Mohamed Hossam
General Manager
Cairo,Egypt
Summary
With over 25 years in FMCG, excels in driving profitability and operational efficiency for global brands. Demonstrated success in business turnarounds and strategic initiative implementation. Proficient in developing commercial strategies and optimizing supply chains for sustainable growth.
Overview
27
27
years of professional experience
2
2
Languages
Work History
Co-Founder & Consultant
Benefits Beverage Company
03.2022 - Current
- Co-founded Benefits Beverage Company, a carbonated soft drink brand, to expand market presence in Egypt.
- Developed and implemented commercial strategies to drive brand growth and profitability.
- Designed and executed Route-to-Market (RTM) strategies to optimize distribution and reach.
- Selected and trained sales force to ensure effective market penetration.
- Established distribution models for remote areas, enhancing accessibility and market coverage.
General Manager
Coca-Cola Global Beverage Company of Libya
03.2017 - 03.2022
- Managed a USD 45M CSD business, achieving profitability for the first time in 7 years.
- Increased market share from 9% to 37% within 24 months.
- Reduced raw material costs by 8% through strategic supplier negotiations.
- Overhauled production lines, saving USD 450k.
- Transitioned to in-house CO2 manufacturing, saving 55% on import costs.
- Finalized all company taxes and social insurance duties from 2008 to 2018 with zero liabilities.
Revenue Growth Manager
Coca-Cola Bottling Company of Egypt
01.2016 - 02.2017
- Achieved 17% gross revenue growth by optimizing trade spending and discounts.
- Restructured discount schemes, reducing costs per case by 8%.
- Transitioned unconditional investments to conditional investments, improving ROI.
Regional Manager
Coca-Cola Bottling Company of Egypt
03.2010 - 12.2015
- Managed a USD 17M beverage portfolio, delivering 30 consecutive months of profitable P&Ls.
- Gained 11% market share within 30 months.
- Led a team of 900+ employees across Sales, Finance, Warehouse & Logistics, HR, Administration, and Security.
- Implemented Route-to-Market (RTM) strategies, increasing weighted distribution by 9.8 points.
Territory General Manager
Coca-Cola Bottling Company of Egypt
03.2007 - 02.2010
- Managed a portfolio valued at EGP 60M (USD 11M), achieving 42% business growth in 2009 and 33% in 2008.
- Oversaw 124 distribution trucks and a workforce of 400+ employees.
- Delivered 30 consecutive months of profitable P&Ls, exceeding targets by an average of 25%.
Site Sales Manager
Coca-Cola Bottling Company of Egypt
05.2005 - 02.2007
- Led a sales team of 350+ employees, achieving 36% growth in 2007, 34% in 2006, and 17% in 2005.
- Implemented new RTM and Customer Service Systems (CSS), improving operational efficiency.
- Recognized for the Manual Distribution Center (MDC) project, a best practice for NWAP in 2006.
Regional Retail Manager “Cairo”
Gillette
07.2002 - 04.2005
- Managed retail operations in Cairo, focusing on sales strategy and market penetration.
Sales Supervisor (West Cairo)
Gillette
01.1999 - 06.2001
- Supervised sales activities in West Cairo, driving growth and team performance.
Education
Bachelor of Accounting - Commerce & Business Administration
Ain Shams University
Cairo, Egypt06.1991
Skills
Strategic execution
Timeline
Co-Founder & Consultant
Benefits Beverage Company
03.2022 - Current
General Manager
Coca-Cola Global Beverage Company of Libya
03.2017 - 03.2022
Revenue Growth Manager
Coca-Cola Bottling Company of Egypt
01.2016 - 02.2017
Regional Manager
Coca-Cola Bottling Company of Egypt
03.2010 - 12.2015
Territory General Manager
Coca-Cola Bottling Company of Egypt
03.2007 - 02.2010
Site Sales Manager
Coca-Cola Bottling Company of Egypt
05.2005 - 02.2007
Regional Retail Manager “Cairo”
Gillette
07.2002 - 04.2005
Sales Supervisor (West Cairo)
Gillette
01.1999 - 06.2001
Bachelor of Accounting - Commerce & Business Administration
Ain Shams University