Mohamed Salah El-Dairy

• Act as a business partner with senior management team
• Lead the people process implementing in the processes target setting, participating with the board executive in creating business plans
• Creating & leading capable sales force who would be capable to archive sales targets to meet the strategic planning for the project
• Implementing annual sales & leasing plan for both Citystars offices areas 70,000 m2 (Star capital ) & 266 residential units ( Star living ) with a clear and achievable targets according to the region market capability
• Surveying and opening new markets through creating agents’ network who would be responsible for an annual quota to be achieved
• Reporting all markets positioning and affordability to the board executive endue to adopt all sales and marketing plans to serve and to achieve the company targets
• Developing new sales strategies to adopt any market situation
• Ensure that account managers achieve their monthly targets
• Follow a comprehensive reporting structure with daily sales reports and weekly updates as well as oversee quarterly reviews and appraisals
• Liaise with the operations department to ensure quality event execution and to control all project expenses, operating within the approved budget, as well as ensure the management of project cash flows
• Keep professional relationship with the tenants and retailers
• Conduct the required market research related to his assigned activity or region
• Assisting with the handing over of tenant premises in conjunction with the Facilities

Achievement:

• 100% of the offices area till Dec.2008
• 100% of the residential units from June 2005 till Dec.2008
• Increasing Regional awareness for the project
• Opening new project in Sharm El sheikh First phase in 2010

• Recruiting capable Sales force (Account executives) & Marketing team (promotion, media and advertising handlers) Setting targets and responsible for achievements
• Oversee promotional effort of GR Promotional team according to set Promotional Itinerary which is set according to seasonal requirements & DAA’s traffic
• Develop sponsorship/ strategic partnerships with relevant & interested companies in internationally (motor sport related) Responsible for RMC World Finals Jan.2004 For all marketing & Media activities, Sponsors, and event managing (Local & international) …etc
• PR
• & Marketing Communication

Achievement:

• Establishing new motor sport industry in Egypt and the Middle East
• Extreme business development for the company in an international scheme (after RMC 2004 world finals by FIA in the companies track at Sharm El-Shiekh)

• Lead the specification strategy towards specification-makers, investment companies, facility managers resulting in a preferred position for Somfy solutions
• Collect relevant market and end-user experience data to feed the central product development process Develop market penetration and market development strategies
• Generate a substantial annual increase in sales
• Develop the sales of integral Somfy
• Solutions resulting in a higher margin per project Guarantee an optimal PR output from high profile projects Identify opportunities for organizational improvement and support organizational knowledge sharing Annual business development plan Develop and implement a comprehensive investment and business development framework (including a written scope statement and a delivery plan among other)
• Carry out all the planning, scheduling and resource (people, services, equipment, material, etc.) budgeting activities work stream leaders to reach the milestones within the time limits and with the resources allocated
• Devise work plans, monitor progress and implementation of projects
• Conduct market research for new projects
• Insure the completion and timely delivery of assumption books
• Coordinate with various departments and with BDI investment team
• Prepare and follow up on business plan and feasibility studies
• Develop the project’s procurement strategy requirements and identify potential sources for procurement in coordination with relevant departments

Achievement:

• Increasing market share
• Strengthen confidence with regional office
• Raising revenues above targets with 160% Increasing market share from 15% up to 38% in 9 months
• Cost reduction with 33% in 9 months
• Increase scope of investment from regional office
• Become an active participant in the network of opinion leaders
• Assure project quality by evaluating the overall project performance on a regular basis to provide confidence that the project will satisfy the relevant quality standards.

• Lead the sales team (account managers) in the acquisition of new accounts and developing key accounts within the company to achieve maximum results
• Mentor, train and oversee client servicing and account management to ensure that account managers achieve their monthly targets
• Review sales strategies and attend meetings with the account managers to ensure that allotted market segments are effectively targeted
• Follow a comprehensive reporting structure with daily sales reports and weekly updates as well as oversee quarterly reviews and appraisals
• Analyze and source new opportunities for business and developing the market within the UAE and abroad
• Develop dealer network, sales strategy and implement it to achieve target sales
• Develop the retail business, Develop PR activities, Develop and grow fleet sales, and fleet business
• Make annual business Plan and Budget, Monitor, and implement it
• Recruit sales force and develop their skills and establish bonus scheme for sales force
• Implement Marketing Strategies, launch campaigns, Fairs, and exhibitions (Develop Advertising Campaign and Implement it
• Handling all Events for VW brand (Exhibitions, Outdoor events, Loyalty events, Dubai Events)
• Implement and follow CI and CD guidelines

Achievement:

• Developed 15% of the market share out of 13 competitors in less than 24 months Strengthen market confidence with Volkswagen
• Decreasing Volkswagen factory prices for Egypt due to volume raising
• Increasing support from supplier
• New projects in this field with VW such as Volkswagen Brazil Heavy Trucks Project
• (Negotiations with Germany, Market Study, Business Plan and Action Plan.)

• Looking after all aspects of the brand including sales, marketing, inventory, brand image and perception in the market
• Responsible for a brand team and their training and development

Achievement:

• Increasing sales figures up to 320% Much strength of confidence with AUDI supplier
• Decreasing AUDI factory prices for Egypt Increasing support from supplier

• Prepares sales / marketing plans and their implementation
• Develops new clientele for the Company and ensure continuity
• Maintain good working relationship with existing customers
• Supervise and support sales staff
• Manage and build sales team

Achievement

• Developing new process of a marketing department
• Market share increase and awareness

Controlling orders, Follow – up, Payments, Issuing & using bank L / Gs