MOHAMED ELSHERIF
Cairo
Summary
SAAS Operations connecting all departments together backed by 15 years of experience in Research and Media Intelligence. I love to create a humanized and data-driven Operations. My technical backgrounds are in Media Intelligence, Social Listening, market research, and story reporting. I initiatives dedicated to promoting free knowledge about media intelligence in Arabic.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Chief Operations Officer
Crowd Analyzer
03.2023 - Current
- Following the integrator style in EOS, I provide operational excellence and strategic alignment across all departments to ensure the seamless execution of the company's vision
- I optimize processes, foster cross-departmental
- KEY CONTRIBUTIONS:
- Driving People Culture and CX strategies to enhance talent engagement and client satisfaction
- Implementing scalable operational frameworks to enhance SaaS efficiency
- Leading research initiatives to deliver actionable, data-driven insights aligned with market demands
Research Assistant
The American University in Cairo
10.2023 - Current
Head of Business Insights
Extend | The Ad Network
03.2021 - 10.2023
- KEY CONTRIBUTIONS:
- Create, manage, and improve the research department, team, and its process in Media Intelligence
- Shape the product map and strategy and features selection and prioritization
- Ensure that all research members have significant experience in social listening such as conducting complex Boolean queries
Teaching Assistant
The American University in Cairo
02.2020 - 08.2023
Head of Insights and Reporting
Crowd Analyzer
11.2015 - 02.2021
Social Media Marketing Instructor
AUC - School of Continuing Education
12.2013 - 07.2019
- KEY CONTRIBUTIONS:
- Improve Brandtology Arabic monitoring system, process flows, and system usability by working closely with iSentia Brandtology technical team
- Help in building Brandtology office in the MENA region and expand its services
- Develop quantitative and qualitative analysis to generate marketing insights in a timely manner and ensure the quality of deliverables
- Get involved in pre-sales and post-sales support activities
- Understand and analyze the issues and trends on the internet particularly in Arabic social media
Social Media Research Analyst
iSentia Brandtology
12.2011 - 11.2015
Innovation Research Assistant for TEMPUS's projects
European Commission
03.2009 - 03.2010
Education
MSc - Social Informatics and Interactive Technologies
UNIVERSITY OF YORK
01.2011
BSc - Information Systems, Faculty of Computers and Information (FCI)
CAIRO UNIVERSITY
01.2008
Skills
- Entrepreneurship
- Team Leadership
- Research
- 6 Sigma WB
- Mastering Data Analysis in Excel Data Literacy
- Social Media Intelligence
Certification
- 6 Sigma WB
- Mastering Data Analysis in Excel Data Literacy
- Social Media Monitoring Boolean Advanced
Languages
English
Arabic
Publications
- A chapter in 'AI in the Middle East for Growth and Business.'
- A Framework to Measure E- Participation Level of Government Social Media Accounts.
- A Framework for Using Data Analytics to Measure Trust in Government through the Social Capital Generated over Governmental Social Media Platforms.
- Crowd Analyzer State of Social Media reports.
Awards
- The Graduate Spokesman, 2014 Alumni Ceremony
- The winner of Dubai Lynx
- The winner of Communications Research & Measurement Company of the Year
Timeline
Research Assistant
The American University in Cairo
10.2023 - Current
Chief Operations Officer
Crowd Analyzer
03.2023 - Current
Head of Business Insights
Extend | The Ad Network
03.2021 - 10.2023
Teaching Assistant
The American University in Cairo
02.2020 - 08.2023
Head of Insights and Reporting
Crowd Analyzer
11.2015 - 02.2021
Social Media Marketing Instructor
AUC - School of Continuing Education
12.2013 - 07.2019
Social Media Research Analyst
iSentia Brandtology
12.2011 - 11.2015
Innovation Research Assistant for TEMPUS's projects
European Commission
03.2009 - 03.2010
BSc - Information Systems, Faculty of Computers and Information (FCI)
CAIRO UNIVERSITY
MSc - Social Informatics and Interactive Technologies
UNIVERSITY OF YORK
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