Mostafa Sadek
Offline Marketing / Customer Experience
New Cairo,C
Summary
Marketing professional with more than 8 years of experience, launching more than 30 projects , planning and executing more than 20 events between corporate and promotional events with a reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for a collaborative approach and achieving results through effective teamwork and adaptability. Skilled in offline marketing and customer experience improvement, and deep knowledge in digital marketing and strategic planning, focusing on meeting organizational goals.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Passenger Information Manager
RATP DEV Mobility Cairo
Cairo, Cairo Governorate
02.2024 - Current
- Enhance the offline passenger experience by improving the content and design of 10 signs during 2024.
- Installing more than 2000 signs to empower the people of determination inside the stations and the trains
- Inform the passengers with all updates needed to facilitate their journey using all useful tools.
- Presenting more than 20 improvements proposals and creative ideas periodically regarding the passenger journey during 2024
- Conduct 4 onsite and 1 focus group Market researches during 2024 to know more about the passenger's behavior and satisfaction.
- Completed more than 30 projects during 2024.
- Installing more than 4000 signs with more than 8 types of materials
- Improving the content of the Website
- Planning and Executing 5 events in 2024
Communications Production Lead
RATP DEV Mobility Cairo
Cairo, Cairo Governorate
12.2021 - 02.2024
- Completed 100 projects during 2022 and 2023.
- Install more than 5000 signs with 8 types of materials ( printed and produced).
- Execute10 events during 2023.
- Coordinating with more than 5 parties per project internally and externally.
- Plan and execute RATP presence in TransMEA exhibition 2023.
BTL Marketing Supervisor
INFINIX Mobile
Cairo, Cairo Governorate
01.2020 - 12.2021
- Managing more than 10 team members contains BTL Specialists, graphic designers and Roadshow Team.
- Increase INFINIX visibility in the market by 200% at the end of March 2021.
- Develop the work process system and reporting system.
- Set the BTL GTM plan for more than 6 new models launch.
- Create and execute more than 10 BTL promotion activities
- Boost the sales up to 30% by cooperating with the retail manager
- Tracking 6 of our main competitors marketing and promotions movements and the market trends and create market feedback report
- Present Weekly, Quarterly, and Annual reports
- Make 2 subway vinyl campaign and 1 outdoor landmark
- Create Visual Merchandising system.
- Retail shops evaluations method.
- BTL marketing reports format - weekly, monthly & Annually.
BTL Marketing Team Leader
INFINIX Mobile
01.2019 - 01.2020
- Create 1 new official store and rebranded 1 old store
- Managing team of 2 visual merchandisers and 2 BTL specialists
- Make 6 full branding shops
- Create Visual Merchandisers reporting system
- Supervised the installations of more than 20 branding head shop signs
BTL Marketing Specialist
INFINIX Mobile
Cairo, Cairo Governorate
01.2018 - 01.2019
- Install more than 35 branding head shop signs.
- Increase INFINIX branding visibility in big Cairo market by 120%
- Work on more than 5 projects at the same time.
- Managing more than 5 Vendors.
- Check the material of the branding and the market in general
- Making reports: weekly, monthly, quarterly
Graphic Designer
INFINIX Mobile
Cairo, Cairo Governorate
01.2017 - 01.2018
- Create 4 Key visuals for 4 new model phones
- Create more than 20 designs for the POSM.
- Making more than 2000 vinyl design for 500 retail shops in Egypt
- Making the design for more than 60 shop signs and events special materials
- Assure that the designs are matching the standards and guidelines
- Create the theme and designs for 4 events.
Education
Bachelor of Commerce - Accounting And Finance
Ain Shams University
Cairo, C 09.2007 - 07.2013
Skills
Certification
Strategic Marketing Certificate, SCE-American University in Cairo, 01/01/20
Accomplishments
- Planing and executing the passenger information signs for new 27 stations.
- Create and improve the content for more than 20 essential informational signs.
- Improving the website content.
- Managing and Executing more than 20 events.
- More than 3000 signs has been installed through 46 stations.
- 200% increase on brand visibility at the market during 2020-2022 by making more than 100 branding headshops and distribution of POSM for more than 2200 retail shops display.
- Up to 30% boost in sales for each offline promotional campaign.
- Set BTL GTM plan for more than 6 new models launch including POSM, Vinyl campaigns, life demos and mockups, display standard.
Timeline
Passenger Information Manager
RATP DEV Mobility Cairo
02.2024 - Current
Communications Production Lead
RATP DEV Mobility Cairo
12.2021 - 02.2024
BTL Marketing Supervisor
INFINIX Mobile
01.2020 - 12.2021
BTL Marketing Team Leader
INFINIX Mobile
01.2019 - 01.2020
BTL Marketing Specialist
INFINIX Mobile
01.2018 - 01.2019
Graphic Designer
INFINIX Mobile
01.2017 - 01.2018
Bachelor of Commerce - Accounting And Finance
Ain Shams University
09.2007 - 07.2013
Similar Profiles
Alexis SanchezAlexis Sanchez
Operations Supervisor at RATP DevOperations Supervisor at RATP Dev
Menesha McCoyMenesha McCoy
Operator at RATP DevOperator at RATP Dev
Althea SmithAlthea Smith
Bus Operator at RATP DevBus Operator at RATP Dev