Mohamed Shaheen
Head of Ecommerce
Cairo
Summary
With +15 years of experience in different industries driving business growth and profitability in the e-commerce and commercial. with a proven track record of managing vendor relationships, creating effective business plans, and implementing successful merchandising and pricing strategies. A strong financial acumen and analytical abilities have enabled to optimize inventory management and achieve revenue targets consistently. I have also led cross-functional teams and collaborated with internal and external stakeholders to deliver unparalleled shopping experience for customers. As a holder of a Master's Degree in Business Administration from Rome Business School, always eager to learn new skills and explore new opportunities in the dynamic and competitive online retail market.
Overview
2025
2025
years of professional experience
Work History
Head of Ecommerce - Commercial
eAswaaq Misr
4 2024 - Current
- Company Overview: (eAswaaq Misr is a subsidiary of eFinance investment group)
- I oversee four projects ( e-Commerce websites ), in both national and international، I developed and implemented a three-year strategy for B2B and B2C with detailed financial plans for each business line
- I manage the commercial department, coordinating operations, marketing, and technology to drive sustainable business growth
- I'm responsible for the full P&L, focusing on profitability and scaling
- I've built global partnerships and fostered high-level connections to support expansion, achieving a 380% YoY sales increase
- Over the past five months, I secured 4 key partnerships and led the launch of a B2B website and regularly present strategic directions to the board, ensuring approval and driving business growth
- (eAswaaq Misr is a subsidiary of eFinance investment group)
Senior Manager - Hardline Categories ( Commercial )
Amazon
01.2022 - 04.2024
- Managed categories that it's contributing +35% of Retail Business with strategies that boosted the market segment share (MSS) from 2.2% to 9.2% in two years
- Leading a regional exclusive regional partnership (1st time in region) with one of top brands in (KSA, UAE and Egypt) securing a competitive offer includes (Marketing, commercial and Operation) benefits
- Led the Annual Vendor Negotiation (AVN) for hardline Categories, achieving +5% vs
- Targets through strategic workshops and cross-functional alignment
- Owning a +9 deals in major events across 2022/2023, achieving avg
- +24% growth vs targets
- Established bi-weekly connections with 3P teams, improving price competitiveness and deals quality, contributing to overall category growth
- Managed macroeconomic challenges, such as currency devaluation with +25% and supply shortages, while maintaining consistent category performance to overachieve by +60%
- Signed direct contracts with ex, OPPO and Samsung after two years of negotiations, leading to improved commercial terms and operational efficiency
- Despite the MS instability, was able to maintain the growth, and improve the Profitability by +580bps YoY and +350bps vs
- OP2
- Owned the writing and management of +7 WBRs and 2 QBRs, collaborating with stakeholders to draft, structure, and deliver documents aligned with executive standards
Senior Manager - Consumer Electronic Categories ( Commercial )
Amazon
06.2018 - 12.2021
- Successfully renewed all wireless contracts in 2021, managing vendors contributing over 80% of GMS in a challenging, unregulated market environment, demonstrating autonomy and sound business judgment
- Effectively mitigated the impact of a 47% local currency devaluation, raw material shortages, and financial blockers from E-Invoicing regulations, ensuring business continuity and category stability
- Managed a 4 Sr
- Team members, overseeing the performance and growth of the CE categories under dynamic and complex market conditions
- Pioneered the launch of pre-order and gift bundle tools, enhancing customer experience and increasing category revenue
- Delivered sustainable growth in the one of categories MSS from 2.5% to a projected 4.3% by 2022
- Negotiated one of top brands Profitability structure, increasing from 450bps
- Owning a project of one of vendor training educate them about Newley strategies of Amazon systems, enhancing vendor adaptability during the migration period
- Enhancing and implementing a strategies for the coming three years with newly initiatives while ensuring a profitability
In Stock Management - CE Categories ( Supply Chain )
Amazon
03.2017 - 06.2018
- Manage inventory availability and inventory health including improved in-stock, inventory planning, vendor operational improvement (efficiency, fill rates, lead times), systematic forecasting, efficiency improvement with vendors and within the fulfillment centers
