Photoshop
Mostafa Adel Abdelgawad
Social Media Manager
Haram,Giza
Summary
I've more than 6 years in the social media/digital marketing field, worked at the agency side (3 years) & the client side (3 years) and worked with big clients and companies (Renault, Samir & Ali, Panda, Beta Egypt, 57357, and Alborg Labs,.etc.). Social Media Manager with over 3 years of successful experience. Recognized consistently for performance excellence and contributions to success in Multiple industries (Travel, E-commerce, Medical, F&B, FMCG). Strengths in Digital Planning and Social media media management backed by training & Learning from Different Institutes.
Overview
3
3
Certifications
5
5
years of post-secondary education
7
7
years of professional experience
2
2
Languages
Work History
Social Media Manager
Memphis Tours
Cairo
12.2018 - Current
- Planned and instituted social media marketing plan for all channels.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Developed ROI-driven online and social media strategies.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Revamped Memphis Tours website, increasing daily visitation from .5% to 3.4% of total visits per month.
- Increased Social Media Conversions to 70% using and and doubled revenue figures in same year with same budget.
- Analyzed and reported social media and online marketing campaign results.
- Managed team of 12 to generate original content for social median & Website Blog and moderate online community members.
- Used Sprout Social and mentions to track consumer engagement and draw conclusions about user data.
Ads Manager
Foxerz.com
Remote
12.2019 - Current
- Developed, managed and optimized comprehensive paid Ad campaigns Including Facebook, Instagram, Google, and Snapchat to cover Start-up cost after 3 Months.
- Understanding funnels and digital marketing strategies for all campaigns and following company's Process to achieve assigned targets and increase revenue by 100%.
- Increased visibility of brand and gain new customers using influencer marketing while keeping cost low.
- Audit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.
- Identify new opportunities to increase Company conversions regularly .
- Manage social performance reporting process, communicating results with Marketing Manager as needed and on daily, weekly or monthly basis.
Social Media Manager
Dubarter.com
New Cairo
08.2018 - 08.2019
- Developed strategies and tactics to increase qualified traffic to website by 65% with same budget in first month.
- Set specific objectives regarding Social traffic, Engagement, fans growth and ROI for all team.
- Perform research on current benchmark trends and audience preferences to increase Engagement rate.
- Generate, edit, publish and share engaging content daily (e.g. Original text, photos, videos and news)
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Managed YouTube channel to strengthen company reputation.
- Curated and segmented editorial content to increase engagement and channel growth.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Analyzed and reported social media and online marketing campaign results.
Senior Marketing Executive
CVIT UAE
Maadi
09.2017 - 07.2018
- Responsible for creating, implementing, and monitoring marketing Plans.
- Managing marketing department of Nasy Application.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Be in charge of marketing budget and allocate/invest funds wisely
- Responsible for reporting to board of directors.
- Responsible for day-to-day tasks include managing and coordinating marketing and creative, designing, sales staff.
- Approves, oversees, and creates creative development of promotional materials, website content, advertisements, and other marketing-related to CVIT.
- Interviews, hires, and trains marketing staff members and interns
Senior Social Media Executive
Niche Digital
Mokattam
01.2017 - 05.2017
- Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Increased customer engagement through social media.
- Drove brand awareness by developing social media marketing campaigns for client Alborg Labs.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Creating message needed to deliver through content and advising on concept based on client identity then reporting it to designer to start to design.
- Create editorial calendars and syndication schedules.
- Managing All Social media ad Campaigns for Company's clients
Social Media Specialist
New Step Media
Dokki
05.2015 - 10.2016
- Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
- Created social media content with consistent content and tone.
- Wrote social media content to increase engagement with customers.
- Increased customer engagement through social media.
- Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
- Tracked and analyzed social media and online marketing initiatives.
- Moderated all user-generated content in line with moderation policy for each community.
- Evaluated monthly performance statistics and used data to inform future strategies.
Education
BBA - Faculty of Commerce English Section
Cairo University
09.2012 - 06.2016
No Degree - Marketing & Sales
AUC
01.2018 - 01.2019
Skills
Social Media Management
Certification
Advanced Digital Marketing Nano Degree, Udacity
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Microsoft Office
Illustrator
Timeline
Advanced Google Analytics, Analytics Academy
12-2020
Advanced Digital Marketing Nano Degree, Udacity
06-2020
Ads Manager
Foxerz.com
12.2019 - Current
Social Media Manager
Memphis Tours
12.2018 - Current
Social Media Manager
Dubarter.com
08.2018 - 08.2019
No Degree - Marketing & Sales
AUC
01.2018 - 01.2019
Senior Marketing Executive
CVIT UAE
09.2017 - 07.2018
Senior Social Media Executive
Niche Digital
01.2017 - 05.2017
HubSpot, Social Media Marketing
01-2017
Social Media Specialist
New Step Media
05.2015 - 10.2016
BBA - Faculty of Commerce English Section
Cairo University
09.2012 - 06.2016
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