Nada Ayman Abaza
Marketing Director| PMP , Strategic Management | Branding And Communications Consulting
Cairo
Summary
Dynamic marketing professional with expertise in online and offline strategies, complemented by a solid understanding of web content development. Self-motivated learner consistently seeking to enhance skills through ongoing professional education. Strong customer service abilities and a commitment to delivering high-quality results foster effective collaboration within teams. Passionate about leveraging experience from successful campaigns to develop innovative content optimization strategies in the growing field of marketing management.
Overview
10
10
years of professional experience
9
9
Certifications
3
3
Languages
Work History
Marcom Director
Yomn for Innovation , Saudi Arabia
08.2025 - Current
- Developed integrated marketing communication strategies to enhance brand awareness and engagement.
- Led cross-functional teams to execute successful product launches and promotional campaigns.
- Analyzed market trends and consumer insights to inform marketing strategies and initiatives.
- Managed digital marketing efforts, including social media, email campaigns, and website content.
- creating tender proposals for Public Entities in KSA
- Developed presentations for senior management that effectively communicated key findings from market research initiatives, shaping future strategic direction.
Marketing Communications Manager
Capital Hills Developments
02.2025 - 07.2025
- Key Responsibilities:
- Strategic Planning & Brand Positioning
- Led the development and execution of the company’s comprehensive marketing strategy across residential, commercial, and mixed-use real estate projects.
- Defined brand positioning and tone of voice, ensuring consistent messaging across all platforms to enhance market perception and trust.
- Integrated Campaign Development
- Managed 360 marketing campaigns including digital, ATL, BTL, OOH, and PR activations for 10+ major real estate projects.
- Oversaw campaign budgeting, media buying, targeting strategies, and performance analysis to ensure optimal ROI.
- Creative Direction & Content Strategy
- Supervised all creative production including branding, brochures, TVCs, social content, motion graphics, and on-ground branding.
- Directed internal creative teams and external agencies to deliver high-quality, brand-aligned visual and written content.
- Digital Marketing & Analytics
- Launched and optimized paid digital campaigns across Meta, Google, LinkedIn, TikTok, and real estate listing platforms.
- Implemented performance dashboards and reporting tools to track KPIs and adjust strategies in real-time.
- Event & Launch Management
- Spearheaded major project launches, media events, and client engagement activations—ensuring each aligns with brand strategy and business goals.
- Built strategic partnerships for co-branded campaigns and sponsorships.
- Cross-Functional Team Leadership
- Managed a team of marketers, designers, and communication specialists, fostering a high-performance, collaborative culture.
- Worked closely with sales, product, and development teams to ensure marketing alignment with business objectives.
- Stakeholder & PR Coordination
- Built and maintained strong relationships with media, PR agencies, production houses, and community partners.
- Handled crisis communication planning and media messaging to ensure brand resilience and reputation protection.
- Innovation & Growth Marketing
- Initiated marketing automation tools and CRM systems to nurture leads and improve conversion rates.
- Conducted market and competitor analysis to identify positioning gaps and new opportunities..
- Analyzed market trends and consumer insights to drive data-informed decision-making and strategic planning.
- Managed annual marketing budget, optimizing resource allocation for maximum ROI on marketing initiatives.
Marketing Communication Manager Public Relation Strategist
Future Nation's Party and AG LAW FIRM
02.2024 - 02.2025
- Develop and implement marketing communication strategies to promote the party’s agenda and ensure consistent messaging across all platforms at AGLAWFIRM.
- Serve as the primary media liaison, managing press releases, interviews, and crisis communication to maintain a positive public image at حزب مستقبل وطن.
- Oversee the party’s online presence, including social media, website content, and digital campaigns, to engage and mobilize supporters.
- Organize events, coordinate logistics, and build relationships with key stakeholders, including donors, volunteers, and community leaders.
- Developed and executed comprehensive communication strategies to enhance public engagement and brand awareness.
- Managed media relations, fostering strong partnerships with journalists and influencers to amplify key messages.
- Oversaw content creation for digital platforms, ensuring alignment with brand voice and strategic objectives.
- Coordinated internal communications, promoting transparency and collaboration across departments.
Marketing Communication Manager
Heal Pharma
03.2023 - 01.2024
- Understand our audience profile, professional challenges, and information needs, and articulate how our publications serve to support them.
- Create and deliver an annual marketing plan, budget, and timeline aligned with the marketing strategy to meet lead targets.
- Understand the external factors affecting marketing strategy including competitor activity, governmental policy, and healthcare trends.
Marketing Manager
Deal Investment
01.2022 - 02.2023
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department’s staff.
