Mohamed Samir
Senior Specialist, Global Sales & Business Operations
Dubai
Summary
Experienced professional with 9+ years in Sales and Business Operations and technology.
Senior Global Sales and Business Operations Specialist.
Lead initiatives across multiple regions to optimize sales processes & strategies, including Cloud & Strategic BUs.
Expert in streamlining global sales operations, improving forecasting, and turning data into insights.
Organized, detail-oriented, with strong tech understanding in global business.
Overview
9
9
years of professional experience
7
7
Certificates
2
2
Languages
Work History
Sr. Specialist, Global Sales & Business Operations
TrendAI (Trend Micro)
2025.10 - Current
- Manage global sales processes and data analysis across AMEA, Japan, Europe, and the Americas.
- Manage Microsoft D365 CRM, modules, and UI for global efficiency.
- Develop SOPs and maintain documentation for global efficiency.
- Manage SCP and ROE, aligning sales incentives and account engagement for effective operations.
- Manage COGS and product lifecycle with OM & PM teams to ensure efficiency and profitability.
- Automate “Ring the Bells” & Loss-to-Learn processes to capture insights from wins & losses globally.
- Manage user processes, including licenses and onboarding, automating globally.
- Collaborate with Marketing to implement CIJ in D365 for smooth global business operations.
- Collaborate with Channel teams to manage partner and deal registration processes globally.
- Oversee Private Offers process automation for efficient Cloud Desk operations worldwide.
- Collaborate with AWS to ensure smooth CRM integration and joint opportunity sharing.
Sr. Specialist, Business Process Management, AMEA
Trend Micro
2025.01 - 2025.10
- Oversaw sales operations & related activities for Cloud Marketplace across the AMEA Region.
- Managed sales processes and data analysis across AMEA & NABU (North America BU).
- Implemented strategies to support informed decision-making.
- Oversaw Microsoft D365 CRM, resolving issues and removing bottlenecks.
- Implemented CRM features to ensure smooth regional business processes.
- Collaborating cross-functionally to achieve shared sales objectives.
- Providing ongoing training & support for improvement.
Sr. Business & Sales Operations Specialist, MMEA
Trend Micro
2024.01 - 2024.12
- Oversaw sales operations & related activities for Cloud and Strategic BU across the MMEA Region.
- Oversaw sales operations & related activities for Managed Services BU across the MMEA Region.
- Managing sales processes, analyzing data, and implementing strategies for decision-making.
- Developed CRM system, improving forecasting and yielding 15% YoY accuracy improvement.
- Shifted business to Cloud Marketplaces, resulting in 67% YoY revenue increase in Private Offering.
- Developing sales forecasting models to improve inventory management.
- Collaborating cross-functionally to achieve shared sales objectives.
- Implementing territory realignment plans for resource optimization.
- Instructing field sales on CRM usage for customer relationships.
Sales Operations Specialist, MMEA
Trend Micro
2022.01 - 2023.12
- Conducted regular sales reviews, optimizing conversion rates, and improving forecast accuracy.
- Implemented strategies resulting in 10% improvement in forecast accuracy year over year.
- Submitted reports for informed decision-making to senior management.
- Informed sales team on forecasting and territory management data.
- Implemented daily procedures for store cleanliness and organization.
- Reviewing sales quotes for accuracy, pricing alignment, and profitability.
- Administering sales incentives, commissions, and bonuses accurately.
- Created sales performance reports for senior leadership to enable informed decisions.
- Built demand projections to better align stock planning and availability.
- Worked closely with cross-functional teams to drive common revenue goals.
Systems Engineer
Trend Micro
2020.07 - 2021.12
- Established cloud workshops in Southeast Asia, educating on solutions and maximizing investments.
- Managed ACE program, achieving 90% collaboration and 70% impact increase at CLOUDSEC 2020.
- Acted as Sales Engineer, supporting pre-sales technical activities.
Systems Engineer
Trend Micro
2020.01 - 2020.07
- Served as cloud security SME, staying current on threats and best practices.
