Nada ElKerm
Partner Development Lead
Dubai
Summary
Experienced professional specializing in Alliances, Strategic Partnerships, and Business Development. Known for driving revenue growth, fostering high-value partnerships, and consistently exceeding sales targets. Passionate about utilizing technology solutions to tackle business challenges. Demonstrates a strong aptitude for collaboration, adaptability, and innovation. Skilled in managing cross-functional teams and delivering impactful results in fast-paced environments. Proven ability to build relationships with stakeholders at all levels and provide exceptional customer/partner experiences across diverse industries such as Banking, Hospitality, Tourism, Education, and Technology.
Overview
7
7
years of professional experience
10
10
Certifications
Work History
Partner Development Lead
IPMAGIX
06.2024 - Current
- Company Overview: Microsoft ISV Partner
- Driving partnerships with Microsoft and key ecosystems vendors to unlock new revenue streams and expand solution reach.
- Running the end-to-end listing and private offers process on Microsoft's Azure Marketplace, while creating co-sell motions with Microsoft filed teams and channel partners.
- Collaborating with cross-functional teams to develop go-to-market plans aligned with regional priorities and partner strategies.
- Supporting joint customer conversations by translating business needs into solution aligned partner offerings.
- Managing partner negotiations and contracts with a focus on long-term growth and shared value.
- Building consistent momentum with different partners through regular sync, pipeline tracking, and enablement.
- Reviewing partner performance and identifying opportunities to enhance collaboration, lead flow, and outcomes.
- Microsoft ISV Partner
Senior Business Alliances Development
IPMAGIX
01.2023 - 05.2024
- Company Overview: Microsoft ISV Partner
- Designed and executed alliances strategy to plan and drive multi-channel demand, resulting in 10% improvement in sales effectiveness.
- Focused on the enablement process of partner teams.
- Optimized partner program by implementing data-driven adjustments to enhance partnership outcomes.
- Negotiated high-value contracts, ensuring profitable deals and long-lasting partnerships.
- Supported multiple regions globally.
- Microsoft ISV Partner
Business Development Executive
IPMAGIX
04.2021 - 12.2022
- Identified and pursued new business opportunities in the GCC, focusing on SaaS and cloud-based platforms for public sector and enterprise clients.
- Conducted outreach and prospecting across tourism, education, utilities, and government sectors, leading to a consistent pipeline of qualified leads.
- Delivered customized client presentations in partnership with product teams, showcasing IPMagiX's capabilities in IPTV, AI-powered messaging, and mobile platforms.
- Helped retain and grow existing client relationships by addressing service gaps and aligning solutions with evolving operational needs.
Business Developer
BASS
04.2019 - 03.2021
- Company Overview: OpenText Partner
- Managed enterprise accounts across oil & gas, banking, and telecom sectors by tailoring solution proposals and coordinating post-sale support, partnering with OpenText teams to deliver enterprise-grade content management services.
- Delivered large-scale on-premises implementations of OpenText Content Suite, supporting solution design and execution for high-end clients.
- Led and supported major project bids in the oil & gas sector, ensuring alignment between client requirements, vendor capabilities, and internal resources.
- Oversaw professional services delivery and managed non-oil & gas key accounts in banking and telecom, ensuring consistent service satisfaction.
- OpenText Partner
Business Development Rep
EBSEG
04.2018 - 03.2019
- Company Overview: ISV
- Supported the company's business growth by identifying, qualifying, and nurturing new leads across the banking and telecom sectors.
- Delivered tailored outreach campaigns and collaborated with internal teams to fine-tune solution positioning for maximum client relevance.
- Conducted market intelligence and competitive analysis to improve pitch strategy and strengthen alignment with industry needs.
- Utilized social media and digital platforms to drive awareness, engage prospects, and build a healthy sales pipeline.
- ISV
Education
Bachelor of Law -
Cairo University
01-2019
Skills
- Enterprise Sales
- Go-to-Market skills
- Partnership Development
- Market Analysis
- B2B sales
- P2P Sales
- Negotiation skills
- Business Acumen
- Project Management
- Strategic prospecting
Certification
Microsoft Ecosystem & SaaS Strategy, In progress
Accomplishments
- Quota Achievement Award
- 2021
- 2022
- 2024
- Keynote Speaker, Conference on Digital Art
- IPMagiX Project Excellence Award, 12/01/22
- Optimizing the company's business profile on Azure Marketplace, 2023
Timeline
Partner Development Lead
IPMAGIX
06.2024 - Current
Senior Business Alliances Development
IPMAGIX
01.2023 - 05.2024
Business Development Executive
IPMAGIX
04.2021 - 12.2022
Business Developer
BASS
04.2019 - 03.2021
Business Development Rep
EBSEG
04.2018 - 03.2019
Bachelor of Law -
Cairo University
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