Open To Work
MOHAMED ISSA
Trade Marketing Manager
Cairo,C
Work Preference
Summary
Trade Marketing Professional experienced in strategic planning, brand management, and market analysis. Delivered sales growth and enhanced market presence by leading cross-functional teams and executing impactful marketing campaigns. Focused on collaboration and adaptability to align with evolving business objectives and drive brand growth.
Overview
1
1
Certification
24
24
years of professional experience
3
3
years of post-secondary education
Work History
National Trade Marketing Manager
AHMAD TEA ( RASLAN COMPANY )
02.2026 - Current
- Developed trade marketing plans for key retail channels, aligning promotional activity with brand objectives.
- Coordinated with sales teams to translate channel priorities into effective customer activation plans.
- Managed in-store visibility programs, including POSM deployment, planograms, and shelf execution.
- Monitored competitor activity and market trends to refine promotional strategy and trade spend allocation.
Sales Director, Business Development
Raslan Company
01.2025 - 02.2026
- Directed sales team activities, setting targets and monitoring performance against goals.
- Led sales strategy to expand key accounts and strengthen revenue growth.
- Managed customer relationships, resolving issues and maintaining long-term client retention.
- Analyzed market trends to identify opportunities and adjust sales approaches.
Reginal sales manger
Egy Belge company
12.2015 - 11.2019
- Worked at Egyptian-Belgian company EGYBELG from December 2015 to November 2019.
- Directed regional sales strategy to expand market coverage and strengthen distributor performance.
- Led sales team coaching, field supervision, and performance reviews across assigned territory.
- Built account plans for key customers to improve retention and revenue growth.
Area sales manger
Mars
01.2008 - 11.2015
- Area sales manger in Port Said, El Arish and Damietta from January 2008 till December 2011
- Then joined of the Suez branch of the International Company in March Area sales manger of Port Said Branch and El Arish International Trading Company, Agent of Mars Egypt and Wrigley Company in the period from January 2012 until December 2013
- Managed operations at Ismailia and El Arish branches for International Trading Company, overseeing sales, administration, and finance.
- Tested and trained salesmen in the branch on the principles of selling in Mars Egypt and developed their sales skills while following their routes and tracking the extent of achieving their goals.
- Served as managing director of the branch and handled follow-up financial management.
- Oversaw traffic flow and conducted periodic maintenance within the branch to ensure smooth operations.
- This is until November 2015.
Unite manger
Mars company
04.2005 - 12.2007
- Managed sales operations for the International Trading Company in Egypt. of the International Trading Company and the agent of Mars-Egypt in Port Said, El-Arish and Damietta in the period from April 2005 till December 2007
- Led cross-functional teams to deliver operational targets and strengthen daily performance consistency.
- Managed safety, quality, and compliance standards across site workflows and team activities.
- Coordinated production planning, resource allocation, and workload balancing to support business priorities.
Sales supervisor
Johnson Wax
01.2005 - 03.2005
- Returned to a role as sales supervisor for Johnson Wax detergents in Port Said, El Arish, and Damietta from January 2005 to March 2005.
- Supervised sales team performance, coaching representatives on customer engagement and territory priorities.
- Coordinated daily sales activities, ensuring accurate order processing and timely issue resolution.
- Monitored sales targets and adjusted coverage to support forecast attainment and account growth.
Sales Representative
mars company
09.2002 - 12.2004
- Served as sales representative at International Trading Company, Mars Egypt Company in Port Said Governorate from September 2002 to February 2003
- Transitioned to represent the company in Port Said from March 2003 to May 2004; established a branch in Sham El-Sheikh for International Company for Trade and Distribution, focusing on sweets distribution and managing comprehensive data workflows in the area
- Collaborated with Mr. Ashraf Mandan, General Manager of Sales of Raslan Company, during tenure from June 2004 to December 2004
- Gained practical experience in multiple roles within the trading industry.
Education
MBA - Business
R,B College
cairo 01.2019 - 12.2021
Skills
Trade marketing strategy
Channel management
Key account management
Sales promotion
Pricing strategy
Product launches
CRM integration
Trade marketing
Certification
DBA
Interests
Swimming
Timeline
National Trade Marketing Manager
AHMAD TEA ( RASLAN COMPANY )
02.2026 - Current
Sales Director, Business Development
Raslan Company
01.2025 - 02.2026
MBA - Business
R,B College
01.2019 - 12.2021
Reginal sales manger
Egy Belge company
12.2015 - 11.2019
Area sales manger
Mars
01.2008 - 11.2015
Unite manger
Mars company
04.2005 - 12.2007
Sales supervisor
Johnson Wax
01.2005 - 03.2005
Sales Representative
mars company
09.2002 - 12.2004
Personal Information
- Date of Birth: 01-01-1980
- Gender: Male
- Nationality: Egyption
- Driving License: B
- Marital Status: final recovery
TRAVELS
Problem-Solving & Resourcefulness: Experienced in navigating unfamiliar environments, managing unexpected logistical challenges, and making quick decisions under pressure
Continuous Learning & Curiosity: Driven by a constant desire to learn, gain new perspectives, and understand global markets and lifestyle trends through direct international exposure