Summary
Overview
Work History
Education
Extra-Curricular Activities
Timeline
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Mohamed M. Abuelmakarem

Cairo,Egypt

Summary

Dynamic Marketing Leader with 12+ years of experience in digital marketing, fin-tech, and telecommunications across MENA and GCC. Proven track record in driving revenue growth, enhancing customer acquisition, and managing large-scale campaigns. Adept at strategic partnerships, product launches, and team leadership in multicultural environments. Founder of innovative marketing ventures and a thought leader in digital transformation strategies.

Overview

13
13
years of professional experience
4
4
years of post-secondary education

Work History

Co-Founder and Director of Digital Marketing

Lost and Found
Dubai, UAE
12.2023 - Current
  • Conceptualized and led the digital marketing strategy, growing the platform’s online presence across the GCC region
  • Established data-driven performance marketing systems, optimizing acquisition costs and improving user retention
  • Collaborated with a diverse team to align branding and communication strategies with the target audience
  • Played a pivotal role in securing strategic partnerships, enhancing the platform’s credibility and reach
  • Directed performance and content creation strategies to deliver data-driven marketing campaigns for high-profile clients such as Dubai World Trade Center and Talabat UAE
  • Lost and Found is Dubai-based platform specializing in connecting users with their lost belongings through advanced digital solutions

Founder and CEO

Bingro Studios
05.2020 - Current
  • Company Overview: Bingro Studios is a Cairo-based growth marketing agency specializing in data-driven digital strategies for startups and SMEs
  • Spearheaded the agency’s growth, delivering scalable marketing solutions tailored for diverse industries
  • Developed comprehensive content strategies covering commerce marketplaces, apps, video, and voice, ensuring brand discoverability and business alignment
  • Enhanced clients’ performance through expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO), increasing organic rankings and conversions
  • Certified Adjust partner, delivering actionable insights and analytics to optimize marketing campaigns
  • Designed and executed targeted social media marketing and media buying strategies, resulting in measurable ROI improvements
  • Built a collaborative team culture, fostering innovation and ensuring client satisfaction
  • Successfully served high-profile clients including Pepsi Egypt and KSA, Aquafina KSA, Talabat UAE, Halan, Paymob, UNODC, EU, and Dubai World Trade Center
  • Bingro Studios is a Cairo-based growth marketing agency specializing in data-driven digital strategies for startups and SMEs

Marketing Manager

Raseedy for Electronic Payments
Cairo , Egypt
06.2019 - 10.2020
  • Developed the marketing strategy for the first open-loop mobile wallet in Egypt, driving adoption across consumer and corporate segments
  • Led the ATL launch campaign, implementing global and local best practices in fin-tech marketing
  • Improved business profitability by 45% through cost-effective acquisition strategies
  • Designed user-centric customer journeys and UX for digital platforms, enhancing user engagement
  • Built strategic partnerships with regional giants such as STC, Uber, and PepsiCo

Senior Marketing Supervisor

Etisalat Misr
CAi, Egypt
12.2017 - 06.2019
  • Directed the marketing strategy for roaming services, achieving over 100 million EGP in revenue
  • Launched three new products, contributing an incremental revenue of 10 million EGP and exceeding targets by 32%
  • Managed strategic partnerships with brands such as Egypt Air and Uber to improve customer experiences

Marketing Supervisor

Etisalat Misr
Cairo , Egypt
03.2016 - 12.2017
  • Increased international services revenue by 36% year-over-year through innovative campaigns and automated platforms
  • Launched two new international value-added services (VAS) in Egyptian market, gaining competitive advantages

Senior Marketing Specialist

Etisalat Misr
Cairo, Egypt
11.2014 - 03.2016
  • Retained and acquired international services customers through customer value management (CVM) campaigns
  • Enhanced Overall customer experience and loyalty program platform

Marketing Specialist

Nile Online (Etisalat ISP)
Cairo, Egypt
09.2012 - 11.2014
  • Managed enterprise broadband portfolio, developing tailored solutions for high-value accounts
  • Collaborated with sales and pre-sales teams to deliver innovative client solutions

Sales Executive

Etisalat Misr
Cairo, Egypt
10.2011 - 03.2012
  • Achieved sales targets and developed strong customer relationships, contributing to business growth

Education

Some College (No Degree) - Training And Development

American University in Cairo
Cairo
01.2014 - 01.2014

Bachelor of Arts - Trade Logistics and International Transportation Management

Arab Academy For Science And Technology And Maritime Transport
Cairo
09.2007 - 07.2011

Extra-Curricular Activities

  • Director of Sponsorships, TEDxCairo, 2010-2011
  • External Relations Manager, AIESEC Egypt, 2009-2010

Timeline

Co-Founder and Director of Digital Marketing

Lost and Found
12.2023 - Current

Founder and CEO

Bingro Studios
05.2020 - Current

Marketing Manager

Raseedy for Electronic Payments
06.2019 - 10.2020

Senior Marketing Supervisor

Etisalat Misr
12.2017 - 06.2019

Marketing Supervisor

Etisalat Misr
03.2016 - 12.2017

Senior Marketing Specialist

Etisalat Misr
11.2014 - 03.2016

Some College (No Degree) - Training And Development

American University in Cairo
01.2014 - 01.2014

Marketing Specialist

Nile Online (Etisalat ISP)
09.2012 - 11.2014

Sales Executive

Etisalat Misr
10.2011 - 03.2012

Bachelor of Arts - Trade Logistics and International Transportation Management

Arab Academy For Science And Technology And Maritime Transport
09.2007 - 07.2011

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Mohamed M. Abuelmakarem