Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Timeline
Generic
Mohamed Gehad

Mohamed Gehad

Marketing & Digital Media Manager
Cairo

Summary

Insightful Marketing & Digital Media Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Goal-oriented expert with natural talents in developing and implementing successful strategies and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in Marketing development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

8
8
years of professional experience
10
10
years of post-secondary education
1
1
Certificate
4
4
Languages

Work History

Marketing & Digital Media Manager

Teleperformance
Cairo
08.2021 - Current
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Maintained complete database of files, contacts and project materials.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Developed network of related professionals to open up business opportunities.
  • Developed campaigns and specific marketing strategies for clients.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing department revenue 28%.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Administered and procured funding for new marketing programs.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Assisted in development of products and services previously unrepresented in industry to increase shares in new markets.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Worked closely with in-house design team to develop visuals for content.
  • Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
  • Designed and implemented advertising and public relations activities.
  • Met with vendors to assess products, inquire about services and negotiate pricing.
  • Maintained high level of understanding of industry standards and trends.

Marketing Specialist

Teleperformance
Cairo
09.2018 - 08.2021
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Designed and implemented advertising and public relations activities.
  • Worked closely with in-house design team to develop visuals for content.
  • Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Monitored social media questions and comments and appropriately responded.
  • Updated social media platforms with latest news and corporate details.
  • Met with vendors to assess products, inquire about services, and negotiate pricing.
  • Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Identified appropriate marketing channels and target customers for campaigns, increasing reachability by 45% and Followers by 120%.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Onboarded new team members and coached personnel in marketing tasks.

Marketing Coordinator

Teleperformance
Cairo
10.2014 - 09.2018
  • Created press releases and announcements, newsletter articles and website copy.
  • Organized logistics for marketing and proposal strategy meetings.
  • Authored crisp and interesting marketing copy to engage target consumers and drive sales.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Sourced vendors for services such as video production and materials to complete marketing objectives.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Researched, gathered and edited over 1,000 proposal materials.
  • Developed fresh, crisp content to diversify current promotional options.
  • Monitored and elevated data integrity within and between Salesforce, Marketo and Google Analytics, increased performance by 60%.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Maintained complete database of files, contacts and project materials.
  • Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns.
  • Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies.
  • Planned and executed internal and external marketing events.
  • Composed daily posts for social media and helped build corporate presence on LinkedIn, Facebook and Instagram.
  • Revitalized web content and social media profiles with new and interesting content.
  • Worked with vendors to complete projects according to schedule and specifications.
  • Coordinated resources to craft marketing plans for product launches and events.
  • Created professional business correspondence, spreadsheets and presentations.
  • Led design department of company and created marketing collateral for clients.
  • Diversified and enhanced website pages and social media platforms to boost reach.
  • Supervised interns in social media post development and online copywriting.
  • Wrote and prepared creative assets by applying better communication, project management and planning abilities to produce crisp, fresh collateral.

Education

Bachelor of Arts - Marketing, Radio And Television

Benha University
Cairo, Egypt
08.2009 - 08.2013

High School Diploma -

Narmer Language School
Cairo, Egypt
09.2003 - 07.2009

Skills

Marketing Strategies & plans

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Software

Adobe Creative Cloud Suite

Google Analytics

Meta Business Suite

Google Business Manager

Hoot Suite

Brand Mentions

Brand Watch

Matterport

Lapentor

Oculus Quest / Meta Developer Hub

MS Office

Instapage

Word press

Umbraco

Emplifi

Certification

COPC Inc. Lean Six Sigma for Contact Centers - Yellow Belt Certified

Interests

Dancing

Composing Music

Singing

Playing Multiple musical instruments

Workout

Art/Drawing

Motivational Coaching

Writing

Timeline

COPC Inc. Lean Six Sigma for Contact Centers - Yellow Belt Certified

07-2022

Marketing & Digital Media Manager

Teleperformance
08.2021 - Current

Marketing Specialist

Teleperformance
09.2018 - 08.2021

Marketing Coordinator

Teleperformance
10.2014 - 09.2018

Bachelor of Arts - Marketing, Radio And Television

Benha University
08.2009 - 08.2013

High School Diploma -

Narmer Language School
09.2003 - 07.2009

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Mohamed GehadMarketing & Digital Media Manager