Mohamed ELRouby, CGMA ACMA FPAC MBA
CFO I FP&A Expert I Finance Digital Transformation I Data Analytics I Strategy I Performance Management
Dubai
Summary
Mohamed ELRouby is a global finance and strategy leader with +20 years of experience in global multinational companies ; J&J, Novartis, Allergan, Takeda, and Energizer. He handled multiple international senior finance roles across the globe.
•Mohamed is a global finance speaker and writer, Gartner community ambassador, and he is a member of MEA FP&A Advisory council by the Association of Financial Professionals
•He is a Chartered Global Management Accountant from CIMA UK, Certified Corporate FP&A professional from AFP USA, Certified OKR practitioner, and he holds MBA in Finance & Investment as well
Overview
20
20
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
CFO MEA and Global Commercial Finance Lead
Pharmanovia
Dubai
10.2021 - Current
- Provided strategic financial input and leadership to the global executive team to outperform revenue targets and increase the company's value.
- Led digital transformation projects (Automation, Data analytics, and integrated planning and reporting).
- Worked as a key team member in the Merger & acquisitions projects, and involved in all the financial and commercial due diligence activities with the big 4 consulting firms and the top global investment banks.
- Developed future financial plans to inform critical decision-making related to new markets expansion, new acquisitions, new product launches, saving cost, and avoiding / mitigating risks.
- Led the annual budget, financial forecasts, and long-range strategic planning process across regions
- Conducted detailed analysis of company financial information to drive internal and external financial reporting, stewardship of company assets and ownership of cash management.
- Focused on adding value to the business by influencing decisions and identifying opportunities to invest, saving cost, avoiding / mitigating risks, forecasting future business results, establishing and interpreting leading indicators
- Partnered with the regional general mangers and commercial organization to drive growth and improve profitability across regions.
Head of FP&A ME Cluster
Takeda Pharmaceuticals
Dubai
09.2019 - 10.2021
- Built best in class FP&A function for the Middle East Cluster
- Focused on adding value to the business by influencing decisions and identifying opportunities to invest, saving cost, avoiding / mitigating risks, forecasting future business results, establishing and interpreting leading indicators
- Led the annual budget, financial forecasts, and long-range strategic planning for Middle East
- Led the performance Management (which encompasses both management reporting and financial planning) Support to individual managers regarding financial processes (Budget, MYC and LBE) Support and advice in areas of compliance with financial/ethical requirements
- Led the monthly financial review process for the Middle East Clusters
- Led cross functional projects (Automation, Digitalization, Revenue growth, and OPEX optimization)
- Acted as the finance point of contact for the cluster commercial organizations, managing all financial requests and communicating these within the multiple teams across Middle East
- Worked closely with the finance shared services, Finance Controlling Organization, finance teams in Takeda to ensure monthly reporting is robust and the financial statements for the legal entities are timely and accurate
Regional Head of FP&A India, Middle East & Africa
Allergan Pharmaceuticals
Dubai
11.2018 - 09.2019
- Led the Strategic Plan, Annual Budget and quarterly forecast across the region
- Managed the process to achieve the financial targets by creating timely and transparent analytical reports, assessing risks and opportunities, pro-actively initiating top-line and bottom-line protection plans for IMEA region
- Acted as a Key point of contact for the Regional Planning Teams and international Finance
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Leveraged data and analytics to make informed decisions and drive business improvements across the region
- Liaised with markets Finance heads and commercial leaders across IMEA markets to drive the highest degree of Financial Planning, P&L, Balance Sheet and working capital management
Business Finance Head
Shire Pharmaceuticals
Dubai
01.2018 - 11.2018
- Member of the GCC leadership team, report to the Head of Finance Middle East & Africa
- Provided strategic financial input and leadership to the Middle East & GCC Clusters to drive business performance and ensure appropriate return on investment
- Focused on adding value for the business by influencing decisions and identifying opportunities to invest, saving cost, avoiding / mitigating risks, forecasting future business results, establishing and interpreting leading indicators
- Led the annual budget, and long range strategic planning for the Middle East & GCC Clusters
- Actively managed the market's P&L to recommend actions for top and bottom line growth
- Partnered with the other functions through providing proactive and strategic input to drive performance
- Led the monthly financial review process for the Middle East & GCC Clusters
- Built a summary financial package for review with the regional Finance team and GM/VP.
