Summary
Overview
Work History
Education
Skills
Certification
Extracurricular Activities
Additional Information
Timeline
Generic
Mostafa Hassan Ramadan

Mostafa Hassan Ramadan

Brand Manager
Elsheikh Zayed

Summary

Ambitious and proactive Brand Manager with 3+ years of experience in Brand Management, backed by more than 4 years' commercial and sales experience across leading FMCG companies. Proven track record in delivering innovation, profitable growth, and award‑winning 360° campaigns. Passionate about driving brand success through collaboration and data‑led decision making. Eager to contribute to organizational goals and lead high‑impact marketing projects.

Overview

13
13
years of professional experience
2018
2018
years of post-secondary education
11
11
Certifications

Work History

Brand Manager

Dabur Egypt LTD
09.2024 - Current
  • 360 Campaign Planning & Execution: Led a dynamic, multi-channel campaign for Miswak Oral Care, combining outdoor advertising, TV commercials, and influencer marketing to maximize visibility and engagement across different touchpoints.
  • Designed and executed a comprehensive strategy for the brand, ensuring seamless integration of TV, outdoor, and influencer-driven efforts that captured the attention of target consumers.
  • Miswak Toothpaste TV Copy: Led the creative development and execution of a TV commercial as part of the 360° campaign, driving brand visibility, and market differentiation.
  • Outdoor Advertising: Took charge of outdoor ad placements, selecting high-traffic areas and premium sites to maximize reach in key markets; collaborated with media partners to create striking, memorable billboards that reinforced brand image.
  • Influencer Collaboration: Managed partnerships with carefully selected influencers to share authentic content and testimonials; directed campaigns across social platforms, co-creating engaging content that boosted brand awareness.
  • Commercial Impact: Achieved 117% year-on-year sales growth and captured an incremental 7% market-share gain for Dabur Oral Care in Egypt.
  • Leading the revamp of the entire Dabur Oral Care portfolio to align with the new strategic direction focused on premiumization and modern brand positioning, including brand architecture unification, visual identity upgrade, and the development of new product innovations to capture untapped market gaps.

Regional Junior Brand Manager, Beauty Care (Egypt, GCC, North Africa)

IFFCO
10.2023 - 09.2024
  • Successfully launched Solar Detergent Powder in the African home-care market.
  • Managed all new product developments (NPDs) for Egypt and Malaysia, ensuring production met demand targets while achieving planned gross-margin objectives.
  • Led the end-to-end launch of two NPDs in Nigeria and Yemen, from concept development to post-launch evaluation.
  • Developed new artwork and key visuals for a revamped detergent powder relaunch.
  • Contributed to setting Savannah’s global brand strategy and supported TV airing, collaborating with creative and production agencies to elevate awareness.
  • Spearheaded the development of new, profitable liquid formulas with R&D, coordinating Dishwash and Multipurpose launches in Egypt.
  • Championed e-commerce initiatives for Beauty Care in Egypt and Saudi Arabia.
  • Managed international markets with a focus on profitability, delivering horizontal and vertical growth.

HN Manager

DANONE
11.2022 - 09.2023
  • Aptamil Medical Marketing Committee Coordinator responsible for coordinating all initiatives and all projects from the ideation phase to execution.
  • Achieve growth and hit sales targets by successfully managing 5 sales team members.
  • Responsible for one of the highest regional contributions, with a high influence, and achieved a market share of 5.7%, the highest market share region in Egypt.
  • Design and implement a strategic business plan that expands the company's customer base and ensures its strong presence.
  • Own recruiting, objective setting, coaching, and performance monitoring of sales representatives.
  • Efficient spending aligns the budget for the highest efficiency activities, with a high impact on sales and awareness level.
  • Build and promote strong, long-lasting customer relationships by partnering with them, and understanding their needs.
  • Present sales, revenue, and expenses reports, and realistic forecasts to the management team.
  • Identify emerging markets and market shifts while being fully aware of new products and competition status.
  • Demonstrated leadership skills in managing projects from concept to completion.

