Summary
Overview
Work History
Education
Skills
Websites
Educationhistory
Software
Languages
Timeline
Generic
Mohamed Elhawary

Mohamed Elhawary

Marketing - Assisstant Brand Manager
Palm Hills / El-Sheikh Zayed City

Summary

Highly motivated Marketing professional with a strong background in the field. Seeking a challenging position to utilize knowledge, relevant experience, and exceptional communication skills. Committed to delivering quality work, improving efficiency, and enhancing company strategy, profitability, and overall image.

Overview

18
18
years of professional experience
6
6
years of post-secondary education

Work History

Assitant Brand Manager ( Family Marketing)

McDonald's
03.2024 - Current
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Created and managed budgets to maximize brand reach and engagement.
  • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.

Marketing Supervisor

McDonald's Egypt
12.2017 - 5 2024
  • Responsible for 40 Stores Marketing & Merchandising and 80 with subordinates
  • Responsible for all digital screens communications and Merchandising (200 Stores) Artworks and prices
  • Production & Distribution for Marketing materials market wide (200 Stores) Tracking marketing activities sales for all stores
  • Assisting in all Family, PR Business activities and activations in terms of communications and implementation
  • Handling BTL marketing communications, Outdoors, Merchandising and SMS campaigns
  • Head of 4 area sales, 3 Marketing coordinators
  • Social Media Campaigns GeoBase Store’s trading area analysis and product mix analysis
  • Customer profiling
  • Support batch of stores to achieve annual targets by implementing marketing plan.
  • Organized promotional items for customers and events.
  • Managed cross-functional teams to deliver successful product launches on time and within budget.

Marketing Coordinator

McDonald's Egypt
12.2013 - 12.2017
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.

Assistant Store Manager

McDonald's Egypt
11.2011 - 12.2013
  • Managing Store P&L, Personal, Complains, Food safety, Reporting system, Equipment’s, Inventory control

Study abroad Department Head

Asiah Group LTD.
- 12.2013
  • Agent for abroad colleges helping students through all the educational process.

01.2007 - 01.2009
  • Managing my own private business.

Education

Bachelor of Business Administration - Business Administration

Faculty of Commerce, Alexandria University
EG
04.2001 - 04.2007

Skills

    Team Player

    Planning

    Budgeting and Cost Analysis

    Staff Training

    Excellent communications skills

    Consumer oriented

    Fast Learner

    Brand strategy

    Campaign Planning

    Brand positioning

    Internal Communications

Educationhistory

  • Negotiation Skills
  • Time Management
  • Presentation Skills
  • Business writing
  • Creative Thinking
  • Business Planning
  • Marketing specialist course
  • RLP (Restaurant leadership practices)
  • Advanced Excel

Software

Microsoft Office

Languages

Arabic
Native language
English
Advanced
C1

Timeline

Assitant Brand Manager ( Family Marketing)

McDonald's
03.2024 - Current

Marketing Supervisor

McDonald's Egypt
12.2017 - 5 2024

Marketing Coordinator

McDonald's Egypt
12.2013 - 12.2017

01.2007 - 01.2009

Bachelor of Business Administration - Business Administration

Faculty of Commerce, Alexandria University
04.2001 - 04.2007

Assistant Store Manager

McDonald's Egypt
11.2011 - 12.2013

Study abroad Department Head

Asiah Group LTD.
- 12.2013

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Mohamed ElhawaryMarketing - Assisstant Brand Manager