- Partner with vendor managers and marketing managers in driving sales and profitability growth
- Work on key system inputs to achieve highly automated replenishment
- Work with various internal teams to help drive tools and process improvements that affect purchasing and vendor management workflows
- Drive complex business analysis that to identify business opportunities to improve cost structure and profitability
- Drive cross-functional system and process improvement projects
Senior Retail buying / forecasting
Souq.com
03.2015 - 03.2017
- Managing plans for stock levels & ensure supply meets demand while closely monitoring inventory and aging levels
- Negotiating terms of contract to maximize benefits to include margins, payment terms, product range, stock levels, Stock rotations and marketing promotions
- Analyzing consumer buying patterns and predicting future trends
- Budgeting, forecasting, and achieving Sales and Margin targets
- Regularly reviewing performance indicators, such as sales, prices and discount levels
- Planning and developing price structures within the category according to market trends & competition
- Maintaining relationships with existing suppliers and sourcing new suppliers for future products
- Working closely with the Marketing team to plan weekly/ monthly promotional activities
- Keeping up to date on industry competition and responding to market trends & changes
- Assign visual and/or physical weekly meetings with suppliers
Assistant Category Manager ( Commercial )
Souq.com
02.2014 - 02.2015
- Manage inventory and stock level on daily bases
- Sales Analysis and reordering based on forecasted Revenue
- Forecasts - replenishment orders
- Deal of the day dedicated page merchandising
- Market survey - online and offline
- And update MRP on weekly bases
- Follow up suppliers' payable and receivable
- Responsible for Fulfillment
- Communicate returns and RMA with suppliers
- Manage day to day POs with suppliers
- Day to day supplier negotiation in terms of pricing and promotions
- Assign visual and/or physical weekly meetings with suppliers
- Open new suppliers' accounts based as per company policy
- Track and follow suppliers' performance in order to improve, maintain and evaluate
- Evaluate all suppliers and work on supplier score card
- Maintain and improve payment terms for new and existing suppliers
- Inventory management based on aging internal cycle
- Propose new Listing to meet SKU built
Merchandising team leader ( Marketing )
Souq.com
02.2013 - 02.2014
Jotun
06.2009 - 06.2013
- Company Overview: Distributor - Family Business Owner
- Distributor - Family Business Owner
Alumni and Communications, Development Lead
Education For Employment-Egypt
02.2012 - 02.2013
- Connecting the Program alumni with multiple of sourcing that help to grow professionally
- Arrange events with top speakers to the alumni group which led to motivate and have their career advice
- Assessing quarterly the performance of the program alumni through different metrics
Assistant Program Manager
Education For Employment-Egypt
09.2011 - 02.2012
Sales Business Development Executive
Propack Processing & Packaging Systems
07.2010 - 08.2011
- Preparation of administrative and financial tenders
- Maintaining relationships with existing Vendors and sourcing new vendors for future products
- Assign physical weekly meetings with Vendors
- Negotiating terms of contract to maximize benefits to include margins, payment terms
Education
MBA - Business Administration and Management, General
Rome Business School
Bachelor's degree - Social Psychology
Cairo University
01.2009 - 1 2012
Timeline
Senior Manager - Hardline Categories ( Commercial )
Amazon
01.2022 - 04.2024
Senior Manager - Consumer Electronic Categories ( Commercial )
Amazon
06.2018 - 12.2021
In Stock Management - CE Categories ( Supply Chain )
Amazon
03.2017 - 06.2018
Senior Retail buying / forecasting
Souq.com
03.2015 - 03.2017
Assistant Category Manager ( Commercial )
Souq.com
02.2014 - 02.2015
Merchandising team leader ( Marketing )
Souq.com
02.2013 - 02.2014
Alumni and Communications, Development Lead
Education For Employment-Egypt
02.2012 - 02.2013
Assistant Program Manager
Education For Employment-Egypt
09.2011 - 02.2012
Sales Business Development Executive
Propack Processing & Packaging Systems
07.2010 - 08.2011
Jotun
06.2009 - 06.2013
Bachelor's degree - Social Psychology
Cairo University
01.2009 - 1 2012
Head of Ecommerce - Commercial
eAswaaq Misr
4 2024 - Current
MBA - Business Administration and Management, General
Rome Business School
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