RTOS, OSEK, Autosar, Software Engineering, Testing and Validation, Embedded Linux
Mostafa Morad
Business Development Director
Giza,GZ
Summary
Results oriented & innovative executive with an impressive track record managing P&L, developing & leading business strategy and organization development capabilities.
Track record in establishing & turning around businesses in FMCG, Consumer Electronics, IT & Telecom industries.
History of success in developing robust marketing; direct & in-direct sales strategies that maximize profits and reduce cost.
Successful deliverer of profitable growth, diversified knowledge of Corporate & Consumer markets.
Strong leadership and communication skills; effective team builder.
Overview
9
9
years of post-secondary education
4
4
years of professional experience
Work History
Global Business Development Director
National Technology Group (NTG)
Dokki, Giza
07.2019 - Current
- Increased EFT POS, ATM and e-payment systems sales and brand exposure by developing new brands, roadmaps and optimizing target audience reach.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed optimal sales strategies to achieve commercial and technical goals for Egypt and Morocco markets.
- Orchestrated launch for three new EMV-PCI products to expand market share and generate revenue stream.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Managing the native POS application development.
- Supervised all marketing and planning activities.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed insights on marketing campaigns to assess performance against goals.
- Consulted with Technical and Finance departments to manage marketing initiatives promoting the digital transformation strategies.
- Built and strengthened strategic relationships with vendors, advertising agencies.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Conducted trials and tests of marketing channels such as paid acquisition, e-payment projects creation and POS system developing.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Provided research and development on the industry to showcase benefits and retain customers.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Generated 30% in sales through effective networking and marketing strategies to grow new business and increase productivity.
Sales Director, Business Development
Spectra Technologies Holding Company
Hong Kong , Hong Kong
10.2016 - 05.2019
- Developed the business and sales in the middle east.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Created reports and presentations detailing business development activities.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Advanced profit margins from 10% to 28% net of total sales.
- Performed research to uncover potential target areas, markets and industries.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Worked with existing customers to increase purchases of products and services.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Negotiated, prepared and signed contracts with clients.
- Drove team of 3 direct reports in new item distribution, merchandising and supply management.
- Executed strategic plans for growth, including advertising, sales promotions, pricing, costing and new acquisitions.
- Generated new business with marketing initiatives and strategic plans.
- Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
- Exceeded sales goals through effective time management and resource allocations.
- Initiated strategies to set-up businesses that shape and market on emerging industry and market needs.
- Consulted with product development teams to enhance products based on customer data.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Managed customer sales in various venues, including supermarkets, foodservice and warehouse clubs by managing mass merchandiser divisions.
- Reached out to potential customers via telephone, email and in-person inquiries.
Education
Bachelor of Science - Electronic Physics
Faculty of Science
Benha University 10.2004 - 10.2008
M.D. - Electrical, Electronics Engineering Technologies
Faculty of Science
Benha University 05.2013 - 05.2016
Ph.D. - Electrical, Electronics Engineering Technologies
Faculty of Science
Menofia University 08.2019 - Current
Skills
PeopleSoft
undefinedAccomplishments
- Resolved product issue through consumer testing.
- Collaborated with team of 5 engineers in the development of EgPay Project for e-payment & POS Systems.
- Developed SIgma-ATM project from scratch.
- Developed and executed Self-Kiosk system from scratch.
- Developed 5+ POS applications in e-payment field.
- Deployed the QR project of NBE.
- Developed and executed Khadamaty e-payment project.
- Supervised the POS development & ADVT & MTIP certifications in NBE.
- Install more than 54+ K POS in the ministry of supply project in Egypt.
- Developed and certified Spectra T300 & T1000 with HPS switch.
Software
ARM (stm32f103c8t6, Tiva-C), AVR(ATmega32), Arduino(Mega2560, UNO), Raspberry pi 3
C/C languages, Assembly for AVR
Timeline
Ph.D. - Electrical, Electronics Engineering Technologies
Faculty of Science
08.2019 - Current
Global Business Development Director
National Technology Group (NTG)
07.2019 - Current
Sales Director, Business Development
Spectra Technologies Holding Company
10.2016 - 05.2019
M.D. - Electrical, Electronics Engineering Technologies
Faculty of Science
05.2013 - 05.2016
Bachelor of Science - Electronic Physics
Faculty of Science
10.2004 - 10.2008
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