Muhammad Zakzouk
Digital Marketing Expert
New Cairo ,Egypt
Summary
Digital Marketing Executive offering +10 year background planning, developing, managing and implementing digital marketing strategies in B2B/B2C Market. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring KPIs and preparing and managing digital marketing budgets. Certified in Google Ads, YouTube account management and Google Marketing services.
Overview
14
14
Certifications
9
9
years of post-secondary education
12
12
years of professional experience
Work History
Head of Digital Marketing
RMG
Riyadh, KSA
01.2020 - Current
- Governs all processes and procedures which deliver change to those platforms, minimizing incidents and operational risk while maintaining required agility to be first to market and execute long-term strategic goals.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, including SEO, content distribution, email marketing and trackbacks that led to +60% increase in traffic in 1st quarter.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Responsible for stability and availability of all of RMG's Digital platforms, (including management of partners and vendors), to ensure best digital experiences for established, new, and non- customers; both in commercial and support domains.
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Initiated testing for email marketing with MailChimp other email platforms.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content Using google search console.
- Planned and executed all web, SEO and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 230%.
- Maintained digital marketing staff job results by counseling and disciplining employees.
Digital Operations Manager
Freelance
New Cairo , Egypt
01.2016 - 01.2020
- Drove operational improvements which resulted in savings and improved profit margins.
- Developed and planned +20 e-commerce and digital platforms included (Marketing - SEO - Social Media ) teams.
- Strategy and executive planning for eCommerce Merchants in several e-commerce platforms, e.g.
- ( Amazon FBA- Merch by Amazon - Painful - Etsy Marketplace - Shopify - WooCommerce ).
- Analyzing and auditing overall performance regarding technical and profit tactics.
- Set up digital print for brands across social media and search engines, e.g., Pinterest, Facebook, Instagram, Medium, Youtube, Odnoklassniki, VK, Google my business, Google Merchant, Google Shopping ads.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Increased profit margins by [Number]% through maximizing new product introductions.
- Increased online sales/Subscriptions and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Drove marketing efforts by orchestrating engagement and web conversions advertising campaigns.
Operations Manager
Mati3 3aklak MCN
Riyadh , KSA
01.2014 - 01.2016
- Managing digital operations for YouTube MCN, Website and mobile app with overall +13 Million Subscribers and two Billion views,e.g.( Mati3 3aklak MCN).
- Analyzing MCN performance and optimize marketing channels strategies.
- Dealing with copyright and community guidelines issues based on YouTube & Facebook policies.
- Managing four teams (Research - Production - Marketing - Assets monetization ).
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Partner & Content Manager
Sprint Egypt
Mansoura, Egypt
01.2010 - 01.2012
- Managed content and editing team.
- Established local news platform Zajilnetwork and its social media account achieving +250% Growth in overall organic engagement rate
- Prepared well-structured drafts using digital publishing platforms.
- Edited and proofread written pieces before publication.
- Conducted keyword research and use SEO guidelines to optimize content.
- Optimized web traffic sources.
- Directed content of website by gathering information and integrating data from other departments, including research and creatives departments.
- Managed content distribution to online channels and social media platforms.
- Led team of 4 copywriters and content writers to oversee results of job performance.
- Edited and sourced images and videos using Adobe Photoshop, Illustrator and Adobe after effects.
- Utilized analytics and site metrics to determine areas of improvement.
- Wrote content and uploaded it to Zajilnetworks content management system.
- Posted daily on 4 social media sites.
Youtuber and Blogger
Freelance
Mansoura, Egypt
03.2008 - 09.2010
- Established 50K Subscribers YouTube Channel and its own blog i.g ( Robabikia TV)
- Reviewing and creating blogs and video reports about action sports in weekly basis
- Applied current editing and photography tools to tell great stories.
- Utilized WordPress to upload content, images and pages.
- Posted daily on 3 social media sites.
Education
B.E - Mechanical Power Engineering
Mansoura University
Mansoura 09.2004 - 01.2010
Organizational Leadership Certificate - Organizational Leadership
Northwestern University
Evanston, Illinois 01.2018 - Current
Skills
Strategic Planning
Campaign management
Project Management
Data management
Brand Development
Marketing And Advertising
Staff Management
Certification
Google Ads Search Certification
Timeline
Head of Digital Marketing
RMG
01.2020 - Current
Organizational Leadership Certificate - Organizational Leadership
Northwestern University
01.2018 - Current
Digital Operations Manager
Freelance
01.2016 - 01.2020
Operations Manager
Mati3 3aklak MCN
01.2014 - 01.2016
Partner & Content Manager
Sprint Egypt
01.2010 - 01.2012
Youtuber and Blogger
Freelance
03.2008 - 09.2010
B.E - Mechanical Power Engineering
Mansoura University
09.2004 - 01.2010