Summary
Overview
Work History
Education
Skills
Websites
More
Timeline
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Mustafa Buhayri

Mustafa Buhayri

Area Sales Manager
Khobar, Saudi Arabia

Summary

Experienced Area Sales Manager with two decades in FMCG and Lubricants, adept in B2C sales and retail strategy. Strong background in sales forecasting and team leadership, with a history of surpassing sales goals and expanding market presence. Known for cultivating high-performing teams and fostering a collaborative environment. Prioritizes client understanding to develop effective sales strategies that drive results.

Overview

21
21
years of professional experience
1
1
Language

Work History

Area Sales Manager

Al Khorayef Lubricants Company (Castrol)
12.2017 - Current
  • 2024 promoted as ASM for Eastern region for B2C channel giving a hand to support area to be on track with the future expectations to all direct business using all gained experiences and efforts to lead the area to the top of all regions.
  • 2020 takes the lead for Jeddah area with huge responsibilities achieving growth required considering all existing and unexpected challenges in the area during pandemic and demolished districts in Jeddah.
  • 2017 Establish Al Madinah region and remote areas hiring sales team and evaluate current representatives, Take the additional responsibilities to complete structure and finalize new warehouse for Medina area
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

Modern Trade Sales Supervisor

Abbar Trading Company (ABBAR)
01.2011 - 11.2017
  • Started in Hafar Al Batin and moved to Al Ahsa managing sales teams in all channels in the two branches.
  • Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
  • Improved sales team's product knowledge with regular training sessions, enhancing their ability to meet customer needs.

Sales Representative

Ismail Abu Dawood Trading Company (IATCO)
04.2005 - 12.2010
  • Gained a huge experience in all channels that’s made me most wanted from other employers.
  • Identified and tapped into new markets, significantly expanding customer base.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.

Education

Bachelor of Arts - Geography

Mansoura University
Al Mansurah, DK
01.1999

Skills

  • Strategic management

  • Sales expertise

  • Communication skills

  • Leadership abilities

Websites

More

Arabic mother tongue and fluent in English & Perfect in all Microsoft Office programs.

Timeline

Area Sales Manager

Al Khorayef Lubricants Company (Castrol)
12.2017 - Current

Modern Trade Sales Supervisor

Abbar Trading Company (ABBAR)
01.2011 - 11.2017

Sales Representative

Ismail Abu Dawood Trading Company (IATCO)
04.2005 - 12.2010

Bachelor of Arts - Geography

Mansoura University

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Mustafa BuhayriArea Sales Manager