Mohamed Ibrahem

ESAAL - Product Lead

• AI-Powered Healthcare Innovation: Led the integration of AI-driven pre-diagnosis, EHR auto-updates, and doctor recommendation engines.
• Strategic Market Expansion: Successfully penetrated 12 new telecom operators across the region, including French-speaking countries, unlocking a new market segment and expanding ESAAL’s footprint.
• B2B Partnerships & Enterprise Deals: Secured high-impact B2B partnerships with Paragon Development, Etisalat Egypt, and Bank El Shefa, increasing revenue streams and enhancing customer acquisition.
• Revenue Growth: Achieved a three-year CAGR of 25%, driving consistent growth through new market entries and innovative product rollouts.
• Data-Driven Product Optimization: Built and deployed ESAAL’s internal Power BI dashboard, learning SQL and database querying to provide real-time performance insights.
• Customer Acquisition & Cost Reduction:Managed sales teams to onboard 600+ doctors across needed specialties.
  Reduced CAC by 30% through strategic B2B partnerships and user segmentation.
  Lowered CAC from $40 to $15 using advanced lookalike modeling and AI-driven targeting.
  
• User Retention & Engagement: Increased LTV by 40% through AI-driven personalized engagement, multi-channel marketing strategies, and WebEngage-powered retention campaigns.
• Mobile App Growth & UX Revamp:Redesigned ESAAL’s mobile app, achieving a 30% increase in new user conversions.
  Enhanced UX/UI to simplify teleconsultation and improve accessibility for diverse user segments.
  

• New Market Penetration: Successfully signed agreements with three major polyclinics in New Cairo and Rehab to integrate LEEM’s SaaS platform, optimizing patient journey management and operational efficiency.
• KOL Engagement & System Adoption:Managed Key Opinion Leaders (KOLs) within clinics, driving advocacy and accelerating SaaS adoption among healthcare professionals.
  Implemented training and user engagement initiatives to enhance system usage and adherence across medical teams.
• Operational Requirements & Customization: Gathered operational feedback and drafted tailored system requirements, ensuring the platform aligned with specific clinical workflows and patient management needs.
  Collaborated with product and engineering teams to refine user journeys and enhance the system’s efficiency based on real-world use cases.
  

SaaS Platform Development & EHR Integration: 📈 Market Expansion & B2B Onboarding: 🏆 Startup Recognition & Acquisition:

• Built a MedTech SaaS solution from the ground up, connecting clinics, labs, radiology centers, and pharmacies, enabling seamless Electronic Health Record (EHR) navigation and data interoperability.
• Designed and executed the product roadmap from scratch, defining key milestones for feature development, scalability, and market penetration.
• Developed the financial model for the SaaS platform, ensuring a sustainable pricing strategy and revenue stream optimization.
• Successfully onboarded 190 private clinics within just 7 months, leading a 3-member sales team to accelerate adoption.
• Expanded the SaaS ecosystem by partnering with 25 pharmacies, improving prescription fulfillment and medication management.
• Secured integrations with two major diagnostic centers – Misr Scan and Alfa Lab, enhancing diagnostic data sharing and patient journey efficiency.
• Selected among the top 4 startups (out of 20) in the Roche MedTech Startup Competition, validating the platform’s innovation and market potential.
• Led the exit strategy, overseeing the startup’s acquisition by LEEM, a German healthcare technology company, ensuring a smooth transition and future scalability.

E-Pharmacy Launch & Market Expansion: 📈 Sales & Operations Leadership: 💡 Digital Transformation & Process Optimization:

• Led the launch of Vezeeta’s E-Pharmacy in Egypt and Saudi Arabia, pioneering a digital-first approach to online prescription fulfillment and pharmaceutical e-commerce.
• Developed and executed the pilot strategy, handpicking team members to ensure a robust testing phase for the SaaS-based inventory management system, optimizing pharmacy supply chain efficiency.
• Managed a 25-member sales and operations team, successfully onboarding 25 pharmacies within just two months post-pilot, accelerating market adoption.
• Designed pharmacy onboarding & education programs, enabling the network to scale inventory capacity by 2.5X and combat medication shortages.
• Achieved 500 daily orders at peak operational efficiency, maintaining an 80% fulfillment success rate during the COVID-19 crisis, despite nationwide medication shortages.
• Implemented a data-driven supply chain model, ensuring optimized stock availability and improving inventory forecasting accuracy.
• Introduced automated SaaS-driven stock management, streamlining pharmaceutical distribution and reducing bottlenecks in high-demand medications.

