Mohamed Fathi
Journalist, Digital Marketing & PR Consultant
Cairo
Summary
Accredited Journalist bringing 11 years of experience in Journalism with additional experience in Digital Marketing, Social Media Management, PR and Web Design (WordPress). Hardworking and reliable with entrepreneurial spirit and passion for developing and reporting engaging content. Versed in writing and editing for multiple digital media platforms, social media and online platforms.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Editor-in-Chief
Chief Marketing Officers Magazine (CMOs)
Cairo
04.2021 - Current
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
- Liaised with Managing Editor to supervise daily operations and set production and performance goals.
- Developed publication website, blogs and social media presence.
- Represented and promoted publication at publisher events, trade shows and conferences.
Public Relations Specialist
KAPI Investments (Real Estate Brokerage)
New Cairo
06.2021 - 07.2023
- Communicated with media weekly to build relationships and optimize press coverage.
- Reported on press coverage recaps to determine areas for improvement
- Coordinated press releases and handled press inquiries for the company.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Developed innovative marketing and PR strategies.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Attended trade shows each year to preserve company relations with distributors, customers and media personnel.
- Represented company to customers, public, government officials and other external sources.
Business Editor (Head of Media News)
Al Mal Newspaper
Cairo
05.2014 - 04.2021
- Managed 3 employees in media department at Al Mal Newspaper.
- Handled external communications with media and public relations professionals.
- Attended and covered media, marketing and communications meetings, trade shows and conferences as newspaper representative.
- Made press reports and interviews with Media, Marketing and PR Executives.
Digital Marketing Specialist
Freelance
Cairo
01.2018 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company websites.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
WordPress Designer
Freelance
Cairo
08.2018 - Current
- Used WordPress software and customized premium themes and plugins to make a professional looking websites.
- Adhered to SEO best practices while designing sites.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
Editor-in-Chief
Moga Fan Online Magazine & Radio
Cairo
03.2013 - 05.2014
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
- Liaised with Managing Editor to supervise daily operations and set production and performance goals.
- Developed publication website and social media presence.
- Represented and promoted publication at publisher events, trade shows and conferences.
- Adhered to ethical guidelines and standards to promote responsible publication and media practices.
Arts & Culture Editor (Part Time)
Misr Al Watan Weekly Newspaper
Cairo
10.2012 - 06.2013
- Reported to the Editorial Manager about news articles for print and creation of the newsletter.
- Conceptualized, pitched, assigned and monitored stories from origination to publication.
- Interviewed celebrities and developed relationships with informants to obtain vital information for stories.
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Researched topics to create accurate and engaging content.
- Edited and reviewed content for grammar, spelling and punctuation.
- Utilized SEO techniques to optimize content for search engine rankings.
Journalist (Part Time)
Kalam El Nass Magazine
Cairo
10.2012 - 03.2013
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Run and published interviews with celebrities.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Collaborated with editors and other journalists to create compelling content.
- Edited and proofread articles to achieve peak accuracy and quality.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
Head of Arts & Entertainment Department
El Gomaa Online News Gate
Cairo
04.2012 - 01.2013
- Checked and corrected grammatical and spelling errors in news articles.
- Researched content and grammatical issues to check accuracy of information.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Covered important events concerning arts & culture section.
- Conducted press reports and interviews with artists and celebs.
Sales & Marketing Specialist
AL-BADR Factory for Carbon Brush Sets
Mansoura
07.2009 - 05.2012
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Followed up with clients after completed sales to assess satisfaction and resolve technical or service concerns.
- Supported retail distributors, dealers and customers through in-person and telephone support.
- Partnered with marketing teams to provide insight about development of product pitches, boosting sales projections 30%.
- Developed and delivered engaging sales presentations to convey product benefits.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
Marketing Assistant
Al Badr Factory for Carbon Brush Sets
Mansoura
08.2007 - 06.2009
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Published products advertisements on the internet and magazines.
- Researched and evaluated potential new markets and products.
Education
Bachelor of Accountancy - Accounting And Business Management
Faculty of Commerce, Mansoura University
Mansoura, Egypt 05.2003 - 05.2007
Skills
Strategic content planning
Accreditation
Member of the Egyptian Syndicate of Journalists.
Certification
[Data Journalism Training], [International Center for Journalists-"ICFJ-META"] - [April-May 2023}
Timeline
[Data Journalism Training], [International Center for Journalists-"ICFJ-META"] - [April-May 2023}
05-2023
[Digital Storytelling], [International Center for Journalists-"ICFJ-META"] - [Jan-Feb 2023]
02-2023
Public Relations Specialist
KAPI Investments (Real Estate Brokerage)
06.2021 - 07.2023
Editor-in-Chief
Chief Marketing Officers Magazine (CMOs)
04.2021 - Current
WordPress Designer
Freelance
08.2018 - Current
Digital Marketing Specialist
Freelance
01.2018 - Current
Business Editor (Head of Media News)
Al Mal Newspaper
05.2014 - 04.2021
Editor-in-Chief
Moga Fan Online Magazine & Radio
03.2013 - 05.2014
Arts & Culture Editor (Part Time)
Misr Al Watan Weekly Newspaper
10.2012 - 06.2013
Journalist (Part Time)
Kalam El Nass Magazine
10.2012 - 03.2013
Head of Arts & Entertainment Department
El Gomaa Online News Gate
04.2012 - 01.2013
Sales & Marketing Specialist
AL-BADR Factory for Carbon Brush Sets
07.2009 - 05.2012
Marketing Assistant
Al Badr Factory for Carbon Brush Sets
08.2007 - 06.2009
Bachelor of Accountancy - Accounting And Business Management
Faculty of Commerce, Mansoura University
05.2003 - 05.2007
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