Mowafy Ibrahim
Head Of E-commerce I Head Of Vendor/account Management I Brand Management
Giza
Summary
Seeking the position of Head of E-commerce, Head of Vendor/account management. where +10 years of retail and marketplace experience can be put to use to identify sales opportunities through sales activation, people management, relationship development, and networking to improve sales bottom line and increase company revenue.
Experience category-specific profitability goals are met CMMs are advocates for the merchant in category planning.
Overview
15
15
years of professional experience
2008
2008
years of post-secondary education
Work History
Devices Brand Manager
Etisal I&E
03.2025 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
Senior Vendor Manager - PC Category
Amazon EG
04.2024 - 02.2025
- Scaled PC business: Successfully increased market share and customer engagement within underperforming PC categories.
- Forged strategic partnerships: Cultivated strong relationships with leading PC brands, distributors, and aggregators to drive growth.
- Streamlined operations: Streamlined internal processes to accelerate growth and minimize bottlenecks.
- Launched innovative initiatives: Developed and executed new projects to ensure product availability and competitive pricing.
- Optimized supply chain: Implemented efficient replenishment strategies to minimize stockouts and maximize customer satisfaction.
- Negotiated lucrative deals: Secured exclusive deals and vendor-funded campaigns to enhance market presence.
- Monitored market performance: Analyzed market share and brand performance to identify opportunities for improvement.
Category Merchant Manager I CE
Souq.com - an Amazon Company
03.2018
- Responsible for developing and managing the Amazon Third Party Marketplace business.
- They interface with Legal, Finance, Business Development, Program Management, Marketing, Merchant Technologies, and other seller business management and support teams in order to create a high-quality experience for customers and sellers.
- They also interface with strategic accounts to grow the Marketplace business and drive better selection, quality, and operational performance.
- CMMs work with sellers to drive business growth and enhance customer experience.
- They own the business account management and prioritization of category and brand opportunities, maximizing growth and ensuring category-specific profitability goals are met.
- CMMs are advocates for the merchant in category planning.
Key Account Manager
Souq.com - an Amazon Company
01.2015 - 02.2018
- Responsible for managing the mobiles and tablets category through market place strategic accounts, maintaining a long term relationship with accounts and maximizing sales opportunities within them.
- Responsible for the development and achievement of sales through the direct sales channel.
- Work on growing the fulfillment rate for each account and the category overall as well.
- Focusing on growing and developing existing clients, together with generating new business.
- Write business plans for all current and opportunity tender business.
- Work closely with finance, logistics, content and marketing in order to enhance the selling experience on Souq.com.
- Communicate clearly the progress of monthly/quarterly initiatives to the top sellers.
- Forecast and track key account metrics.
Quality Control Supervisor
Souq.com - an Amazon Company
07.2013 - 12.2014
- Adequate processes and controls to remain competitive and give an excellent service in the short and long term.
- Reviews important processes in the customer service department and ensures that such processes are adequate.
Customer Service Supervisor
Souq.com - an Amazon Company
01.2012 - 06.2013
- Responsible for handling & answering CRM emails & ensures 24 hours response.
- Ensure that each customer receives outstanding customer service by providing a friendly environment, which includes greeting and acknowledging every customer, maintaining solid product knowledge and all other aspects of customer service.
- Facilitate training of new staff and coach team members in an effective way.
- Monitor all assignments to ensure data integrity.
- Plans, prepares, and devises work schedules, according to workloads.
- Issues instructions and assigns duties to the team.
- Trains, instructs and provides support to team members.
- Communicates with other departments and management to resolve problems and expedite work.
- Interprets and communicates work procedures and company policies to staff.
- Reviews and checks work of team such as reports.
E-commerce Expert
Souq.com - an Amazon Company
09.2011 - 12.2011
- Receiving incoming calls.
- Handle all customers inquiries/complaints.
Customer Service Manager
Health Insurance Organization
08.2010 - 08.2011
- Providing help and advice to customers using your organization's products or services; communicating courteously with customers by telephone, email, letter and face to face; investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants; handling customer complaints or any major incidents, such as a security issue or a customer being taken ill; issuing refunds or compensation to customers; keeping accurate records of discussions or correspondence with customers; analyzing statistics or other data to determine the level of customer service your organization is providing; producing written information for customers, often involving use of computer packages/software; writing reports analyzing the customer service that your organization provides; visiting customers to provide a one-to-one service; developing feedback or complaints procedures for customers to use; developing customer service procedures, policies and standards for your organization or department; meeting with other managers to discuss possible improvements to customer service; being involved in staff recruitment and appraisals; training staff to deliver a high standard of customer service; leading or supervising a team of customer service staff; learning about your organization's products or services and keeping up to date with changes; keeping ahead of developments in customer service by reading relevant journals, going to meetings and attending courses.
Education
Bachelor of Laws -
Helwan University
Skills
- Creative Thinking
- Decision Making
- Customer Service Excellence
- Communication Skills
- Time Management
- Leadership
- Sales
- Microsoft Office
- Analytical Skills
- Numbers Oriented
- Relationship Management
- Vendor Relationships
- Strategic Negotiation
- Vendor Evaluation
- Category Growth
Personal Information
Date of Birth: 04/07/86
Timeline
Devices Brand Manager
Etisal I&E
03.2025 - Current
Senior Vendor Manager - PC Category
Amazon EG
04.2024 - 02.2025
Category Merchant Manager I CE
Souq.com - an Amazon Company
03.2018
Key Account Manager
Souq.com - an Amazon Company
01.2015 - 02.2018
Quality Control Supervisor
Souq.com - an Amazon Company
07.2013 - 12.2014
Customer Service Supervisor
Souq.com - an Amazon Company
01.2012 - 06.2013
E-commerce Expert
Souq.com - an Amazon Company
09.2011 - 12.2011
Customer Service Manager
Health Insurance Organization
08.2010 - 08.2011
Bachelor of Laws -
Helwan University
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