Mohamed Hamdi
Head Of Content
Sheikh Zayed
Summary
With over 5 years of experience as a Content Marketing Manager
I excel in developing and implementing comprehensive content strategies that enhance brand visibility and foster customer engagement. My expertise includes creating compelling, SEO-optimized content, managing cross-functional teams, and utilizing data-driven insights to drive marketing success. I have a strong background in various industries, allowing me to effectively tailor content to diverse audiences and achieve business goals.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Content Marketing Manager
TOWNTEAM
7 2023 - Current
- Lead a team of copywriters, digital designers, videographers, and photographers
- Create creative content across all brand platforms
- Building a strong social media presence
- Developing offline activations and creative campaigns with the marketing and commercial directors
- Strategize, plan, and execute influencer marketing campaigns to amplify brand reach and engagement
- Work closely with influencers to create compelling content that resonates with our brand and showcases products effectively
- Stay abreast of industry trends, emerging influencers, and digital marketing innovations to keep our campaigns fresh and effective
- Creating and highlighting all competitor’s analyses and presenting them to superiors
- Enhanced brand visibility by implementing strategic content marketing campaigns across multiple platforms.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Monitored social media channels for customer feedback and inquiries, allowing the company to respond promptly and maintain a positive image online.
Digital Content Manager
JUMPPEAK
01.2023 - 07.2023
- Build Content Strategies, starting from in-depth competitor analysis, moving through developing buyer personas, and applying tactics and techniques to achieve the results needed from the content project
- Fully responsible for Choosing new topics and writing a clear, compelling copy that meets client requirements
- Improved user engagement with interactive digital content, including videos, infographics, and quizzes.
- Proofreading all the content files produced from the agency side
- Conducted keyword research to inform targeted SEO-driven content creation efforts.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Consistently met tight deadlines while maintaining high-quality standards for all published materials.
- Lead and manage content management team, process, outwork and assign tasks
- Responsible for promoting the brand image of the agency aligned with its business vision
- Crafting different kinds of content (Website content, social media posts, Video scripts
- Working with SAUDI clients and getting in-depth with their market insights and culture.
Social media manager
AKQA
08.2021 - 12.2022
- Develop and write copies for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers, producers and other digital team members
- Build and execute social media strategies through competitive research, platform determination, objectives and audience identification
- Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
- Collaborate with the creative team, in brainstorming, propose creative ideas for fresh, modern and appealing content, campaigns and competitions for brands and projects
- Assist with business pitches to win new clients or projects
- Lead, manage, recruit & develop a team of Content writers and Moderators, helping them to achieve their full potential and maintain high standards and quality of work
- Designed and implemented social media strategies to align with business goals.
Digital Content Lead
Fifth Dimension(5D) digital Agency
09.2015 - 07.2021
- Manage the day-to-day handling of all social media channels, adapting content to suit different channels
- Getting involved with the creative team, helping with creative directions and copies
- Led brainstorming sessions to generate fresh ideas for content topics, driving audience engagement and increasing shareability.
- Collaborated with the design team on multimedia projects, enhancing the user experience through cohesive visual storytelling.
- Monitor social media groups, trends, tools and applications and recommend next steps
- Develop and manage new competitions and campaigns for different brands
- Develop creative and engaging social media content strategies
- Lead, manage, recruit & develop a team of Content writers, helping them to achieve their full potential and maintain high standards and quality of work.
Senior Social Media Specialist
Nahdet Misr Publishing Group
06.2015 - 09.2015
- Develop and maintain social media profiles on Twitter, Facebook, and Instagram
- Coordinating the marketing calendar with online activities
- Establish an effective presence on social media sites
- Create daily content for multiple social media platforms
- Design artwork for the content posts
- Create Facebook Ads campaigns and monitor the results
- Engagement with customers and reply to all inquiries and requests through social media profiles.
Senior Web & Digital Media Content Editor
Rayashop.com
02.2012 - 06.2015
- Create and develop content descriptions for all products on website
- Sourcing images and design artwork
- Ensure information about products is correctly
- Liaising with clients or internal departments
- Making sure site content is kept up to date
- Generate, edit, publish and share daily content (original text& images) that builds meaningful
- Identify the least expensive but most powerful and profitable keywords for client sites
- Improve a company's organic search results
- Ensure websites are filled with optimal keywords
- Engagement with customers and reply to all inquiries and requests
- Create daily content for multiple social media platforms
- Coordinating the marketing calendar with online activities
- Collaborate with other departments (maintenance, sales etc.) to manage reputation, identify key players and coordinate actions.
Insurance Consultant
MetLife Alico
01.2011 - 01.2012
- Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients
- Customize insurance programs to suit individual customers, often covering a variety of risks
- Interview prospective clients to obtain data about their financial resources and needs.
Education
Bachelor of management Sciences - Marketing & E-Commerce
Sadat Academy
Skills
Microsoft Office Apps
Copywriting
Content Creation
Social Media Management
Content Strategy
Adobe Photoshop
Multitasking Abilities
Personality
- Good researcher can dig deep to find valuable information and craft compelling stories
- Able to take an idea or concept and give it substance, direction and content
- Active problem solver.
- Organized and can manage multiple projects in fast-paced, deadline driven environment.
- Ready to learn more about digital strategies and adapt skills to keep pace with continually involving industry.
- Smart, Hardworking, Self-motivated., Confident and Good listener
- Have an Excellent Communication, negotiation and presentation skills
- Ability to learn new tasks.
- Flexible, able to work under pressure and in team work.
- Have good attention to detail
Personal Information
Date of Birth: November 23, 1989
LinkedIn: linkedin.com/in/mohamdi/
PROJECTS/COURSES
Content Marketing Diploma, Hubspot Academy, 2022
SEO & Social Media Diploma, ReachOut, 2015
E-marketing Diploma, E-marketing Egypt, 2013
Web-design Diploma, YAT learning centers, 2012
English (Advanced Conversation), American University in Cairo, 2010
Marketing Management, Youth leadership initiative, 2009
Timeline
Digital Content Manager
JUMPPEAK
01.2023 - 07.2023
Social media manager
AKQA
08.2021 - 12.2022
Digital Content Lead
Fifth Dimension(5D) digital Agency
09.2015 - 07.2021
Senior Social Media Specialist
Nahdet Misr Publishing Group
06.2015 - 09.2015
Senior Web & Digital Media Content Editor
Rayashop.com
02.2012 - 06.2015
Insurance Consultant
MetLife Alico
01.2011 - 01.2012
Content Marketing Manager
TOWNTEAM
7 2023 - Current
Bachelor of management Sciences - Marketing & E-Commerce
Sadat Academy