Mustafa Mashaly

• Interact and collaborate with global teams.
• Lead all aspects of product strategy that sets us up for success.
• Communicate product priorities and build consensus.
• Assume leadership responsibilities as an accountable owner who is committed to the outcome regardless of the role or organizational boundaries.
• Work with multiple teams (such as engineering, design, program management, documentation, QE, outbound product management and others) to guide projects through development and bring high-quality products to life.
• Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction.
• Communicate complex problems into easily understood requirements and provide solutions.
• Develop multi-mode communications that convey a clear understanding of the needs of different audiences.
• Lead the promotion of efforts across different groups of team members, along with the ability to influence inside and outside of your team.
• Consult with product development teams to enhance products based on customer interest data.
• Monitor market trends and competitor performance and analyze gaps to update promotional strategies and maximize sales.

• Identify business requirements by gathering information, analyzing, and documenting all stakeholder needs in various formats (e.g., FRD, SRS, FRS, SoW, use cases, business flows, user stories & acceptance criteria).
• Support Top Management by preparing high-quality documents and presentations regarding G2K products a competitive edge, and opportunities for collaboration with various possible partners.
• Analysis of open orders and backlog using the AHA tool to provide top management & sales team with insights.
• Support definition of high & low-level design for business development activities as well as physical and conceptual diagrams with the Solution Architects.
• Support R&D and QA teams in the development and testing phases.
• Supervise Technical Writers in Preparing Marketing/Project white Papers, User Guides and Training Materials.
• Work with team leads and manage leadership, establishing a robust talent pool focusing on people and continuous improvement.
• Evaluate trends to understand competitive environments and assess current strategies by using benchmarking & gap analysis skills.

Projects:

• Schwartz Group (SG), It’s a Retail project in Germany, I was responsible for the business analysis of 22 UCs, most of them are Algorithms like (Planogram - Rack Refill - Blocking Element - Slip & Fall - Shopping Container - Cashier waiting time - Weapon Detection - Demographics, - Dwell time - People Counting), furthermore, a lot of visualization work like (Heatmaps, 14 live and Historical Dashboards)
• MCIT (Ministry of Communications and Information Technology), Application Server is integrated with AvidBeam Face Recognition and License Number Plate Recognition (LNPR) systems
• Covid-19 data analytics
• Schalke club demo in Germany
• UAE RTA - Bike Tracking (Product-based Project - Dashboards - Action plans)
• Alforsan project in UAE (I was only responsible for its Dashboards)
• Talaat Mostafa Group (TMG Smart City) (Product-based Project)
• Eastern Company (Attendance & Situational Awareness systems)
• British Petroleum (Product-based Project - Dashboards - Action plans)
• Deutsche Bahn PoC, Application Server is integrated with many providers in Germany (TechnoAware – iOmniscient – Seetec - IBM), moreover, analyzing G2K algorithms configuration like (people counting – line counting – Dwell time – Motion profile – Restricted area), and Data Management module, and some visualization work like (Heatmaps - Tracemaps - Dwellmaps).

• Assisted with the maintenance of current databases with statistics for telemarketing centres.
• Assisted with the generation of reports from internal systems.
• Reconciled each database and resolved any discrepancies.
• Ran standard reports for inbound/outbound centres.
• Enhanced existing reports and added new reports, as necessary.
• Worked with call centres to retrieve, process, and distribute data reports.
• Communicated and coordinated the distribution of reports to customers.
• Worked with business unit managers to provide quick resolution for submittal to the client.
• Automated multiple reporting tasks through the creation of reporting tools.
• Defined reporting requirements to support call centre strategy and drive improvements.

• Responsible for setting up the EMProtect mobile application (TranWall) for banks and testing new upgrades for this application and developing, modifying TranWall packages.
• Maker and checker of a monthly task called Billing (Bank Invoices).
• Tested banking systems upgrades such as TWCMS, TWDC and TWFA.
• UAT testing.
• Carried out day-to-day duties accurately and efficiently.

• Developed reports, packages and procedures using SQL, PL/SQL, and Crystal Reports for designing.
• Created and modified reports, interface files and MIS reports according to customers’ requirements.
• Tested APIs and analyzed bottlenecks of reports and made enhancements & optimizations in the code to decrease processing time.
• Gathered and analyzed customer requirements to be ready for development.
• Supported and solved technical and business problems of customers from the application and database side.
• Followed up live cases with clients, using trouble ticket application (JIRA) and solved them.
• Drafted documentation to detail development, logic and testing processes.
• Followed standard methodologies on coding to write clean and self-documenting Code.
• Worked closely with clients to establish specifications and system designs.

Early life support of NI infrastructure:

• Provided 1st line support on monitoring and maintaining the physical environment.
• Monitored network devices, leased lines, and System and database alerts.
• Reported daily activities and events on the monitored systems.
• Handled problems with 3rd parties and opened tickets with ISPs.
• Followed diagrams and action plans to detect/resolve problems.
• Escalated complex problems to 2nd line support teams and applied their advised corrective actions during their non-working hours.
• Installed, configured, tested and maintained operating systems, application software and system management tools.
• Managed installation, upgrade and deployment projects and provided on-site direction for network engineers.
• Oversaw quality assurance management and offered suggested recommendations.

NI End Users:

• Installed and configured computer systems within agreed policies/procedures.
• Diagnosed hardware/software, operating system, applications, and network faults.
• Deployed the operating system’s security updates.
• Resolved issues related to operational components for LAN, WAN and voice systems.
• Provided technical support in both on-site and telephone consultations in a timely and efficient manner or escalated to the appropriate team.