Moustafa Elhoufi

• Company Overview: IUTC listed public company at Nomu parallel market. Established 2012 to be one of its kind as a leader in the market of water, wastewater, and power throughout the Kingdom of Saudi Arabia and MENA region by supplying variety of products such as Ductile Iron, metallic, nun metallic products in forms of Pipes, Fittings, Valves, plus our strength in supply and smart metering solutions.

Company Overview: Seqa holding group is the parent company and major shareholder of Naqi water listed company and it is a diversified group which has several strategic business units SBU and subsidiaries, the core business are plastic, bottling water, beverage, automated filling and packaging lines, automated warehouse systems, real estate, hotels, global investments.

Duties and Responsibilities:

• Managing IPO project at the main market
• Managing making management agreement with IHG to operate 3 hotels in Riyadh with brands Indigo, VOCO and Holiday Inn.
• Managing processes of financing VOCO hotel project with tourism development fund TDF by 500 million SAR.
• Developed and drove business strategy through growth, acquisition and new business ventures, leading to maximize net profits and return to shareholders.
• Formulated detailed business plan and strategy to guide senior management team through complex financial business decisions.
• Managing merger and acquisition projects and business valuation in collaboration with PWC big4.
• Developing Corporate governance and Business transformation.
• Managing a portfolio of investments.
• Performing Restructuring and reorganization.
• Global and local fund raising and treasury management.
• Full implementation of SAP business one ERP.
• Established strong relationships with external stakeholders, including investors, analysts, and regulatory agencies to promote transparency and build trust in the organization''s financial management.
• Developed strategic financial plans to support company growth and achieve long-term objectives.
• Collaborated with executive leadership to establish budgetary guidelines and allocate resources efficiently across the organization.
• Enhanced profitability with cost reduction initiatives, such as renegotiation of supplier contracts and process improvements.
• Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
• Led budgeting process, collaborating with department heads to allocate resources strategically and ensure alignment with organizational goals.
• Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.
• Initiated strategy to drive company growth and increase market share and profitability.
• Evaluated investment opportunities diligently, contributing to informed decisions regarding potential projects and their expected returns.
• Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
• Advised Board of Directors on strategic financial matters, providing insightful recommendations backed by thorough analysis.
• Managed complex capital projects from inception through execution, ensuring timely completion within budget constraints and delivering expected returns on investment.

Company Overview: Madr is one of the top leading and most successful diversified investment and real estate holding companies. Madr.com.sa

Achievements:

• Managing private placement projects to increase capital.
• Contribute to establish various real state funds.
• Managing IPO project at Nomu market.
• Implementation of SAP Business one ERP.
• Contribute to new Acquisitions of a lot of real estate investments and prepare feasibility studies and valuation.
• Working with multinational advisory firms like night frank and JLL and colliers in preparing feasibility studies of various mega real estate projects.

• Managing and leading successful IPO projects in the main market including preparing readiness assessment and resolving gaps, financial and legal due diligence, risk factors, strategy, equity story, business overview, valuation, MDA report, prospectus drafting, managing roadshow and bookbuilding and listing processes.
• Developing corporate governance system and internal policies.
• Implementation of SAP Business one ERP.
• Performing business transformation and restructuring and reorganization.
• Successful new acquisitions with an added value of about 700 million SAR.
• Maximize the bottom line from 35 million in the year 2019 to 79 million at the end of 2020 and to 78 million at the end of 2021.
• Maximize the company value from 600 million to 1400 million.
• Conversion to IFRS.

• Company Overview: Saudi Plastic Factory holding Company "SPF" – Closed Joint Stock.
• Saudi Plastic Factory holding Company "SPF" – Closed Joint Stock.

• Company Overview: It is a diversified group which has various strategic business units SBU and subsidiaries in Real estate development (Malls, strip malls, residential and commercial projects, industrial cities, warehouses, funds, raw and developed lands), contracting, construction, Gas and Oil (SASCO and Zaiti Subsidiaries), manufacturing, FMCG, Retail, trading, travel and tourism, entertainment.

• Company Overview: (Hospitality , Hotels, Real Estate , fast moving consumer goods FMCG, Retail, catering , food & beverage service and restaurants).

• Company Overview: It is a diversified group which has various strategic business units SBU and subsidiaries Real estate, contracting, construction, maintenance and operation, Electronics and Air conditioning and home appliances, tourism and travel, trading, Retail and Wholesale.

• Company Overview: Industrial, tiles and block manufacturing, transportation, ready mix concrete , Retail and Wholesale.

• Company Overview: Medical, pharmaceutical and hospitals, fast moving consumer goods FMCG.

• Company Overview: Medical, pharmaceutical and hospitals, fast moving consumer goods FMCG.