Mohammed Hasanin Adly
Seo Specialist
Eastern Province
Summary
Functional SEO and PPC ad expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over [7] years of experience driving organic site traffic across multiple client verticals
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
Work History
SEO Specialist
PRO YARD
Eastern Province
01.2017 - 03.2023
- Analyzed SEO outreach goals and presented findings to marketing director.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Designed paid client ads for use on diverse social media platforms.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created content strategies for digital media.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Managed search engine marketing budgets and tracked campaign performance.
- Helped clients develop website portals and social media pages to promote businesses.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Researched and analyzed industry trends to inform search marketing strategies.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Devised effective link-building campaigns to increase website authority and visibility.
- Created customized marketing materials to increase product awareness.
Education
No Degree - Engineering And Marketing
Helwan
Eastern Province 04.2001 -
Skills
Keyword optimization
[Software] expertise
Ad development
Redirect monitoring
Strategic planning
SEM trend knowledge
Cultural Awareness
Organization and Time Management
Training and Development
Google Workspace
Multitasking Abilities
Teamwork and Collaboration
Clerical Support
Flexible and Adaptable
Interpersonal Communication
PPE Compliance
Attention to Detail
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
SEO Specialist
PRO YARD
01.2017 - 03.2023
No Degree - Engineering And Marketing
Helwan
04.2001 -