MOHAMED TAG

• Managing Multi international Brands across Saudi, Egypt, Jordan and Morocco.
• LC Waikiki – Us Polo – Charles and Keith – Pedro – Monsoon Accessorize – Mango - Parfois - Gap - Old Navy - Bijou - Bizou
• Preparing The Season OTB and assortment plan according to the (Size curve, Department, Category, Sub category and color mix, Stores capacity and Stores sales performance.
• Stock planning and In Season Management.
• Responsible for the ordering and buying of the products from the franchise partners.
• Decide on markdown , sale , promotion to achieve the planned Season KPI's.
• Transfer stock between stores as sales performance and stores capacity and preparing list of replenishment as stores sales performance.
• Monitoring Worst sellers, and taking action to improve the sales.
• Determining pricing for incoming stock based on competitor’s survey and Intake Margin.
• Plan & allocate distribution to the stores based on store grading.
• Reviews sell thru of merchandise weekly and Rating of sell thru % growth every week.
• Forecast product need and availability; review historical data; and follow through with purchase orders.
• Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential.
• Gathering information on customers' reactions to products.
• Analyzing previous season's sales and reporting on the current season's lines.
• Decide on seasonal buys with parent brand in line with open to buy.
• Follow up on sales performance as (Daily, Monthly, and Cumulative).
• Stores Visits to check up on the Stock level, Best and Worst seller's display, Missed opportunity and customer feedback.
• Attending Market Week held at Brand HQ.

• Dealing with international Brands across 12 Countries with more than 30M$ Sales turnover.

• Sales Planning & Implementation of Grading Plan as per given OTB at Department, Class & Sub-Class Level. Trend Analysis to focus on Potential Category.
• Assortment Planning, Option Planning, Sales Strategy, Price Strategy & Markdown Strategy.
• Pre-Season Planning, In-Season Monitoring & Post Season Analysis.
• Business Review, Season Analysis, Item Level Analysis with focus on Full Price Sell Through.
• Attending Strategy Meetings Trips for Season Buy & Season Launch.
• Maintain Relationship with Brand Partner, Following Trade Calendar, Payment Management, SCM, Shipment Tracking, Store Visit & Weekly Call with Country Team.
• In-Depth Product Feedback, Tracking Best & Worst Seller
• Markets & Stores visits regularly making sure stores is up to standard and discuss strategic plans with countries Management
• working on the growth plan for existing Markets and propose the potential new territories for Senior Management.
•key Communicator to business partner and Countries Management.
•Responsible for the ordering or the buying of the products from the brand in regard to business plan set and agreed for the financial year.

• Brand & Company Sales Targets - Direct the sales and performance of the assigned brand(s) in line with Brand and Company targets.
• Brand Relations - Develop and strengthen the Brand Partner relationships in order to establish long term, sustainable and mutually beneficial relationships with effective communications.
• Team Efficiency - Build and develop an efficient team through development and succession planning.
• Brand VM & Marketing Plan - Manage the implementation of the Visual Merchandising and Marketing plan to ensure it is in line with the Brand Standards.
• The brand ownership and provide the vision, mission, goals and strategies to match up to.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues - Sales Team coaching.
• Monitor product distribution and consumer reactions.
• Monitoring market trends.
• Carrying out consumer research.
• Writing and presenting reports to Brand Partner and senior management.
• Overseeing a team of Store Managers & sales team.

• In Season Management.
• Items Transfers between stores
• Propose a Promotions and Pricing to Senior Teams.
• Role KPI: Margin Plan / Cash Margin Plan / deliver High sell thru in Full price and try to reduce the terminal stock by end of the season.