Mustafa Ehab
Digital Marketing Manager
Maadi,Cairo
Summary
Experienced Digital Marketing Manager with years of experience in offering comprehensive digital marketing solutions to medium and large corporations in different industries, highly skilled in social media marketing. A strategic thinker with an excellent ability of multitasking. Leading and supervising a team of junior & senior marketing executives to improve and exceed the digital marketing goals of the company.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Digital Marketing Manager
Marakez Development
Cairo
02.2021 - Current
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Monitor digital spend across all campaigns and adapt programs based on value, cost and client engagement.
- Design, build and maintain social media presence measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop segmentation recommendations based on an understanding of goals, target audiences, and various channel targeting capabilities
- Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Manage social media accounts for numerous clients, generating interest for existing and upcoming product or service releases.
- Evaluate monthly performance statistics and used data to inform future strategies.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Spearhead client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Collaborate with clients and other partners
Digital Marketing Manager - Remote
Trolley Application
Cairo
08.2021 - Current
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Monitor digital spend across all campaigns and adapt programs based on value, cost and client engagement.
- Design, build and maintain social media presence measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop segmentation recommendations based on an understanding of goals, target audiences, and various channel targeting capabilities
- Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Manage social media accounts for numerous clients, generating interest for existing and upcoming product or service releases.
- Evaluate monthly performance statistics and used data to inform future strategies.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Spearhead client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Collaborate with clients and other partners
Senior Digital Marketing Specialist
People Of The Internet
Cairo
10.2017 - 02.2021
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
- Create social media platform plans based on marketing strategy.
- Develop, implement, and manage multiple social media platforms.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats )and Executing campaigns across a variety of platforms, including Instagram, Google, and Youtube.
- Creative social media platform content regarding marketing plan.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Set specific objectives and report on ROI.
- Monitor SEO and web traffic metrics.
- Perform research on current benchmark trends and audience preferences.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Evaluating competitor’s Digital Marketing strategies
Agency Producer
People Of The Internet
Cairo
03.2020 - 02.2021
- Researched coverage and premium options to supply clients with best coverage available.
- Managed and developed numerous agents by providing comprehensive training and coaching.
- Controlled agency's budget and expenses by determining available capital, estimating expenditures and anticipated revenues.
- Listened to customer complaints and concerns to diffuse issues by correcting errors and making adjustments.
- Structured internal role-playing exercises to improve agents' sales effectiveness, overcome client objections and enhance client renewal rates.
- Developed new and innovative marketing strategies to boost agency's profitability and penetrate new markets.
Shift Manager/ Supervisor
Elves Application
Cairo, Cairo
08.2016 - 09.2017
- Set up travel arrangements, itineraries, airline reservations, shuttle service and hotel accommodations Versatile professional with excellent organizational skills
- Capable of managing multiple tasks simultaneously and meeting tight timelines
- Managed, trained and supervised a team of 20 members
- Top level communication, writing and research skills Handled customer problems, inquiries and complaint Develop relationships with vendors, suppliers and producers
- Leads by example and established professional work environment based on respect
- Evaluated performance, adjusted strategies and maintained agile, sustainable operations.
- Recruited and interviewed candidates for management to evaluate readiness and fit for position.
- Worked closely with team members to schedule breaks and shifts to meet state regulations.
- Cooperated with coworkers to improve customer experience and manage storefront.
Education
Display & Video 360 Certification -
Google
06.2018 - 07.2018
Bachelor Degree of Management - Marketing and Finance
German University in Cairo
09.2014 - 06.2018
Search Ads 360 Certification Exam -
Google
06.2018 - 07.2018
IGCSE
Sakkara International School
09.2011 - 05.2014
Skills
Digital marketing
Marketing media
Online marketing strategies
SEM strategy development
Social media activities
Social media expert
Strategic planning
Marketing strategy
Budgeting and Allocation
Campaign management
Google AdWords
YouTube
Online marketing
Remote Management
Target audience analysis
Timeline
Digital Marketing Manager - Remote
Trolley Application
08.2021 - Current
Digital Marketing Manager
Marakez Development
02.2021 - Current
Agency Producer
People Of The Internet
03.2020 - 02.2021
Display & Video 360 Certification -
Google
06.2018 - 07.2018
Search Ads 360 Certification Exam -
Google
06.2018 - 07.2018
Senior Digital Marketing Specialist
People Of The Internet
10.2017 - 02.2021
Shift Manager/ Supervisor
Elves Application
08.2016 - 09.2017
Bachelor Degree of Management - Marketing and Finance
German University in Cairo
09.2014 - 06.2018
IGCSE
Sakkara International School
09.2011 - 05.2014