- Conducted 25+ GCC training sessions for SG government agencies on cybersecurity.
Systems Engineer
Trend Micro
2019.04 - 2019.12
- Designed security solutions using company products to protect cloud assets.
- Led technical demos and created 50+ Runbook procedures for security management.
Systems Engineer
Trend Micro
2019.01 - 2019.04
- Assessed customers’ security, compliance, and cloud infrastructure needs.
- Supported 5 sales team members with lead qualification and cloud security proposals.
Customer Support Manager
Trend Micro
2018.08 - 2018.12
- Enhanced support for +10 customers, improving resolutions & experience.
- Developed tailored support for key clients, securing lasting partnerships.
Cloud Engineer
Cloudnexa
2017.05 - 2018.05
- Led 6-cloud engineer team, defining processes.
- Provided technical leadership, guided teams, and defined processes.
Trainee at CPITS Program
Trend Micro
2017.03 - 2017.04
- Joined CPITS to address Cyber Security & Cloud skills gap.
- Completed 10-week program, earning 3 industry-recognized certificates.
Technical Support Engineer
WE (TE Data)
2016.12 - 2017.03
- Managed multiple support cases with over 90% closure rate.
- Guided remote clients on hardware and software transparently.
Education
Bachelor of Science - Electronics And Electrical Communications Engineer
Cairo University
Faculty Of Engineering 2011.01 - 2016.04
High School -
Holy Family School
Helwan, Cairo 2008.01 - 2011.04
Skills
- Business Data Analysis & Reporting
- Sales Forecasting & Pipeline Management
- Territory Management & Quota/Target Setting
- Performance Tracking & Business Planning
- Cross-Functional Collaboration
- Microsoft Office Suite: Excel, PowerPoint, & Word
- CRM Management: SFDC & Microsoft D365
- BI Tools: MS Power BI & Tableau
- Cloud Marketplaces & Private Offering
- ACE Pipeline Manager & Microsoft Partner Center
- Cloud Concepts: AWS & Azure
- Analytical Problem Solving
- Basic knowledge of HubSpot & Zoho
- Attention to Detail & Leadership
Certification
Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Timeline
Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
2025-12
Sr. Specialist, Global Sales & Business Operations
TrendAI (Trend Micro)
2025.10 - Current
Sr. Specialist, Business Process Management, AMEA
Trend Micro
2025.01 - 2025.10
Salesforce Sales Operations Professional Certificate
2024-04
Sr. Business & Sales Operations Specialist, MMEA
Trend Micro
2024.01 - 2024.12
Microsoft Certified: Power BI Data Analyst Associate
2023-01
Sales Operations Specialist, MMEA
Trend Micro
2022.01 - 2023.12
AWS Certified Security – Specialty (SCS-C01)
2021-06
Systems Engineer
Trend Micro
2020.07 - 2021.12
Microsoft Azure Fundamentals (AZ-900)
2020-04
Systems Engineer
Trend Micro
2020.01 - 2020.07
AWS Certified Cloud Practitioner– Foundational (CLF-C01)
2019-10
Systems Engineer
Trend Micro
2019.04 - 2019.12
Systems Engineer
Trend Micro
2019.01 - 2019.04
Customer Support Manager
Trend Micro
2018.08 - 2018.12
AWS Certified Solutions Architect – Associate (SAA-C02)
2017-08
Cloud Engineer
Cloudnexa
2017.05 - 2018.05
Trainee at CPITS Program
Trend Micro
2017.03 - 2017.04
Technical Support Engineer
WE (TE Data)
2016.12 - 2017.03
Bachelor of Science - Electronics And Electrical Communications Engineer
Cairo University
2011.01 - 2016.04
High School -
Holy Family School
2008.01 - 2011.04
Languages
Arabic
English
Volunteering
Volunteered as a Teaching Assistant for AWS Cloud Computing Concepts Labs at Egypt-Japan University of Science and Technology (E-JUST).