Sales Leadership & Team Performance: 📈 Successful Product Launch & Market Penetration: 💡 Strategic Partnerships & Market Growth:

• Managed half of the Cairo sales team for new product launches in gynecology and urology, driving mid-year sales achievement to 107% of the overall team target.
• Led and coached a high-performance team, optimizing territory management, sales execution, and customer engagement strategies to exceed revenue goals.
• Spearheaded the launch of Starkoprec for BPH (Benign Prostatic Hyperplasia) across institutional and private clinics, expanding treatment accessibility for urology patients.
• Secured product listings in Egypt’s largest pharmacy chains, including Ezzaby, Misr Pharmacies, and 19011, ensuring widespread market presence and accessibility.
• Built and nurtured strong relationships with key healthcare providers and institutional buyers, ensuring rapid product adoption and sustained sales momentum.
• Developed and executed targeted sales strategies, focusing on physician engagement, medical detailing, and key account management, driving sustainable revenue growth.

🏆 Top Performer & Market Expansion: 🚀 Successful Product Launches & KOL Engagement: 📈 Sales Leadership & Territory Expansion: 📊 Data-Driven Sales Strategy & Market Insights:

• Best Achiever Award for exceptional performance working on Cotareg, driving product growth and securing high market penetration.
• Designed and implemented the Nasr City Pool Strategy, restructuring the sales approach to tap into 42 previously unaddressed contractual businesses, leading to a 10X sales increase in one year.
• Club 50 Award Winner, leading the Nasr City team in driving sales of Exforge and Exforge HCT, setting new regional benchmarks.
• Led the launch of ENTRESTO, a breakthrough heart failure treatment, successfully onboarding top KOLs in key accounts and private clinics to drive adoption and improve patient outcomes.
• Achieved 250% sales growth in the first quarter of ENTRESTO’s launch, establishing it as a market-leading solution.
• Secured ENTRESTO adoption in top-tier institutions, including Kasr El Ainy, the Railway Sector, and the Petroleum Sector, ensuring widespread market penetration.
• Managed a broad sales territory covering Nasr City, New Cairo, Al Hadayek, Abbaseya, and Maadi as a Speed Product Specialist, achieving 2X revenue growth.
• Recruited 15,000+ patients quarterly, expanding access to life-saving treatments and enhancing sales performance across the region.
• Spearheaded a nationwide data survey initiative, leading a team to engage 500+ Internal Medicine (IM) doctors across Diabetes and Heart Failure (HF) teams.
• Expanded the national master list of physicians by 30%, increasing engagement with high-potential doctors and optimizing future sales expansion.

Award-Winning Performance & Sales Excellence: 📈 Market Expansion & Institutional Access: 💡 Key Achievements & Professional Growth:

• Winner of the Banco de Rio Award Case Study, outperforming 150 contestants in strategic sales planning and pharmaceutical business case execution.
• Recognized as Best Achiever for the Hypertension (HTN) portfolio, successfully driving market penetration for Zestril, Zestoric, and Plendil.
• Led the introduction of AstraZeneca’s HTN products into governmental institutions, expanding market reach and ensuring wider patient accessibility.
• Developed expertise in KOL management and key account stakeholder negotiation, building long-term relationships to enhance brand credibility and prescription rates.
• Successfully implemented territory planning strategies, optimizing sales performance through physician engagement, medical education, and data-driven targeting.
• Established a strong foundation in pharmaceutical sales, market access, and account management, laying the groundwork for future leadership roles.