Summary
Work History
Education
Skills
Languages
Timeline
Generic

Mohammed Hadad

Cairo,Egypt

Summary

Experienced Marketing Communications and Media Manager, with a proven track record of 8 years in the industry. Driving the success of internationally renowned brands through strategic planning and execution of innovative brand strategies and impactful marketing campaigns. A dedicated professional with a history of delivering excellence, resilience and creativity in the face of adversity.

Work History

Brand Communication and Media Manager

MTN
2 2022 - Current
  • Spearheaded first Fintech operation launch in Sudan.
  • Increased social media following by an average of 30% across all platforms in one year.
  • Increased product adoption rates by an average of 35% in a 6 months span.
  • Project lead on signing three of Sudan's top influencers as brand ambassadors.
  • Project lead on MTN's global re-branding campaign for 2022.
  • Planned and managed resources and budget to support and deliver objectives.
  • Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.

Senior Accounts Executive

CTC Group
Khartoum , Sudan
1 2021 - 1 2022
  • Managed all CTC marketing teams requirement including LG, NewHolland, Moulinex, Case and Cummins.
  • Increased LG's brand visibility on social media by more 50% the previous averages.
  • Managed business department, preparing ageing accounts payable reports to ensure optimal planning of expenses and business budgets.
  • Project lead on two new LG product launches.

Brand Communication Specialist

MTN
5 2018 - 1 2021
  • Created a YouTube show that achieved more than 300k views.
  • Project lead on launching the very first mobile money service for MTN.
  • Launched Facebook flex international campaign with team Facebook.
  • Increased brand awareness and visibility by 30% in two years positioning MTN as second in the market place.

Brand Coordinator

DAL Group - DAL Engineer
Khartoum, Sudan
4 2016 - 5 2018


  • Created a new brand book and brand identity for DIAC.
  • Led marketing campaigns across regions to help position Tafe tractors as number one in sales in Sudan in 2016 and 2017.
  • Oversaw the creation of new arm of DAL Engineering company DIAC.
  • Spearheaded John Deere launch in Sudan.
  • Project lead on two new product launches for Caterpillar Sudan.



Education

Bachelor's degree - Business Administration

UMST

IGCSE -

Unity High School
Sudan

Skills

Leadership

Project Management

Communication

Media Relations and Planning

Creativity and Problem-Solving

Content Development

Digital Marketing

Time Management

Multitasking

Quick Learner

Team Collaboration

Pressure Handling

Microsoft Office

  • Market research expertise
  • Customer demographics understanding
  • Campaign development experience


Languages

Arabic
Native language
English
Proficient
C2

Timeline

Brand Communication and Media Manager

MTN
2 2022 - Current

Senior Accounts Executive

CTC Group
1 2021 - 1 2022

Brand Communication Specialist

MTN
5 2018 - 1 2021

Brand Coordinator

DAL Group - DAL Engineer
4 2016 - 5 2018

Bachelor's degree - Business Administration

UMST

IGCSE -

Unity High School

Similar Profiles

  • Francois Du Preez

    Francois Du PreezFrancois Du Preez

    Store Supervisor at MTNStore Supervisor at MTN

    View Profile
  • Siyasanga Dekeda

    Siyasanga DekedaSiyasanga Dekeda

    Area Manager at MTNArea Manager at MTN

    View Profile
  • Andres Solorzano

    Andres SolorzanoAndres Solorzano

    Sales Representative Team Leader at MTNSales Representative Team Leader at MTN

    View Profile
Mohammed Hadad