Nadeen Wahdan
Cairo,egypt
Summary
Dynamic and results-driven professional with a strong background in business development, product development, and staff development. Demonstrates exceptional strategic thinking and project management skills, coupled with a proactive approach to market segmentation and competitive analysis. Proficient in social media engagement across platforms such as Facebook, Twitter, and Instagram, with a keen commercial awareness that drives new account development and customer service excellence. Organized and efficient, with a focus on time efficiency and special events planning to enhance customer segmentation strategies. Career goals include leveraging expertise in market analysis to drive innovative business solutions.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work history
Cluster Marketing Manager
Talaat Moustafa Group
Madinaty
05.2024 - 01.2025
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Analysed sales reports to identify trends and update strategies.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Analysed competitors' activities, keeping abreast of industry dynamics.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Supported front-line sales teams with well-coordinated administrative operations.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Led team to drive customer engagement and loyalty.
- Developed marketing plans to support department strategies.
- Established partnerships, fostering company reputation and outreach.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
Head Of Marketing
Talaat Moustafa Group
Somabay
06.2022 - 01.2025
- Identified new business opportunities through diligent market analysis.
- Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
- Led high-performing marketing team focused on creative innovation and client satisfaction.
- Allocated teams, materials and calendar space for individual projects.
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
- Streamlined internal processes to improve overall marketing efficiency.
- Analysed customer insights and trends to build marketing strategies that resulted in revenue growth.
- Consistently met campaign goals by developing clear, effective design briefs and providing creative guidance.
Cluster Marketing Manager
Talaat Moustafa Group
Egypt
12.2019 - 12.2023
- Handling Online & Offline Marketing Activities and Activations for the Following;
- The Cascades Hotel
- The Cascades Extension (the Lodge)
- White beach and white beach club
- Marina Outlets (Farina Pizzeria, Sobar and bake away)
- Cascades Spa & Thalasso
- Golf events and activations
- Introducing New Concepts and Rebranding for all the above outlets
- Responsible for Social media Platforms and Content Creation
- Comarketing activities for collaborations with other Facilities and communities
- Established positioning, by identifying target audiences, and developed marketing plans with specific objectives across different channels and segments
- Led the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with Comarketing Activities
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Creating, maintaining and conducting analytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Assistant Manager
Azadea Group
Cairo Governorate
06.2017 - 12.2019
- Responsible for supporting the Shop/Department Manager in the effective running of the Shop/Department and replacing him/her when needed, in order to ensure the highest standards of customer service are achieved and maintained
- Communicate sales plans and targets to the Shop/Department team, monitor performance on an on-going basis, and suggest corrective actions to hierarchy when needed
- Assign routine and non-routine tasks and assist in the schedule preparation for the Sales Associates, Cashiers and Coordinators (when applicable) and ensure that activities are carried out in the most efficient manner
- Report occurring operational issues and handle customer complaints in a timely manner, suggest solutions or escalate them as appropriate in order to ensure operational effectiveness and customer satisfaction
- Handle or assist the Shop/Department Manager in handling the maintenance of inventories and placement of product orders to ensure effective stock management and availability of products
- Motivate team members and provide them with the necessary support in terms of training and development in order to optimize sales results
- Supervise the Opening process of the shop in order to ensure that all set procedures regarding petty cash, reporting, systems, etc
- Are respected
Marketing Assistance Specialist
WAY GROUP
Cairo
02.2013 - 06.2017
- Analysed complex datasets for improved decision-making processes.
- Resolved technical issues promptly, enhancing overall system performance.
- Streamlined operational procedures with innovative system improvements.
- Coordinated supplier relationships, ensuring timely delivery of products.
- Facilitated productive team meetings, fostering a collaborative work environment.
- Gathered information, created charts and produced reports for staff.
Marketing Executive
UNITED1
Cairo
01.2009 - 06.2013
- Responsible for all the Social Media Marketing /
- Following up with the clients and sending and receiving purchasing Orders
- Market Research
- Offers Diversity
- Negotiate offers and Products
Education
Bachelor of Business Administration - BBA - Marketing/Marketing Management, General
Future University - Egypt
01.2008 - 01.2013
Skills
- Business Development
- Product Development
- Staff Development
- Active listening
- Strategic thinking
- Project Management
- Customer service orientation
- Facebook, Twitter and Instagram proficient
- Organised and efficient
- Proactive approach
- Commercial Awareness
- Market segmentation
- Market and competitive analysis
- Customer segmentation
- Social media engagement
- New account development
- Special events planning
- Time efficiency
Affiliations
- sports
Timeline
Cluster Marketing Manager
Talaat Moustafa Group
05.2024 - 01.2025
Head Of Marketing
Talaat Moustafa Group
06.2022 - 01.2025
Cluster Marketing Manager
Talaat Moustafa Group
12.2019 - 12.2023
Assistant Manager
Azadea Group
06.2017 - 12.2019
Marketing Assistance Specialist
WAY GROUP
02.2013 - 06.2017
Marketing Executive
UNITED1
01.2009 - 06.2013
Bachelor of Business Administration - BBA - Marketing/Marketing Management, General
Future University - Egypt
01.2008 - 01.2013
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