Mohammed Metwally
Senior Creative Copywriter & Content Writer
Cairo
Summary
I am a Senior Copywriter with multiple years of experience in ATL & BTL Advertising and Marketing agencies. Skilled in producing exceptional and creative types of content, including articles, internet content, advertisements and commercials.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Creative Digital Copywriter
Tarek Nour Advertising
Cairo
12.2021 - Current
- Interpret creative briefs to develop concepts for execution.
- Fledge creative concepts into different executions on various digital platforms accordingly.
- Collaborate with a team of account managers and creative staff, from concept development to delivery of final product.
- Research, understand and discover brand's needs, target audiences and different platforms' tactics.
- Generate different digital content across different digital platforms (Articles, videos, blogs, scripts, photos, etc.)
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
Part-time Senior Content Writer
Sehhy
Cairo
01.2022 - 01.2023
- Produce well-researched content for publication online and in print.
- Organize writing schedules to complete drafts of content or finished projects within deadlines.
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
Part-time Senior Content Writer
M-Cube Advertising
Cairo
01.2021 - 01.2022
- Write clear marketing copy to promote clients' products/services.
- Proofread, edit and write blog/articles.
- Prepare well structured content strategy.
- Monthly social media content calendars.
- Generate monthly reports.
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
Digital Content Team Leader
Unlimited Solutions
Cairo
11.2020 - 11.2021
- Gained strong leadership skills by managing projects from start to finish.
- Worked well in a team setting, providing support and guidance.
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
- Managing the Content creation team and assisting them executing different forms of content across multiple mediums.
- Executing monthly Digital performance reports for different brands.
- Work with editorial and design team to develop creative concepts.
Part-time Senior Copywriter
Megman Studio
Cairo
01.2020 - 11.2020
- Created high-impact messaging for marketing media, contributing to digital platforms' development.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- generating monthly content calendars to meet business and digital objectives.
- Collaborating with art team in the creative process to ensure best content and tactics per platform
Content Writer
INETWORK Middle East
Cairo
01.2019 - 12.2019
- Handling several accounts and responsible for the Creative Content Creation.
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
- Create monthly content calendars across different digital platforms.
- Creating monthly reports.
Creative Copywriter
Spinzomedia LLC.
Cairo
01.2017 - 01.2018
- Customized brand message to reach and capture target audience interest and drive engagement.
- Creating monthly strategies and online content plans.
- Gather key business and user insights and apply strategic planning to create long-term vision for the content generated.
- Researching industry-related topics.
- Handling different content formats' execution for several accounts on different social media platforms.
- Establishing Creative Content for campaigns.
Copywriter
The Creative Zone
Cairo
01.2016 - 12.2016
- Research and write long-form content on various relevant topics.
- Publish content on various platforms and analyze traffic performance.
- Research and evaluate competitor marketing with a focus on content.
- Prepare reports on project performance.
- Monthly content plans to suit different digital mediums.
- Generating different content formats.
Creative Copywriter
361 Advertising
Cairo
01.2015 - 12.2015
- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs.
- Build and manage an editorial calendar to ensure standards.
- Measure impact and perform analysis to improve KPIs.
- Contribute to the localization of process and content to ensure consistency across regions.
- Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
Freelance Copywriter
Freelance
Cairo
01.2014 - 12.2014
- Conduct high-quality research and interviews.
- Project management and scoping skills to understand and meet the client’s requirements and manage multiple assignments at once.
- Research and analytical skills to identify key messages and angles for articles.
- Creativity and the ability to come up with fresh and interesting ideas for content.
- Strong communication and interpersonal skills to liaise with clients, stakeholders, and creative teams effectively.
Education
High School Diploma -
Horus Language School
Cairo, Egypt 09.2006 - 06.2009
Bachelor Degree of Marketing And Management -
Future University in Egypt, FUE
Cairo. Egypt 01.2010 - 07.2014
Skills
Creative Copywriting
Script writing
Campaign planning & execution
Content Creation
Team Management
Content Strategy
Bilingual Writing (AR & EN)
Creative problem-solving
Critical and creative thinking
Optimizing digital assets
About me
My experience has gained me an extensive and vast knowledge in the creative field’s different sectors, as well as benefiting me with wide exposure to different industries, which helped me enhance my skills. My objective is to seek, maintain full-time position that offers professional challenges utilizing interpersonal skills and to invest my passion towards the creative process, Advertising and writing in a multi-national Advertising agency that would assist me in developing my skills and career path.
Timeline
Part-time Senior Content Writer
Sehhy
01.2022 - 01.2023
Senior Creative Digital Copywriter
Tarek Nour Advertising
12.2021 - Current
Part-time Senior Content Writer
M-Cube Advertising
01.2021 - 01.2022
Digital Content Team Leader
Unlimited Solutions
11.2020 - 11.2021
Part-time Senior Copywriter
Megman Studio
01.2020 - 11.2020
Content Writer
INETWORK Middle East
01.2019 - 12.2019
Creative Copywriter
Spinzomedia LLC.
01.2017 - 01.2018
Copywriter
The Creative Zone
01.2016 - 12.2016
Creative Copywriter
361 Advertising
01.2015 - 12.2015
Freelance Copywriter
Freelance
01.2014 - 12.2014
Bachelor Degree of Marketing And Management -
Future University in Egypt, FUE
01.2010 - 07.2014
High School Diploma -
Horus Language School
09.2006 - 06.2009