Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Work Availability
Quote
Timeline
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Mohamed Reda

Consumer Sales & Business Development Channel Manager
Cairo

Summary

Seasoned Manager with 20 years of recorded track of skillfully planning in Franchising, Business development, Operations, trade marketing, B2B & B2C. Acquired cross industry experience across Telecom, ISPs, & Hospitality which shaped performance into accomplished leader managed diverse range of large-scale revenues, digitalization and innovation. Achieved notable success through motivated high-performing teams to secure competitive market and product advantages.

Overview

22
22
years of professional experience
4
4
years of post-secondary education

Work History

Consumer & Business development Channel Manager

Etisalat
cairo
07.2018 - Current

● Monitored expansions to increase company presence & market share aligned with partner's scorecard selection with suitable business models which generating 400 M. EGP incremental revenues.
● Maximized market shares by interpreting brand vision into innovative selling processes and win-win channel strategies.
resulting in 10% incremental revenue.
● Initiated strategic sales plans which led to enlarge customers base & unlock new sales opportunities by 40% from overall market contribution with lucrative visibility through 900 operated stores.
● Improved NPS by 3+% year over year as a result of Customized new tactical partnership to support company penetration and expanding high value customer base through digital channels with telecom & non telecom partners.
● Conceived & implemented an optimal operating models matching with new era of digitalization which enhanced margins and optimized cost by 20% with 10% increase of efficiency across business partners under transformation program.
● Reinforced teams to achieve targets & strategy aligned with organization business objective through various market routes.
● Projected and executed strategic plan to achieve sales targets with maintaining strong long-lasting customer's relationship.
● Collaborated communication within team through supporting company cross-functional departments to be aligned with goals and KPIs which fulfilled properly to achieve ongoing business plan and targets.

Operation & Business Partners Manager

Etisalat
Cairo
03.2015 - 07.2018

● Developed annual Operations & Transformation roadmap to reach customer-centricity & compliance with global standards.
● Prepared investment proposals supported by financial appraisals across 131 partners with annual CAPEX & OPEX budget 500 M.EGP.
● Increased franchise EBITDA within a year to reach 35% breakthrough achievement.
● Designed evaluation criteria for Quality standardization to reach wow customers experience through NPS findings to match market norms parallel with applying national regulatory regulations to achieve operational excellence continuity.
● Increased profit by streamlining operations through revamped new retail model of 300 Mini stores which supported market share with new catchments to cover all areas nationwide which boosting revenues by more than 20+% in quarter.
● Monitored partners KPIs with attainment performance YTD also acquiring ARPUS through business cases to assess contribution percentage from total revenues.

Franchise & Rollout Out Senior Supervisor

Etisalat
Cairo
04.2011 - 03.2015
  • Maintained partners cash flow to insure business continuity with AVG yearly amounts 900 Million EGP.
  • Participated & led franchising through business plans with 120 % growth revenues.
  • Increased Etisalat presence and footprints with new catchments to enhance market share.
  • Established existing partnership with hunting new potential franchise partners.
  • Managed both sales & expansion plan inside company across all controlled channels, Creating modeling of standalone stores (Railway, Gas and Metro stations kiosks) & street level shops.
  • Insured services through reachable stores across the new vertical expansion.
  • Designed and unifying process with financial evaluation & yearly revamp.
  • Customized branches through partners in all regions including summer and seasonal activities.
  • Planned franchise roll-out road map & calendar of activities covering all KPI's to support market penetration & existence nationwide.

Enterprise Sales Supervisor

Etisalat
Cairo
01.2007 - 04.2011

● Contributed +200M. EGP. in revenues per year by creating franchise business partners which diversified revenue streams including logistics, courier, HR business & recruitment outsourcing which boosted revenue by 15%.
● Managed cash flow to insure business continuity with AVG yearly amounts 900 Million EGP to maintain franchise in good standing with accurate royalty payments.
● Participated & led franchising through business plans with 120 % growth revenues.
● Insured services through reachable stores across new vertical expansion.

Corporate Sales Senior Executive

Vodafone
Cairo
06.2003 - 01.2007
  • ● Devised and executed corporate accounts that led to increase company revenue by 10% YoY.
    ● Established productive & professional relation with key personnel in assigned accounts.
    ● Managed risk associated with acquiring new customers.
    ● Prepared industries and companies profile with view on short & long term sales opportunities.
    ● Established and maintained after sales services plan/follow up system.
    ● Developed strong communication and organizational skills through working on group projects

Retail Sales Consultant

Vodafone
Cairo
03.2002 - 06.2003

● Exceeded sales goals by 100 % utilized exemplary customer service skills.
● Offered each customer top-notch, personal service to boost sales and customer satisfaction.
● Used consultative sales techniques to understand customer needs and recommend relevant products and services.
● Participated in team projects, demonstrating ability to work collaboratively and effectively.
● Monitored sales floor and merchandise displays for presentable condition with corrective actions such as restocking or reorganizing products.

Front Office & Guest Relation Representative

Hilton Hotel
Cairo
11.2001 - 07.2023

● Established regular contact with frequent guests and all VIP guests which increased sales by 25 % from total capacity.
● Managed guest's complaints and appealing their requests.
● Contributed to hotel by sharing new ideas and suggestions for improvements.
● Facilitated in all trainings concerning safety & security.

Education

MBA - Business

Arab Academy For Science, Technology And Maritime
Egypt
12.2022 - Current

Master of Arts - P.M.A Oriental Languages And Literature

Cairo University
Egypt
02.2001 - 02.2002

Bachelor of Arts - Classical, Oriental Languages

Cairo University
Egypt
05.1996 - 04.2000

Skills

Strategic account development

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Accomplishments

· Supported company to create biggest market footprint with strong presence of 900 stores through reachable catchments in addition to vertical expansions for market penetration.

· Participated to increase performance by 43% sales incremental & footfall by 23% with launch Franchise business division which generated 300 M. EGP from overall company revenues.

· Managed to avail fintech & E-commerce services to elevate customer's loyalty and leverage customer obsession.

· Accelerated high efficiency from optimized Ecosystems and become a partner of choice for various stakeholders.

· Achieved company Agility plan in delivery of products & services through high skilled, deliverable and motivated team.

· Launched Nontraditional partnership which elevated top/bottom-line revenues capitalized on commercial opportunities.

· Supported to merge internet service provider's teams and accounts to investigate various technologies which led to match company profile and captured topnotch customers.

Additional Information

Marital situation: Married

Date of birth: 15/9/1979

Place of birth: Cairo, Egypt

Military service: Finished

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel

Timeline

MBA - Business

Arab Academy For Science, Technology And Maritime
12.2022 - Current

Consumer & Business development Channel Manager

Etisalat
07.2018 - Current

Operation & Business Partners Manager

Etisalat
03.2015 - 07.2018

Franchise & Rollout Out Senior Supervisor

Etisalat
04.2011 - 03.2015

Enterprise Sales Supervisor

Etisalat
01.2007 - 04.2011

Corporate Sales Senior Executive

Vodafone
06.2003 - 01.2007

Retail Sales Consultant

Vodafone
03.2002 - 06.2003

Front Office & Guest Relation Representative

Hilton Hotel
11.2001 - 07.2023

Master of Arts - P.M.A Oriental Languages And Literature

Cairo University
02.2001 - 02.2002

Bachelor of Arts - Classical, Oriental Languages

Cairo University
05.1996 - 04.2000
Mohamed RedaConsumer Sales & Business Development Channel Manager