Summary
Overview
Work History
Education
Skills
Contact
Certification
Timeline
OperationsManager
Motaz A. Mannaa

Motaz A. Mannaa

Product Marketing Manager

Summary

Accomplished Enterprise Marketing Product Manager with a diverse technical background, spearheading IoT solutions' development and marketing within Vodafone Business Unit. I drive enterprise growth in the digital era by orchestrating digital transformation strategies for Vodafone Business customers. My track record includes crafting and implementing product strategies, achieving vision and targets, and navigating complex business landscapes.

Overview

18
18
years of professional experience
2
2
Certifications
2
2
Languages

Work History

IoT Solutions' Product Marketing Manager

Vodafone Business
04.2021 - Current
  • Leading a high-performing team of 5 Product Owners, fostering their growth, aligning objectives with our strategy, and ensuring their overall well-being and development, resulting in enhanced team performance and career progression
  • Tripled the IoT portfolio revenues in 4 years
  • Spearheaded enhancements in the Fleet Management solution's proposition, resulting in a 5-10 mEGP revenue boost, New pricing scheme with annual 40% increase in fleet revenues
  • And currently orchestrating the introduction of new IoT Verticals' products, generating annual revenues of approximately 50 mEGP, overseeing end-to-end Go-to-Market (GTM) strategies and execution through Agile methodologies, contributing significantly to business expansion
  • Successfully redesigned the connectivity & fleet tariffs' pricing model, yielding an annual revenue increase of 60 mEGP ('20%), demonstrating a keen understanding of market dynamics and pricing strategies to drive financial growth
  • Managing the yearly (~450 mEGP) and Long-Range detailed segmented budget for IoT solutions
  • Owning the portfolio's P&L, and leading the forecasting, actualization, and closure processes, optimizing budgets across acquisitions, churn, base management, and tailored offers, ensuring financial efficiency and profitability


Business consultant (Freelance)

Self-employed
05.2019 - Current

*Co-founded a startup (pre-seed phase) for digitizing fleet services and operations, responsibilities included:

  • Hiring and managing an Agency for market research aligned with the addressable market and value proposition
  • Conducting market landscape and Voice of Customer analysis
  • Creation of comprehensive business model and Go-To-Market (GTM) strategy
  • Developing the full product's P&L and defining strategic objectives, tactics, and a launch MVP strategy
  • Crafting the scale-up roadmap and requirements
  • Oversight of Agency for brand creation (Name, Logo, brand identity, guidelines)
  • Designing and constructing comprehensive decks presented to investors, partners, and potential pipeline customers


*Successfully introduced a fashion brand on a SaaS-based online store, leading market research, segmentation, brand guidelines, positioning, business models, pricing, marketing strategies, SW house store customizations, Payment gateway integration, and managing digital marketing agency activities

Trainer, Assessor, and Judge (Freelance)

Self-employed
12.2016 - Current
  • Aspire Training Solutions – Contributed as “Start-ups Incubation Qualification Judge” in awarding startups during TIEC semi-finals and final phases in 2021
  • Aspire Training Solutions – Facilitated Entrepreneurship Training and coached 130 competing startups across Egypt for TIEC
  • ICareer – Conducted multiple training sessions on Presentation & Communication skills, Career Advising, Leadership Basics, Problem Solving, etc., for various universities and community platforms, impacting hundreds of students
  • Global Terminology Egypt – Delivered an Organizational Switch session (Talent development program) to section heads across different departments in ElSewedy Cables, Egypt

Assignment - AppHub Product Marketing Manager

Vodafone Business
06.2022 - 11.2022

Responsible for the AppHub (SMEs Marketplace for SaaS based global and local products)

  • Drove a remarkable 20% increase in product profitability by implementing cost-efficient measures and optimizing the product's business model

Assignment - Digital Payments' Marketing Manager

Vodafone Business
01.2021 - 12.2021
  • Strategically managed Enterprise customers' Digital Payment solutions utilizing the Vodafone Cash platform
  • Defined comprehensive channel strategies, established ambitious targets, and implemented robust reporting mechanisms for governance and commission structures

