Mohamed Kasim

• Spearheaded rapid growth by managing and supervising digital campaigns for top brands in Egypt and KSA, including La Vista, Nations of Sky, Egyptian Cure Bank, Rafei Group, Ma’alem Group, and Universities of Canada in Egypt.
• Oversaw monthly digital budgets exceeding 15M EGP to fuel client growth across diverse sectors.
• Drove unprecedented donation growth for Egyptian Cure Bank, elevating campaign ROAS from 2.3 to 11.6 and achieving the highest yearly donation totals in the organization’s history.
• Accelerated lead growth by doubling qualified lead volume and reducing CPL by 35% YoY for La Vista and multiple real estate clients, including Nations of Sky, Ma’alem Group, and Rafei Group.
• Orchestrated 10x growth in candidate applications for Universities of Canada in Egypt by leading full-funnel campaign planning, encompassing audience segmentation, creative briefings, and conversion optimization.
• Engineered 360° performance strategies to drive growth for clients across Meta (Facebook/Instagram), Google Ads, LinkedIn, TikTok, and Snapchat.
• Created and delivered actionable, data-driven performance reports to internal teams and clients, ensuring alignment and continuous growth.
• Partnered with creative and content teams to A/B test ad concepts, driving creative growth through experimentation and improved conversion paths.
• Enabled team development by training junior marketing professionals on ad platforms, campaign management, and performance reporting best practices.

As a Performance Marketing Manager at Alcaz Media, I drove measurable growth for e-commerce and real estate brands in the UAE, with experience covering sectors such as Real-estate, retail fashion, and automotive. Key aspects of my work included:

• Developed and executed data-driven performance marketing strategies for high-profile clients, including International Property Show in Dubai achieving 30K+ visitor for IPS 25 , First Community Real Estate, leading fashion e-commerce brands, and MKV in the automotive industry.
• Oversaw end-to-end campaign planning: audience segmentation, creative direction, A/B testing, performance reporting, and ongoing optimization Achieving 5X ROI for Ecommerce brands.
• Consistently delivered client growth by identifying new Growth opportunities, reducing cost per lead/acquisition, and strengthening brand presence in competitive UAE markets.

Senior Marketer at Arib, a leading digital fintech company specializing in comprehensive funding brokerage services including cars, real estate, personal, and company financing within Saudi Arabia's dynamic financial sector.

• Led data-driven digital ad strategies across Meta, Google Ads, LinkedIn, TikTok, Snapchat, and programmatic platforms to drive growth for both B2C and B2B user segments.
• Increased conversions by 300% and delivered scalable growth through targeted, omnichannel campaign execution.
• Managed and allocated digital budgets exceeding 1M SAR per month, consistently achieving a 3.5x average ROI on ad spend.
• Collaborated closely with creative and data teams, ensuring the development of impactful, tailored campaigns calibrated for maximum audience engagement and conversion growth.
• Provided key advisory input that led to a change in the company’s business model and the restructuring of the website funnel, directly contributing to accelerated user and revenue growth.
• Established a new creative mindset within the art team, inspiring innovation and significantly raising the standard and performance of campaign assets.
• Contributed to the company’s ability to adapt in Saudi Arabia’s dynamic fintech sector by integrating cross-team strategies for sustained long-term growth.

• Focusing on maximizing ROAS through targeted digital campaigns across Facebook, TikTok, Snapchat, Instagram, and Google Ads in key markets including Egypt, Saudi Arabia, the UAE, and Kuwait.
• Managed and optimized large-scale budgets, demonstrating exceptional skill in allocation and efficiency to ensure maximum ROI.
• Employed advanced data analytics tools such as Google Tag Manager, Google Analytics 4, and Google Data Studio to monitor campaign performance, ensuring continuous optimization and efficiency.

• Spearheaded the development and execution of a comprehensive marketing plan and media buying strategy for a new eCommerce store, driving it to achieve seven-figure sales and a consistent 8X return on ad spend (ROAS).
• Successfully generated over 75,000 orders through eCommerce across Egypt, Saudi Arabia, and the UAE.
• Managed a substantial digital marketing budget, effectively spending over 5 Million EGP across platforms including Facebook, Instagram, TikTok, Snapchat, and Google Ads.

• Spearheaded the development and management of digital marketing campaigns, aligning them with Uber’s business goals in the MENA region, focusing on customer acquisition, market expansion, and lead generation.
• Achieved a remarkable 10-fold increase in driver acquisitions for UberX and Scooter within the first six months.
• Led the management and optimization of online advertising campaigns for Uber’s supply team across Egypt, Saudi Arabia, and Jordan, utilizing platforms including Facebook, Google Ads, Snapchat, and Twitter.
• Conducted in-depth analyses of supplier conversion rates and profitability, focusing on ROI and ROAS metrics.
• Performed comprehensive channel performance evaluations, identifying strengths and weaknesses in online advertising across various digital platforms.
• Played a key role in scaling and automating growth processes to enhance efficiency and impact.

• Diligently tracked sales data and coordinated meetings, focusing on creating comprehensive marketing reports through detailed collection, analysis, and summarization of sales data.
• Developed and maintained a variety of promotional materials and call scenarios, aligning them with strategic marketing objectives.
• Conducted thorough market research to gain insights into customer behavior, preferences, and purchasing patterns, contributing to informed marketing strategies.
• Crafted compelling and effective marketing, advertising, and website copy, significantly enhancing audience engagement and campaign success.
• Played a pivotal role in the onboarding process of new team members, providing coaching and guidance on various marketing tasks and best practices.

• Supporting DSL subscribers with their billing, technical, band activation problems