MOHAMED LOTFY

1. Website Redesign and User Experience Enhancement

• Rebuilt the site using WordPress and designed a professional new logo that reflects the real estate brand identity.
• Customized the theme and crafted an attractive homepage with featured projects, enhancing the user interface for a smooth browsing experience.
  

2. Content Management and SEO Optimization

• Published new real estate projects regularly, optimizing content with essential keywords and updating meta tags, titles, and permalinks to increase search engine visibility.
• Removed duplicate or unnecessary pages to improve the site structure and enhance the overall user experience.
  

3. Performance and Speed Optimization

• Implemented speed-enhancing techniques such as image compression and cache optimization, with regular checks to repair broken links and maintain site quality.
• Added multilingual content to broaden the user base and support diverse audiences.
  

4. Performance Analysis and Cross-Device Compatibility

• Utilized Google Analytics to monitor and analyze site performance, identifying areas for improvement.
• Ensured the site is fully compatible across mobile, tablet, and desktop devices to deliver a consistent user experience.
  

• Domain Selection: Choose a unique domain that reflects the brand and link it to the Shopify store.
• Theme Selection: Select a user-friendly theme that represents the store’s identity, and customize it to match brand colors and logo.
• Product Setup: Add products with detailed descriptions (including prices, images, and features), and organize them into categories for easy navigation.
• Payment Gateways: Set up payment gateways (e.g., Stripe, PayPal) to facilitate transactions, ensuring they align with local market needs.
• Shipping Settings: Configure shipping based on location, including fees and delivery options.
• Policies: Set up pages for privacy policy, return policy, and terms of service, clarifying product warranties and return conditions.
• SEO Optimization: Use Shopify’s SEO tools to enhance product page visibility, applying targeted keywords for each product.
• Analytics and Marketing Integration: Enable tools like Google Analytics for tracking performance and connect the store to marketing platforms (Facebook, Instagram).
• Responsive Design: Optimize the site for all devices (mobile, tablet, desktop), ensuring fast load times and performance.
• Store Review: Fully review the store before launch, regularly monitor performance, and make improvements as needed.

• Set up WordPress and WooCommerce with payment gateways and customize the theme for a seamless, multi-device user experience.
• Design high-quality product pages and images, optimized for SEO to increase store visibility.
• Manage product content and configure payment and shipping settings in WooCommerce.
• Enhance site speed and secure payment gateways to protect against attacks.

• Install and develop WordPress, set up domain and hosting, install plugins.
• Choose and customize the template, improve the user experience and make sure the site is responsive.
• Add content, edit product pages, organize different pages.
• Optimize the site on the one hand SEO using additions such as Yoast, keyword setup, and meta description.
• Set up and manage WooCommerce, add products, adjust payment and shipping settings.
• Secure the site using security plugins such as Wordfence and SSL installation.
• Improve location speed, compress images and adjust cache settings.

• Purchase hosting, set up the domain, and configure DNS settings.
• Install and configure WordPress with basic settings; design a logo and customize a theme matching the brand identity.
• Create core pages (homepage, services, "About Us," "Contact Us," "Blog") and optimize site speed and SEO.
• Ensure cross-device compatibility, perform a full review, and launch the website.