Finance Head MEA - EMEA Developing HUB
Energizer
Dubai
01.2013 - 01.2018
- Member of the Middle East & Africa leadership team, report to the Finance Director for EMEA developing HUB
- Led the financial planning and forecasting process across MEA markets
- Partnered with internal and external stakeholders through providing proactive and strategic input to drive performance
- Actively managed the market's P&L to recommend actions for top and bottom line growth
- Assessed risks and opportunities, pro-actively initiating topline and bottom line protection plans
- Provided best in class financial advice to commercial team for business decision-making
- Led the month end closing and Balance Sheet reviews process across the region
Head of Business Planning & Analysis Africa & Near
Novartis Pharmaceuticals
Cairo
05.2009 - 12.2012
- Reported to the regional CFO for Near East & North Africa, with main focus on Financial Planning & Analysis, Business controlling & Reporting, Decision support, and P&L Management
- Led the Strategic Plan, Annual Budget and Latest Estimates across the region
- Actively managed the process to achieve the financial targets by creating timely and transparent analytical reports, assessing risks and opportunities, pro-actively initiating top-line and bottom-line protection plans
- Prepared the monthly, quarterly, yearly reports, and commentaries required to internal/regional/global
- Reviewed the profitability per market, distributor, product, and recommend actions for top and bottom line growth
Financial Controller
Johnson & Johnson Medical
Cairo
10.2008 - 05.2009
- Reported to the Finance Director for Egypt & Libya, with main focus on Financial Planning & Analysis, Financial Accounting, Management Reporting, and Internal Control
- Prepared, implemented, and analyzed, the annual budget, financial forecast, and long-term plans
- Prepared the monthly, quarterly, yearly reports required to internal management, European & worldwide Headquarters
- Prepared the monthly management-reporting package, which measure the performance of the company through analyzing the company’s KPI’s in comparison to BP & PY, including full analysis of P&L categories (Sales, Gross Profit, OPEX, Price & Volume, Net Income), in addition to working capital, CAPEX, and Headcount
- Executed the OPEX & CAPEX budget control through meetings with all departments
- Led the month end closing and Balance Sheet reviews process
Senior Financial Analyst
Johnson & Johnson Medical
Cairo
05.2007 - 09.2008
- Reported to the Financial Controller, with main focus on FP&A, and Corporate Reporting
- Prepared the monthly management-reporting package, which measure the performance of the company through analyzing the company’s KPI’s in comparison to BP & PY, including full analysis of P&L categories (Sales, Gross Profit, OPEX, Price & Volume, Net Income), in addition to working capital, CAPEX, and Headcount
- Contributed to the preparation and implementation of the annual budget, financial forecasts, and business plans
- Handled monthly, quarterly, yearly reports required to internal management, European & worldwide Headquarters.
Financial Analyst
Nissan Motor
Cairo
08.2005 - 08.2006
- Reported to the Financial Control Manager, with main focus on Financial Planning & Analysis, Business Controlling, and Corporate Reporting
- Prepared the monthly management-reporting package, which measure the performance of the company through (analyzing actual financial statements in comparison to budget and previous years, and explain variances, analyzing of financial and operating key performance indicators, and covering all P&L statement categories)
- Contributed to the preparation and implementation of the annual budget, and financial forecasts
- Prepared and analyze cash flow projections to identify any surplus or deficit in cash position
Management Accountant
Master Gas
Cairo
11.2003 - 07.2005
- Reported to the Finance Manager, with main focus on Financial Accounting & Reporting, Financial System Implementation, and Management Reporting
- Prepared & maintaind the financial statements (Income statement, Balance sheet, & Cash Flow)
- Contributed to the preparation of annual budget and financial forecast
- Reviewed the day-to-day accounting work like (invoicing, supplier payments, & petty cash management).
Education
CGMA (Chartered Global Management Accountant) -
CIMA Chartered Institute of Management
UK 01.2017 - 05.2018
Certified Corporate Financial Planning & Analysis -
FPAC - AFP Association of Financial Professionals
USA 05.2015 - 05.2016
MBA (Master of Business Administration) - Finance
Arab Academy For Science And Technology
Egypt 01.2007 - 08.2009
Bachelor of Science - Commerce, Accounting
Ain Shams University
Egypt 09.1998 - 05.2002
Skills
Finance Transformation
Certification
Certified OKR Practitioner
Timeline
Certified OKR Practitioner
04-2023
Certified Balanced Scorecards Professional
02-2023
CFO MEA and Global Commercial Finance Lead
Pharmanovia
10.2021 - Current
Certified Strategy Professional
05-2021
Head of FP&A ME Cluster
Takeda Pharmaceuticals
09.2019 - 10.2021
Regional Head of FP&A India, Middle East & Africa
Allergan Pharmaceuticals
11.2018 - 09.2019
Business Finance Head
Shire Pharmaceuticals
01.2018 - 11.2018
Strategic CFO Program
12-2017
CGMA (Chartered Global Management Accountant) -
CIMA Chartered Institute of Management
01.2017 - 05.2018
Certified Corporate Financial Planning & Analysis -
FPAC - AFP Association of Financial Professionals
05.2015 - 05.2016
Finance Head MEA - EMEA Developing HUB
Energizer
01.2013 - 01.2018
Head of Business Planning & Analysis Africa & Near
Novartis Pharmaceuticals
05.2009 - 12.2012
Financial Controller
Johnson & Johnson Medical
10.2008 - 05.2009
Senior Financial Analyst
Johnson & Johnson Medical
05.2007 - 09.2008
MBA (Master of Business Administration) - Finance
Arab Academy For Science And Technology
01.2007 - 08.2009
Financial Analyst
Nissan Motor
08.2005 - 08.2006
Management Accountant
Master Gas
11.2003 - 07.2005
Bachelor of Science - Commerce, Accounting
Ain Shams University
09.1998 - 05.2002
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