- Preparing and presenting quarterly and annual reports to Headboard.
- Promoting our brand and major industry-related events.
- Keeping informed of marketing strategies and trends.
- Building the Biggest Rap Event in Egypt Through NeonFestival to increase the brand awareness and generate market leads through new connections and PR Campaign.
Marketing Manager
MB RealEstate MWM Egypt
05.2021 - 12.2021
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Creating MobdaratMB in Cairo international stadium
- Creating a new brand identity for Mehwar TV through MWM Egypt Mehwar Music Festival on North Coast featuring famous singers.
Marketing Manager
Clicks Egypt UMS Group
06.2019 - 05.2021
- Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, and Instagram.
- Created and integrated new digital marketing campaigns; managed and coordinated a team of 12 employees.
- Developed a new content strategy and provided continuous feedback to the managers and web development team.
- Preparing and presenting quarterly and annual reports to senior management.
Assistant Project Manager
Ezz Steel CO.
01.2018 - 12.2018
- Operating as the lead point of contact for any and all matters specific to your accounts
- Building and maintaining strong, long-lasting customer relationships
- Overseeing customer account management, including negotiating contracts and agreements to maximize profit
- Report all the factory reports to the Headboard members
- Manage the intranet website between the factories
Software Development Project Head
Youm7 Newspaper UMS Group
12.2017 - 08.2018
- Lead and manage the Software Development and IT teams to deliver software, infrastructure, and architecture that meets the needs of users.
- Ensure delivery consistent with Agile processes across the team.
- Work effectively with Product Managers and Product Owners to ensure delivery against agreed priorities;
- Implement mechanisms to monitor, manage and provide progress on all software development activities.
Web Master
Youm7 Newspaper UMS Group
07.2015 - 12.2017
- Lead and manage the Software Development and IT teams to deliver software, infrastructure, and architecture that meets the needs of users.
- Ensure delivery consistent with Agile processes across the team.
- Work effectively with Product Managers and Product Owners to ensure delivery against agreed priorities;
- Implement mechanisms to monitor, manage and provide progress on all software development activities.
Education
High School -
Notre Dame Des Apotre School
Cairo, EgyptBachelor of Software Engineering Development - Faculty of Information and Computer Science
The British University in Egypt (BUE)
Cairo, Egypt01.2016
Skills
Effective project management
Certification
Project Management Professional (PMP), Project Management Institute (PMI), [2019]
References
- Omar, Khaled, Chief Technical Officer CTO, omarkhaled91@gmail.com, +201276262666, Clicks Egypt
- Dina, Zahir, General Manager, Dinazahir@me.com, +201080880084, AGLawFirm
- Begad, Saeed, Digital Marketing Manager, begadsaeed@me.com, +201000388114, Deals Investment
- Mahmoud, Hanaa, Software Technical Lead, mahmoudhanaa2@gmail.com, +201281507554, Eva Pharma
INTERNSHIPS
- August 2013 Le Meridian Heliopolis Cairo, Egypt RESERVATION AGENT
- August 2011 Mövenpick Hotel and Resorts Cairo, Egypt SALES EXECUTIVE
- August 2010 Mövenpick Hotel and Resorts Cairo, Egypt GSA ( GUEST RELATION AGENT)
FREELANCE WORK
GFF 2017 GFF 2018 GFF2019 ELGOUNA Film Festival GUEST REALTION LAISON
COURSES
- Project Management Professional (PMP)
- Digital Marketing
- Account Management
- Organizational Behaviour
- Brand Management
- Event Planning for PR
- Media Relations and Communication Skills
- Modern Marketing for event professionals
Timeline
Marcom Director
Yomn for Innovation , Saudi Arabia
08.2025 - Current
Marketing Communications Manager
Capital Hills Developments
02.2025 - 07.2025
Marketing Communication Manager Public Relation Strategist
Future Nation's Party and AG LAW FIRM
02.2024 - 02.2025
Marketing Communication Manager
Heal Pharma
03.2023 - 01.2024
Marketing Manager
Deal Investment
01.2022 - 02.2023
Marketing Manager
MB RealEstate MWM Egypt
05.2021 - 12.2021
Marketing Manager
Clicks Egypt UMS Group
06.2019 - 05.2021
Assistant Project Manager
Ezz Steel CO.
01.2018 - 12.2018
Software Development Project Head
Youm7 Newspaper UMS Group
12.2017 - 08.2018
Web Master
Youm7 Newspaper UMS Group
07.2015 - 12.2017
Bachelor of Software Engineering Development - Faculty of Information and Computer Science
The British University in Egypt (BUE)
High School -
Notre Dame Des Apotre School