Nada El Bahnassawy
Employee Experience & Engagement
Summary
Highly organized and hardworking individual with a strong desire to expand knowledge, utilize skills, and make a valuable contribution to the organization in the years ahead. Committed to delivering exceptional results, striving for excellence in all tasks with keen attention to detail and eager to take on new challenges and contribute to the growth and success of the company. Seeking opportunities to leverage abilities and make a meaningful impact within the organization.
Overview
2025
2025
years of professional experience
Work History
Supervisor, Employee Experience and Engagement
Orange Egypt
09.2024 - Current
- Launched “Project Smile” initiative that aims to spread positivity, boost morale, and foster a sense of community in the workplace, by valuing our people’s achievements and high-stress teams through small gestures.
- Led the launch of the Orange Engage for Change new platform, managing key engagement initiatives and executing a comprehensive communication strategy to foster employee participation.
- Revamped the employee onboarding experience, modernizing contract signing processes, improving interview procedures, and enhancing welcome kits to drive early engagement and retention.
- Support in optimizing employment fair booth presence: attend key university events, and design targeted giveaways and branding materials to connect with and attract younger talent effectively.
- Revamped our internship program to be more engaging and educational while portraying our culture to be the top-of-mind employer.
- Support in launching a podcast series highlighting Orange’s values, culture, and employee stories, further enhancing the company’s employer brand and attracting top talent across the industry.
Lead, Employee Experience and Engagement
Orange Egypt
08.2023 - Current
- Supported the planning and execution of on-ground activations and events, enhancing Orange Egypt’s brand presence and fostering a sense of community among employees.
- Led annual engagement campaigns such as International Women’s Day, Mother’s Day, Ramadan tournaments, summer activations, Movember month, annual corporate games and Bring Your Kids to Work, incorporating life-coach sessions and social media activations to promote inclusivity, diversity, and gender equality, aligning with Orange Group’s strategic goals.
- Enhance engagement through live entertainment, exciting giveaways, and engagement experiences, fostering a positive, enjoyable, and engaging workplace environment for employees.
- Optimize and execute high-impact events such as CEO town halls, including bi-annual leadership gatherings, and Iftar with the CEO to foster a positive workplace culture.
- Engaged employees in impactful CSR initiatives such as the “Children 57357 visit,” “Ramadan food packing,” and the “Planting Trees initiative,” fostering social responsibility.
Lead, Internal Communication and Employer Branding
Orange Egypt
1 2022 - Current
- Developed and maintained internal communication strategies, including crafting internal announcements to ensure clarity, consistency, and alignment with the organization's tone.
- Supported Orange Egypt’s employer brand by managing the “Life at Orange Egypt” social media pages and engaging with followers through consistent responses.
- Improved internal communication by designing enhanced templates for campaigns and launching a weekly newsletter to share activities, upcoming events, and important updates.
- Establish a cross-functional collaboration platform to facilitate seamless communication and knowledge-sharing for company strategic projects/initiatives such as Orange Cash and the Climate campaigns.
- Contributed to ongoing communications for strategic projects like Orange Cash and climate campaigns, while assisting with leadership communications across internal channels.
Digital Account Executive
BCOM Advertising Agency
10.2021 - 12.2021
- Design digital media campaigns aligned with business goals
- In charge of the social media accounts and helping with the marketing team
- Coordinate the creation of digital content between the clients and the creative team
- Maintain a strong online company voice through social media
- Suggest and implement direct marketing methods
- Conduct different researches as needed such as consumer behavior and competitive analysis
Digital Marketing Internship
GB Auto - Abu Rawash
10.2020 - 12.2020
- Monitoring competitor activity
- Conduct market research and analyze trends to identify new marketing opportunities
- Brainstorm and develop ideas for creative marketing campaigns
Education
Bachelor of Arts - Integrated Marketing Communications (IMC)
Modern Sciences & Arts University
04.2001 -
High School Diploma -
Manor House American School (MHS)
04.2001 -
Skills
Microsoft Office - Adobe Photoshop/ Illustrator
Time management
Effective communication skills
Cross-Functional Teamwork
Team management
Campaign Strategy & Execution
Confident in Problem Solving & Decision Making
Adaptability & Resilience
Community Engagement & Media Relations
Willingness to learn
Event Planning & Coordination
Personal Information
- Date of Birth: 09/09/99
- Nationality: Egyptian
Workshops and courses
- Digital Marketing Course - Google
- Adobe Photoshop Course
- Digital Public Relations
Awards and Honors
- Recognized as a top achiever at MSA University.
- Served as an usher at conferences and the Cairo International Book Fair at MSA University in 2021.
- Awarded a certificate for volunteering as a tutor at Manor House American School, helping elementary students with delayed learning in reading and writing (2016/2017).
Timeline
Supervisor, Employee Experience and Engagement
Orange Egypt
09.2024 - Current
Lead, Employee Experience and Engagement
Orange Egypt
08.2023 - Current
Digital Account Executive
BCOM Advertising Agency
10.2021 - 12.2021
Digital Marketing Internship
GB Auto - Abu Rawash
10.2020 - 12.2020
Bachelor of Arts - Integrated Marketing Communications (IMC)
Modern Sciences & Arts University
04.2001 -
High School Diploma -
Manor House American School (MHS)
04.2001 -
Lead, Internal Communication and Employer Branding
Orange Egypt
1 2022 - Current
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