account objectives
- Assist the Merchant Acquisition Manager in developing and implementing strategies and plans to achieve Pre-agreed volume and revenue/ promo targets for the merchant acquiring business
- Monitor merchant transactions/ volume and assist Merchant Acquisition Manager in formulating appropriate merchant retention strategies to minimize attrition
- Enhance the service quality and increase merchant pool
- Responsible for portfolio growth through a series of aggressive merchant acquisition, sales and relationship management activities including reviewing and analyzing MIS Reports for monitoring of sales performance and profitability
- Assist in marketing scanning and monitor team performance to achieve the targets
- Possess working knowledge of the merchant acquiring business including the required merchant documentation to be obtained, merchant charge back, and operations
Key Account Sales Supervisor
Beyti - an Almarai Subsidiary
03.2022 - 12.2022
- Managing 6 sales rap and supervise their duties and help them to achieve sales targets and account objectives (budgets, ranging & distribution, shelf management, promotional activity & trade partnerships)
- Following up collection & payment details
- Achieving Key Account goals by outlet as per the Account plans
- Responsible for Product Management (Forecast, Availability, Listing, Merchandising, Shelf share, Pricing)
- Responsible for Sales Management (Targets, Margins, Category, Rentals)
- Renewal the contracts of our customer yearly
- Negotiation with customers to run promotions & advertise in them years
- Managing 12 merchandisers and supervise their duties and help them to achieve our Shelf share of our company in the market
- Comparative analysis by outlet of sales results to actual and budget
co-founder & CEO
Alfedaa institution for food stuff
09.2019 - 02.2022
- Overseeing daily business operations
- Developing and implementing growth strategies
- Training low-level managers and staff
- Creating and managing budgets
- Improving revenue
- Hiring employees
- Evaluating performance and productivity
- Analyzing accounting and financial data
- Researching and identifying growth opportunities
- Generating reports and giving presentations
Key Account Sales Supervisor
ARMA Group
04.2016 - 08.2019
- Managing 4 sales rap and supervise their duties and help them to achieve sales targets and account objectives (budgets, ranging & distribution, shelf management, promotional activity & trade partnerships)
- Following up collection & payment details
- Achieving Key Account goals by outlet as per the Account plans
- Responsible for Product Management (Forecast, Availability, Listing, Merchandising, Shelf share, Pricing)
- Responsible for Sales Management (Targets, Margins, Category, Rentals)
- Renewal the contracts of our customer yearly
- Negotiation with customers to run promotions & advertise in them years
- Managing 12 merchandisers and supervise their duties and help them to achieve our Shelf share of our company in the market
- Comparative analysis by outlet of sales results to actual and budget
Account Manager
Reckitt Benckiser
09.2015 - 03.2016
- Achieve sales targets and account objectives (budgets, ranging & distribution, shelf management, promotional activity & trade partnerships)
- Following up collection & payment details
- Achieving Key Account goals by outlet as per the Account plans
- Responsible for Product Management (Forecast, Availability, Listing, Merchandising, Shelf share, Pricing)
- Responsible for Sales Management (Targets, Margins, Category, Rentals)
- Renewal the contracts of our customer yearly
- Negotiation with customers to run promotions & advertise in them years
- Managing 12 merchandisers and supervise their duties and help them to achieve our Shelf share of our company in the market
- Comparative analysis by outlet of sales results to actual and budget
Education
Bachelor of Laws - LLB - Law
Ain Shams University
09.2009 - 05.2013
Business Administration and Management - General
University of East London
12.2021 - Current
Skills
- Decision Making
- Adaptability
- Performance Management
- Time Management
- Organizational Leadership
- Communication
- Business-to-Business (B2B)
- Direct Sales
- Negotiation
Dateofbirth
02/25/93, Kuwait
Personal Information
- Nationality: Egyptian
- Driving License: Holding Egyptian Private license
Certification
ICDL
Timeline
Modern Trade - E-commerce Channel Manager
Holw El Sham
12.2024 - Current
Professional Marketing Management Program
10-2024
National Sales Manager
Evyap Egypt
01.2024 - Current
Training Diploma
09-2023
Strategic Management
09-2023
Performance Management
06-2023
Reginal Sales Acquisition Manager
Paymob
01.2023 - 12.2023
Key Account Sales Supervisor
Beyti - an Almarai Subsidiary
03.2022 - 12.2022
Business Administration and Management - General
University of East London
12.2021 - Current
co-founder & CEO
Alfedaa institution for food stuff
09.2019 - 02.2022
Key Account Sales Supervisor
ARMA Group
04.2016 - 08.2019
Account Manager
Reckitt Benckiser
09.2015 - 03.2016
ICDL
03-2015
Sales and Marketing Diploma
03-2015
Bachelor of Laws - LLB - Law
Ain Shams University
09.2009 - 05.2013
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