MOHAMED SEIF EL-YAZAL
Cairo
Summary
Crafted innovative campaigns that resonate with target audiences, navigating the dynamic media landscape to drive results.
Overview
8
8
years of professional experience
Work History
Account executive internship
Strategies Advertising
01.2018 - 02.2018
- Created and implemented strategies to capture new markets and expand the customer base.
- Helped develop marketing materials and marketing ideas to increase referrals.
- Analyzed customer feedback data to create tailored solutions that met their needs.
- Created and implemented business plans and sales strategies.
Account executive internship
Look advertising agency
Cairo, Egypt
11.2019 - 12.2019
- Event Management.
- Analyzed customer feedback data to create tailored solutions that met their needs.
- Briefing the creative team in the production of ads.
- Kept in contact with clients through all stages of their campaigns.
- Created and implemented business plans and sales strategies.
- Collaborated cross-functionally with other departments for efficient problem resolution.
Media Executive
Trade House, Mall of Arabia
Cairo, Egypt
04.2020 - 04.2026
- Presenting proposals and quotations to clients, discussing alternatives to meet their needs and budget.
- Understanding diverse business needs to create effective media plans.
- Managing external communications and marketing inquiries.
- Overseeing marketing, PR events, and promotions within the mall.
- Handling on-site commercialization activities to boost mall revenues.
- Liaising with tenant partners, external suppliers, agencies, and stakeholders to execute the marketing strategy.
- Managing relationships with external marketing consultants and attending regular meetings.
- Providing customer support via phone, email, and face-to-face meetings.
- Advertising spaces, booking slots, receiving payments, and managing license and kiosk holders.
Account Manager
Vera Communication x Tradehouse
Cairo, Egypt
04.2024 - 06.2024
- Built and maintained strong relationships with clients to understand their business goals and objectives.
- Developed and implemented comprehensive social media strategies aligned with client objectives.
- Oversaw content calendars, considering the unique tone and style of each client's brand.
- Collaborated with design and content creation teams to ensure visually appealing and cohesive content.
- Track and analyze social media performance metrics, providing regular reports to clients.
- Handled a range of clients such as Mall of Arabia, Al Abd Patisserie, Alfa Romeo, Mall of tanta, Town Center, Automobilia.
Senior Marketing Specialist
Fawry For Banking
Cairo, Egypt
07.2024 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends and consumer insights to inform targeted campaigns and improve outreach efforts.
- Collaborated with cross-functional teams to align marketing objectives with business goals, fostering synergy across departments.
- Led digital marketing initiatives, optimizing online presence through SEO, social media, and email campaigns.
- Evaluated campaign performance metrics to refine strategies and maximize return on investment.
- Managed vendor relationships to secure high-quality services for promotional materials and advertising efforts.
- Conducted competitive analysis to identify market opportunities and inform strategic decision-making processes.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Implemented data-driven performance tracking systems to continuously refine marketing strategies for optimal results.
- Managed successful product launches, ensuring timely delivery and comprehensive market penetration.
- Established strong partnerships with key industry influencers to expand brand reach and credibility.
- Elevated social media presence through the creation of compelling content that resonated with target audiences.
- Increased lead generation through the implementation of innovative digital marketing strategies.
- Streamlined internal processes for increased efficiency in project management and campaign execution.
- Created customized marketing materials to increase product awareness.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Developed and implemented strategic plans to achieve organizational goals and drive performance improvement.
Education
American High School Diploma - undefined
VICTORIA INTERNATIONAL COLLEGE
01.2014
Bachelor - Advertising and Public Relations
MODERN SCIENCES AND ARTS UNIVERSITY (MSA)
01.2018
Skills
Demonstrated expertise in utilizing MS Office tools to enhance productivity
Assisted in managing client accounts to support project delivery Collaborated with teams to address client needs and enhance service quality Contributed to maintaining positive client relationships through effective communication
Mastered Photoshop and InDesign to create visually compelling designs
Optimized scheduling and prioritization of tasks to enhance productivity
Assisted teams in achieving project goals through effective collaboration Supported project timelines by coordinating tasks among team members Contributed to problem-solving efforts to enhance team performance
Facilitated effective communication strategies to enhance team collaboration
Applied analytical reasoning to evaluate complex problems and develop effective solutions
Cultivated innovative ideas and solutions to enhance project outcomes
LANGUAGES
Arabic (Native/Bilingual)
English (Fluent)
HOBBIES
Bikes, Sports, Traveling
PERSONAL DATA
- Date and place of Birth: January 19, 1997, Giza, Egypt
- Nationality: Egyptian
- Military service: Completed
Timeline
Senior Marketing Specialist
Fawry For Banking
07.2024 - Current
Account Manager
Vera Communication x Tradehouse
04.2024 - 06.2024
Media Executive
Trade House, Mall of Arabia
04.2020 - 04.2026
Account executive internship
Look advertising agency
11.2019 - 12.2019
Account executive internship
Strategies Advertising
01.2018 - 02.2018
American High School Diploma - undefined
VICTORIA INTERNATIONAL COLLEGE
Bachelor - Advertising and Public Relations
MODERN SCIENCES AND ARTS UNIVERSITY (MSA)