Summary
Overview
Work History
Education
Skills
Certification
Interests
Accomplishments
Software
Timeline
Generic
Mostafa AbdelSalam

Mostafa AbdelSalam

Brand Identity Specialist
Giza,Egypt

Summary

The best thing to learn is how to learn; self-education is addiction. I am always eager to develop myself. Loving to push my limits to learn more and more. I studied Marketing, Brand strategy, sales, and customer behavior.


My records in the branding field.
More than 15,000 hours (of studying-designing-teaching).
More than 1000 logo design.
More than 50 brand book.
More than 200 pages brand book.
More than 30,000 followers on TikTok.
More than 30 books in marketing, branding, and designing (reading).
Preparing my first book in branding (Writing).


Also, I can lead the creative process, starting from Naming strategy, Brand strategy, Customer journey, Identity development and all brand collaterals.

Overview

13
13
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
3
3
Languages

Work History

Brand Identity Designer

WrinkleBox
Giza
09.2017 - 01.2023
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Compiled product and customer data to generate informed profit projections.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Developed innovative marketing campaigns based on key objectives.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.

Senior Art Director

SPADE
12.2016 - 06.2017
  • Presented concepts, copy, and art during internal and client reviews.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
  • Exercised and demonstrated use and mastery of elements of design to meet goals.

Brand Manager

Mona Hussein Design House, MHDH
Giza
04.2014 - 03.2016
  • Developed a complete visual identity for the Mona Hussein Design House, Mona Hussein Design
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Developing in-house projects (Academy, Folio Magazine, Mahally, Balady Competition).
  • Promotional material development, web design and layout, Office portfolio, Newsletters, Photography, and social media post design.
  • Client handling and consultation, concept development, project planning, and budgeting, brand guideline development (design of artwork, logos, slogans, stationary, website layout, promotional material, and giveaways), social media analysis and ads development)
  • Starting with extensive target segment study, design briefing brand identity strategy, visual design options focus groups, typography, color and shape themes, interior design themes, web designs, and social media jamming
  • Monitored online advertising and social media campaigns to assess the success of different strategies.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

Graphic Designer

MHDH
08.2013 - 04.2014
  • Designed website layouts, templates and unique branded looks.
  • Developed creative design for print materials, banners and signs.
  • Put together videos for social media, advertising and informational purposes.
  • Designed creative digital displays used in online advertising for local businesses.
  • Applied creative expertise to present marketing concepts.
  • Created designs and collaborated with technical team to complete projects.
  • Developed display, marketing and packaging materials to support product branding strategies.

BTL Designer

Leap Advertising
02.2013 - 07.2013


  • Estimating the time required to complete the work and providing quotes for clients.
  • Developing design briefs by gathering information and data through research.
  • Thinking creatively to produce new ideas and concepts using innovation to redefine a design brief within the constraints of cost and time.
  • Presenting finalized ideas and concepts to clients or account managers.
  • Designing gondola and maquette.

Interaction and Digital Graphic Designer

Media&More
Cairo
12.2012 - 03.2013
  • Worked with clients to gather and define requirements, establish scopes and manage project milestones.
  • Completed in-depth product design tests using updated software tools.
  • Design social media posts for 3alkanaba, Dreem, Mienta, Nido, Nesquik, Nutrfit and Swiss choice.
  • Assisted team with various marketing projects that would engage new leads and potential customers.
  • Designing What Woman Want magazine
  • Create concept presentations for clients.


Photographer and Designer

Freelance
Giza
04.2010 - 04.2012
  • Wedding photography
  • Photographed high-quality images for various print and digital projects.
  • Digitally edited photos to enhance appearance.
  • Magazine photography
  • Food photography for Four seasons and Conrad restaurants
  • Event photography for Philip Morris, BAT and Lufthansa
  • Design and handmade craft
  • Product photographer
  • Design stationary and giveaways
  • Coordinate with print houses.

Graphic Designer

Coma advertising
Giza
07.2007 - 01.2009
  • Completed final touches for projects before rollout.
  • Researched trends and projected industry changes to capitalize on emerging opportunities.
  • Developed creative design for print materials, banners and signs.

Education

Bachelor's Degree - Graphic And Advertising Art

Art And Design Academy
01.2005 - 01.2010

Skills

Branding

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Certification

BBecome a Marketing Specialist

Interests

Drawing

Reading

Gaming

Creating online videos

Photography

Travling

Accomplishments

  • Supervised a team of eight staff members.
  • Creating a Brand book with more than 200 pages.
  • Designing more than 500 logo
  • Creating more than 50 Brand book
  • Finishing more than 100 book
  • Creating digital content about marketing and designing with more than 30k followers.

Software

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Timeline

Learning Personal Branding

12-2021

BBecome a Marketing Specialist

11-2021

Marketing Foundations: Competitive Market Analysis

10-2021

Fundamentals of digital marketing (Google)

06-2020

Project Management Simplified

03-2020

Brand Identity Designer

WrinkleBox
09.2017 - 01.2023

Senior Art Director

SPADE
12.2016 - 06.2017

Brand Manager

Mona Hussein Design House, MHDH
04.2014 - 03.2016

Graphic Designer

MHDH
08.2013 - 04.2014

BTL Designer

Leap Advertising
02.2013 - 07.2013

Interaction and Digital Graphic Designer

Media&More
12.2012 - 03.2013

Photographer and Designer

Freelance
04.2010 - 04.2012

Graphic Designer

Coma advertising
07.2007 - 01.2009

Bachelor's Degree - Graphic And Advertising Art

Art And Design Academy
01.2005 - 01.2010

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Mostafa AbdelSalamBrand Identity Specialist