Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Group Financial Planning & Analysis Manager
Geidea
Cairo
11.2022 - Current
Working closely with the leadership team to formulate the business's mid-to-long-term financial and strategic plans
Work with Business Unit heads to build their annual budgets and forecasts
Producing models to project long-term growth and determine the impacting business factors
Analyzing financial and operational results to understand company performance better
Utilizing BI tools to deliver meaningful insights into business performance
Communicating to senior management the reasons behind the product/department performance and results
Providing detailed analysis and commentary on cost centre results
Reviewing operations and recommending new productivity or cost-saving initiatives
Preparing business cases to support further investment, strategic and other business decisions Reviewing existing processes and procedures to develop recommendations for improvement efforts Evaluating previous budgets and expenditures to develop and implement future budgets Communicating results and recommendations to senior management for improvements that will lead to cost reduction, revenue generation and streamlining of operations Providing insights to senior management around financial modelling, forecasts and profitability Managing a team of Financial and Business Analysts Developing a profitability Analysis Model to reach profitability per Client /or product
Breakup of Variances or its main components (price, efficiency, and FX Impact) Setting up
Reporting Package for Executive Levels.
Defined clear targets and objectives and communicated to other team members.
Established team priorities, maintained schedules and monitored performance.
Developed detailed plans based on broad guidance and direction.
Successfully managed budgets and allocated resources to maximize productivity and profitability.
Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Financial Planning & Analysis Assistant Manager
Network International Africa Company
Cairo
02.2020 - 11.2020
Developing a profitability Analysis Model to reach profitability per Client /or product
The breakup of Variances or their main components (price, efficiency, and FX Impact) Setting up
Reporting Package for Executive Levels
Designing and developing Databases for revenue and expense details to meet the reporting criteria
Ensuring the need for Budgeting and forecasting to be involved in all business functions
Developing Dashboards for Main Finance Areas
Identifying and understanding business challenges; proposing and creating solutions
Partner directly with the finance team and central FP&A groups to collaborate on metrics, goals, and business reviews
Dive deeply into financial data and become a subject matter expert in providing additional insights
Create presentations that provide insightful analysis, identify required action items, and effectively frame decisions to be made
Identify and research variances to forecast, budget, and prior- year expenses
Develop and maintain effective relationships with business partners and cross-functional teams at all company levels.
Reviewed sales and gross profit report to assess company efficiency.
Successfully managed budgets and allocated resources to maximize productivity and profitability.
Senior AP Accountant
COCA COLA
Cairo
04.2014 - 07.2017
Senior Financial Analyst
Network International Africa
Cairo
07.2017 - 02.2017
Oracle Financial Consultant
CITE Company
Cairo
01.2014 - 04.2014
General Accountant
Trimar Forwarding Company
Cairo
01.2014 - 04.2014
Education
Accounting Bachelor Degree -
Ain Shams University
06.2007 - 2011.06
Skills
Business planning
undefined
Software
Excel
Oracle
SAP
Power BI
Certification
CMA
Accomplishments
Planning a complete set of financial statements for a 5-year plan. Completing the due diligence project.
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.