Microsoft Office
Mohammed Alaa
Senior Marketing Specialist
Hadayek Al Ahram,Giza
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
2
2
Languages
4
4
years of post-secondary education
10
10
years of professional experience
Work History
Senior Marketing Specialist
Mona Hussein Design House
Sheikh Zayed, Giza
04.2020 - Current
- Completed and submitted monthly and yearly reports to support executive decision making.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Planned and executed marketing campaigns to target wider community.
- Planned and executed events and marketing programs, producing 85% of goal of qualified leads.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Launched marketing activities for new product lines and market penetration.
- Developed innovative marketing campaigns based on key objectives.
- Tracked and reported on marketing campaign responses.
- Overall responsibility for brand management and corporate identity.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30% over a year.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Optimized social media channels and web pages to improve SEO and usability.
- Plan, organize, edit and write content of each month’s newsletter by Mailchimp.
Marketing Specialist
Methods Designs
Dokki, Giza
08.2017 - 03.2020
- Manage and coordinate all marketing, advertising and promotional staff and activities.
- Monitor, review and report on all marketing activity and results.
- Create marketing presentations.
- Creation and publication of all marketing material in line with marketing plans.
- Supervision marketing materials production.
- Expand and develop social media platforms: Facebook, Instagram and LinkedIn (Monthly Plan, Daily Posts, Designs and Ads).
- Conduct keyword research and web statistics reporting.
- Recommend changes to website to improve SEO positions for targeted keywords.
- Design visuals, edit content and mange uploads to the website periodically.
- Overall responsibility for brand management and corporate identity.
Marketing Executive
Al Hayah TV
6th of October, Giza
06.2012 - 07.2017
- Supporting manager in marketing plans and strategies.
- Monitoring competitor’s activity (system based, research and social media).
- Preparing, reviewing and analyzing monthly reports.
- Plan and organize outdoor campaigns (design supervision, distribution, budget and post-installation).
Technical Support Agent
Xceed Call Center
Mohandessin, Giza
06.2011 - 05.2012
- Troubleshooting and resolving technical issues over phone.
- Communicate with customers, using web based tools.
- Supporting team leader and other colleagues.
Education
Bachelor of Commerce - Accounting And Business Management
Cairo University
Giza 08.2006 - 06.2010
Skills
Strong time management
undefinedSoftware
Video maker
Mailchimp
Photoshop
Illustrator
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Marketing Specialist
Mona Hussein Design House
04.2020 - Current
Marketing Specialist
Methods Designs
08.2017 - 03.2020
Marketing Executive
Al Hayah TV
06.2012 - 07.2017
Technical Support Agent
Xceed Call Center
06.2011 - 05.2012
Bachelor of Commerce - Accounting And Business Management
Cairo University
08.2006 - 06.2010
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