Mohamed Hussein
Marketing Specialist
Cairo,egypt
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 5 years of marketing experience to take on dynamic new role in a leading company.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Orthohouse
12.2021 - Current
- Expertise in promoting sports medicine (arthrex), dermatology (arthrex ACP), and arthroplasty products as part of the marketing team.
- Accountable for organizing and managing all internal and external events for the company and its clients, such as Sharm derma conference 2023, ICJR 2022 & 2023, Africa Health Conference 2022, 2023 and EGAA 2022 and 2023.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Administered and procured funding for new marketing programs.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Tracked trade show expenses to maintain budget.
- Designed and implemented advertising and public relations activities.
- Worked closely with in-house design team to develop visuals for content.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Created customized marketing materials to increase product awareness.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Established and managed relationships with external data providers and research vendors.
Marketing Specialist
Constructor Advertising Agency
06.2020 - 12.2021
- Specialized in Medical events, working closely with doctors and hospitals.
- Maximized advertising efforts by developing content for media relations and corporate communications.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Updated customer database and generated lists and counts for direct marketing projects.
- Tracked trade show expenses to maintain budget.
- Designed and implemented advertising and public relations activities.
- Worked closely with in-house design team to develop visuals for content.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Collaborated with cross-functional teams to develop and implement the business needs.
Digital Marketing Specialist
Marvel Advertising
06.2019 - 05.2020
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Managed search engine marketing budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Researched and analyzed industry trends to inform search marketing strategies.
- Created content strategies for digital media.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Education
Bachelor of Mass Communication - Marketing And Public Relations Department, Production Associate
Shorouk Academy
Cairo 07.2018
Skills
Good teamwork playerundefined
Personal Information
- Place of Birth: Cairo
- Date of Birth: 09/02/96
- Nationality: Egyptian
- Marital Status: Single
- Religion: Muslim
Military Status
Done
Timeline
Marketing Specialist
Orthohouse
12.2021 - Current
Marketing Specialist
Constructor Advertising Agency
06.2020 - 12.2021
Digital Marketing Specialist
Marvel Advertising
06.2019 - 05.2020
Bachelor of Mass Communication - Marketing And Public Relations Department, Production Associate
Shorouk Academy
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