Nadim Fiani
Regional Sales Manager at Coca-Cola HBC
Alexandria,ALX
Summary
Dynamic & self-motivated with more than 13 years' experience in FMCG's. willing to work individually and as a team member in order to overcome challenges and meet business objectives. Passionate about building a strong professional sale team, accompanied with the right coaching to fill the gaps, sharing knowledge and experience and finally increasing level of engagement.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Regional Sales Manager - Traditional Trade
Coca-Cola HBC
04.2022 - Current
- Full ownership and responsibility for achieving the set objectives of volume and SoM growth within respective area
- Monitoring and ensuring a positive growth trend
- Managing sales team in order to maximize sales revenue and meet or exceed corporate-set goals
- Advanced analytical skills, in both comprehension, development, and communication
- Ability to identify key opportunities and crucial challenges, by building an effective operational plan guiding the team into a positive growth trend of total area performance, while utilizing the allocated budget in line with company direction
- Monthly reports and market visit verifications to ensure customers are maintaining their performance and growing while keeping a solid track record of all Permeant tool of trades, placed within the respective area
- Ensuring future leaders are being developed, for new roles and succession planning
Unit Sales Manager
Trans Business For Trading & Distribution
08.2019 - 05.2022
Market Development Manager
Coca-Cola Egypt
09.2016 - 07.2018
- Supporting Sales force by analysis of sales figures in different RTMs
- Generating Market Share Analysis to identify strengths and weakness (Nielson)
- Preparing business plan and initiatives
- Daily Tracking of the sales activity and performance against assigned budget
- Tracking and analyzing sales KPI's
- Ensuring proper utilization of company's assets TOT in order to maximize ROA
- Daily Market visit evaluation of Trade Execution(Availability, Stock Levels, PICOS, Competition assessment,etc.) in Direct (Presell and CTP) and Indirect (WS and ISD)
- Implementation and follow up of Business plan initiatives; National and Regional specific
Emerging Brands Sales Manager
Coca-Cola Egypt
03.2015 - 08.2016
- Direct reporting to the Emerging Brands Head Sector, aligned with Regional manager and Depot managers
- Responsible for all sales activity in Alex region through all RTM, Pre-sell, ISD, MDC, CPT, Whole-seller, Key accounts
- Monitor the KPI's report on daily basis
- Revising on daily basis the stock report and link with products provision manager
- Responsible of 29 dedicated Schweppes representatives in achieving sales targets and execution through outlets
- Monitoring RED reports, increase the availability of the Emerging brands through outlets
- Responsible of achieving daily sales target, MTD and YTD
- Assure that all customers have bought our products by revising non-buying outlet report and try to check the non-buying outlet to find the problem and solve it
- Market visits through all 5 depots specially Platinum, Gold and Silver
- Analysis of the Market Share report and find solution to increase it
- Responsible for all Schweppes coolers through region and to assure to be placed in Platinum, Gold and Silver outlets
Key Accounts Manager
Coca-Cola Egypt
07.2014 - 02.2015
- Directly reporting to the Regional Manager
- Control the Whole Key Accounts budgets
- Managing Key Accounts sales force
- Attainment of the key accounts budget
- Key Accounts Branding
- Responsible for trade marketing activities in Alex region
- Responsible for the national Key Accounts chains inside Alex Region
- Handling all consumer engagement activities in Alexandria region
- Responsible for the region key account business plan
- Responsible for achieving Modern Trade and Horeca accounts' annual growth & annual volume targets
- Establish & negotiate contracts within company's policy
- Building a good sound business relationship with all customers
- Implementation of the Go-to market plans and projects (Sales Buzz, GPX & territory planer)
- Monitor the KPI reports (Time Stamp, Truck Utilization, Route Productivity, completion and strike rates)
- Stock reports daily monitoring
- Monitor the reports on all relevant competitor activity including prices, promotions and P.O.S
- Material
- Set an efficient coverage of the market recommending changes to journey plans in the pursuit of efficiency and optimum distribution
- Achieving the daily, monthly, and annual sales target
Area Sales Manager- Retail
Coca-Cola Egypt
04.2013 - 06.2014
- Responsible for the implementation of the Schweppes Pre-sell system, routes division and Pre-seller daily visits
- Responsible of 2 sales developer manager and 10 representatives
- Following up reps' credit in the market
- Achieve monthly sales target and year to date budget
- Revision of the Rep's KPI's on a daily and monthly basis
- Assure that Pre-sell System is well implemented by Reps and Drivers
- Following up market on a daily basis
- Assure that all customers have bought our products by revising non-buying outlet report and try to check the non-buying outlet to find the problem and solve it
- Revising the RED reports on a Daily basis, where u can find some data comparing our performance in the outlet verses the competitor, availability and the coolers abuse
- Ensure that all Customers benefit from discounts available; try to make new deals with a high volume outlet
Sales Supervisor
Coca-Cola Egypt
06.2011 - 04.2013
- Responsible for all the sales activities of a number of routes, managing the sales reps., Drivers and assistants
- Following up the competition with PEPSI in the routes
- Developing the routes vertically and horizontally
- Following up the sales targets and the representatives' credit
- Verifying the company's promotions in the market
- Verifying price control on the reps and drivers
Education
Bachelor of Business Administration - Business Administration and Management, General
Faculty of commerce alexandria Universty
Alexandria 01.2007 - 8 2010
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Saint Marc's school alexandria
Alexandria 01.1994 - 1 2006
Skills
Scenario Planning
Accomplishments
Positive growth rate vs last year
Market share and leading the region
Build a strong team, well developed
Timeline
Regional Sales Manager - Traditional Trade
Coca-Cola HBC
04.2022 - Current
Unit Sales Manager
Trans Business For Trading & Distribution
08.2019 - 05.2022
Market Development Manager
Coca-Cola Egypt
09.2016 - 07.2018
Emerging Brands Sales Manager
Coca-Cola Egypt
03.2015 - 08.2016
Key Accounts Manager
Coca-Cola Egypt
07.2014 - 02.2015
Area Sales Manager- Retail
Coca-Cola Egypt
04.2013 - 06.2014
Sales Supervisor
Coca-Cola Egypt
06.2011 - 04.2013
Bachelor of Business Administration - Business Administration and Management, General
Faculty of commerce alexandria Universty
01.2007 - 8 2010
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Saint Marc's school alexandria
01.1994 - 1 2006
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