Assistant Brand Manager

DANONE
09.2021 - 10.2022
  • Responsible for Egypt and Libya, supported the Senior Brand Manager on key initiatives, and strengthened cross-functional relationships, resulting in the successful launch of one new product.
  • Created and owned a monthly performance tracking dashboard of key brand and innovation performance, resulting in the identification of areas for improvement and optimization of marketing spend.
  • Launched four Equity brand campaigns on Danone core, including the Journey continuity campaign and the multi-channel engagement campaign, which resulted in an increase in market share and improved sales by 10%.
  • Profitability project with relaunch of low-tier brand for Danone core by working in P&L to reduce COGS and improve CO and profitability with savings of 108,000 euros.
  • Helped in briefing and executed a social media influencer campaign with creative and production social media agencies that raised awareness of Danone's core brands.
  • Revised and developed artworks for Danone's core brands in collaboration with agencies, and made sure they align with Danone's visual identity.
  • Attended focus groups and quantitative research with market research agencies to understand category drivers, identify gaps, and set action plans.
  • Manage and follow up on Brand Advertising and Promotion (A&P), with an eye toward maximizing gains and reducing costs.
  • Material support and training for the sales team, conferences, and launches.
  • Briefing, communicating, and coordinating with agencies on all marketing activities and launches.
  • Liaise with stakeholders to determine brand objectives and strategies.
  • Deep analysis for the Brand Health Tracker (BHT) and Healthcare Professionals Tracker (HCPT), and applying action plans for the company's brand.
  • Crafted new campaigns for stages 2 and 3, including new detailers, materials, and wall branding.

Product Specialist

Danone
09.2019 - 08.2022
  • Cultivated interpersonal skills by building positive relationships with healthcare professionals.
  • Participated in collaborative team projects, demonstrating adaptability and effective communication.
  • Arranged appointments with doctors, pharmacists, and hospital teams (scheduled and ad‑hoc).
  • Organised conferences and scientific events for medical staff.
  • Maintained positive working relationships with medical teams and administrative staff.
  • Managed budgets for catering, speakers, conferences, and hospitality.

Product Specialist

Hero MEA
01.2019 - 09.2019
  • Presented at sales meetings, using enthusiasm and product expertise to generate interest, and close sales.
  • Gathered and presented customer feedback to promote product improvements.
  • Build and maintain positive working relationships with medical staff, and support administrative staff.

Clinical Pharmacist

01.2014 - 12.2014
  • Dispensing the drugs for different departments of the hospital.
  • Patient counseling.

Sales Trainee

Sanofi Aventis Egypt
01.2013 - 05.2013
  • Arranging appointments with doctors, pharmacists, and hospital medical teams, which may include pre-arranged appointments or regular callings.
  • Building and maintaining positive working relationships with medical staff and supporting administrative staff.

Education

Bachelor - Pharmacy

German University in Cairo GUC
Cairo

Research assistant - pharmaceutical/Medicinal chemistry

Tubingen And Ulm University
07.2016 - 10.2016

Skills

  • Strategic brand positioning
  • Collaborative team member
  • Consistent performer
  • Dedicated professional
  • Strong communication skills
  • Strategic leadership
  • Project oversight
  • Insightful narrative analysis
  • Agility

Certification

How to make strategic thinking a habit

Extracurricular Activities

Member in HR committee in EPSF-GUC, 2014 Member in the organizing team of EPSF (Egyptian Pharmaceutical Students Federation) 19th Annual Congress in GUC., 2014

Additional Information

English — Fluent
Arabic — Native
German — Elementary

Timeline

Brand Manager

Dabur Egypt LTD
09.2024 - Current

Regional Junior Brand Manager, Beauty Care (Egypt, GCC, North Africa)

IFFCO
10.2023 - 09.2024

HN Manager

DANONE
11.2022 - 09.2023

Assistant Brand Manager

DANONE
09.2021 - 10.2022

Product Specialist

Danone
09.2019 - 08.2022

Product Specialist

Hero MEA
01.2019 - 09.2019

Research assistant - pharmaceutical/Medicinal chemistry

Tubingen And Ulm University
07.2016 - 10.2016

Clinical Pharmacist

01.2014 - 12.2014

Sales Trainee

Sanofi Aventis Egypt
01.2013 - 05.2013

Bachelor - Pharmacy

German University in Cairo GUC

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Mostafa Hassan RamadanBrand Manager