Connectivity Product Marketing Owner

Vodafone Business
09.2019 - 03.2021
  • Product Owner for Connectivity solutions and all the services on top (e.g., A/V/S-DSL, Wi-Fi, Security…etc.)
  • Delivered revenue enhancements and efficiencies through dedicated Agile squad, piloting the adoption of Agile (Scrum framework) in Enterprise solutions domain
  • Helped to close deals with around 10 mEGP yearly revenues
  • Managed the P&L and the yearly (~0.5 bn EGP) and long range detailed segmented budget for our products
  • Worked on enhancing Anti-DDoS product's (1.5 mEGP revenues) E2E performance and processes (CRM integration, E2E delivery monitoring, service fulfillment reporting, acceptance, and pricing) to have a clear roadmap to increase revenues by around 3 mEGP yearly revenues
  • Worked on GTM development of security products portfolio, forecasted incremental revenues of around 4 mEGP

Planning & Design Senior Tech. Lead, Core Networks

Vodafone Egypt
02.2017 - 08.2019
  • Successfully delivered the E2E design (from Infrastructure, IP BB and Application) of Ericsson's virtualized IMS E2E solution forecasted for 5 years, serving 11M VoLTE & 0.5M VoWiFi customers

Lead SDM, Service Management

Vodafone Egypt
02.2014 - 02.2017
  • Led the LTE launch readiness in Vodafone Egypt from operational model, processes, deployment, and service impact perspectives
  • Managed the design and execution of Annual “Voice resilience testing” plan, aiming to maintain the designed resilience per each node in the Voice service components
  • Defined the main Voice KQIs/KPIs based on the Telecom standards (e.g., 3GPP, GSMA, ETSI..
  • Etc.) and managed enabling the main KPIs 24/7 monitoring

Supervisor, OSS, Service Management

Vodafone Egypt
01.2013 - 01.2014
  • Managed to change the support model and process with one of our vendors' partners which led to enhanced SLA and technical knowledge for the team (6 Engineers)
  • Changed the “Centralized Backup System” provider, enhancing support and saving around 3 mEGP

Supervisor, Function Planning, Service Management

Vodafone Egypt
09.2012 - 01.2013
  • Owned department's vendors/suppliers/third parties' periodic performance evaluation
  • Department strategy alignment and awareness for the staff (234 employees) and issuing detailed weekly/monthly Department's KPIs reports to management
  • Managed the development of department's annual CapEx budget (around 150 mEGP – 22 m$), LRP and all submissions (CapEx and OpEx)

Engineer/Senior Engineer, Network Deployment

Vodafone Egypt
04.2007 - 08.2012
  • Configured and expanded Voice network capacity accommodating additional 6 million customers (25% increase), in less than a year
  • Delivered the “Numbering Plan Change” project to increase a digit in the subscribers' MSISDNs to accommodate additional 50 million subscribers (Double the base)
  • Participated in different technologies introduction and rollout (MSC in Pool, ATM, IP, AMR-WB…)

Education

Bachelor of Science - Electrical, Electronics And Communications Engineering

Arab Academy For Science And Technology
Cairo, Egypt
04.2001 - 05.2006

MBA - Marketing Management

Arab Academy For Science And Technology
Cairo, Egypt
04.2001 -

Skills

Contact

  • Phone, +971 58 811 9604, Business bay, Al Habtoor city, Amna tower, Dubai, UAE
  • Phone, +20 100 153 8181, AlMarasem Fifth Square, 5th settlement, New Cairo, EGYPT

Certification

ICAgile Certified Professional

Timeline

Assignment - AppHub Product Marketing Manager

Vodafone Business
06.2022 - 11.2022

ICAgile Certified Professional

02-2022

IoT Solutions' Product Marketing Manager

Vodafone Business
04.2021 - Current

Assignment - Digital Payments' Marketing Manager

Vodafone Business
01.2021 - 12.2021

Connectivity Product Marketing Owner

Vodafone Business
09.2019 - 03.2021

Business consultant (Freelance)

Self-employed
05.2019 - Current

Planning & Design Senior Tech. Lead, Core Networks

Vodafone Egypt
02.2017 - 08.2019

Trainer, Assessor, and Judge (Freelance)

Self-employed
12.2016 - Current

VCT - Vodafone Certified Trainer

07-2014

Lead SDM, Service Management

Vodafone Egypt
02.2014 - 02.2017

Supervisor, OSS, Service Management

Vodafone Egypt
01.2013 - 01.2014

Supervisor, Function Planning, Service Management

Vodafone Egypt
09.2012 - 01.2013

Engineer/Senior Engineer, Network Deployment

Vodafone Egypt
04.2007 - 08.2012

Bachelor of Science - Electrical, Electronics And Communications Engineering

Arab Academy For Science And Technology
04.2001 - 05.2006

MBA - Marketing Management

Arab Academy For Science And Technology
04.2001 -
Motaz A. MannaaProduct Marketing Manager