NAGLAA MITWALLY
Marketing Manager
New Cairo
Summary
Dynamic pharmaceutical marketing and product management professional with a proven track record of driving growth and success in competitive markets. Expertise in developing innovative strategies to enhance brand visibility and foster customer engagement. Committed to leveraging analytical skills and market insights to support a forward-thinking organization in achieving objectives. Passionate about contributing to impactful initiatives that elevate product performance and drive organizational success.
Overview
22
22
years of professional experience
Work History
Marketing Manager
TrendPharm Pharmaceutical Company
02.2025 - Current
- Led a team at Trendpharm to develop market strategies and successfully launch orthopedic and urology products, with a focus on market positioning and team leadership.
- Led cross-functional teams to launch successful products on time and within budget.
- Successfully brought products from concept to market, achieving both critical acclaim and strong financial results.
- Collaborated with sales, marketing, and engineering teams to develop go-to-market strategies that drove product adoption and revenue growth.
- Expanded product portfolios effectively to meet market demands and business objectives.
- Stimulated brand growth through innovative solutions that enhanced patient outcomes.
- Established strong relationships with external partners, fostering collaboration for mutual success in the marketplace.
- Optimized email campaigns to increase open and click-through rates.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Group Product Manager
Multicar Pharmaceutical Company
01.2020 - 01.2025
- -Lead medical and marketing strategies for orthopedics, rheumatology, and gynaecology portfolios, including anti-inflammatory drugs, muscle relaxants, calcium supplements, and chondroprotective products.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Successfully launched Vitamin D and anti-inflammatory products, achieving market penetration.
- Updated training and promotional materials to align with key messages and market dynamics.
- Managed cross-functional teams to execute strategies, ensuring alignment with company objectives.
Product Manager
EEPI- Pharco-corporate
01.2018 - 01.2020
- Directed marketing strategies for anti-infective, orthopaedic, and GIT portfolios, including Ciprofloxacin, Neurovit, and Livit.
- Developed and tailored brand strategies to meet local market needs, driving growth in key therapeutic areas.
- Trained and supported the field force on product positioning, prioritisation, and sales techniques.
- Collaborated with Medical Affairs to educate KOLs and design impactful awareness campaigns.
- Monitored and tracked brand performance, ensuring alignment with revenue and market share goals.
Product Manager
AL-Andalous
01.2014 - 07.2018
- Spearheaded the launch of Sildocare, establishing a strong presence in the Urology segment.
- Managed portfolios in orthopedics, urology, and internal medicine, overseeing Product strategy, budgeting, and positioning.
- Built and maintained relationships with KOLs to support product growth and Market leadership.
- Coordinated with regulatory teams to ensure timely product registration and renewal.
Senior Medical Representative
Pfizer
04.2003 - 04.2014
- Promoted key cardiovascular products such as Norvasc, Lipitor, and Caduet, achieving sales targets and market share growth.
- Played a vital role in the successful launch of Lopid and Caduet.
- Conducted market analysis, business planning, and sales forecasting to maximize territory performance.
- Delivered exceptional customer experiences through tailored events and seminars.
- Took on a Marketing Assignment (2011–2012) to manage outsourced products, develop promotional materials, and train new hires on product knowledge and business strategies.
- Developed long-lasting relationships with key opinion leaders, contributing to increased market share for the company.
Education
Diploma - Pharmaceutical Marketing And Management
AUC
New Cairo, Egypt 04.2001 -
MBA - Marketing
ESLSCA
Alexandria, Egypt01.2012
Bachlor of Medicine - Veterinary Science
Alexandria University
Alexandria, Egypt 04.2001 -
Skills
Brand building
Professional Experience
Experienced Marketer with a demonstrated history of working in the pharmaceutical industry skilled in marketing management, pharmaceutical, clinical trials, market analysis, and KOL development. Proven ability to drive product performance, develop winning strategies, and train high-performing teams across diverse therapeutic areas such as orthopedics, rheumatology, gynecology, and urology.
Timeline
Marketing Manager
TrendPharm Pharmaceutical Company
02.2025 - Current
Group Product Manager
Multicar Pharmaceutical Company
01.2020 - 01.2025
Product Manager
EEPI- Pharco-corporate
01.2018 - 01.2020
Product Manager
AL-Andalous
01.2014 - 07.2018
Senior Medical Representative
Pfizer
04.2003 - 04.2014
Diploma - Pharmaceutical Marketing And Management
AUC
04.2001 -
Bachlor of Medicine - Veterinary Science
Alexandria University
04.2001 -
MBA - Marketing
ESLSCA
Similar Profiles
Haniyeh DianatiHaniyeh Dianati
Regulatory & QA Documentation Specialist at Shahid Ghazi Pharmaceutical CompanyRegulatory & QA Documentation Specialist at Shahid Ghazi Pharmaceutical Company
Jeffrey AlfanteJeffrey Alfante
Senior Procurement Officer at Middle East Pharmaceutical Industries CompanySenior Procurement Officer at Middle East Pharmaceutical Industries Company
Artemii AnufrievArtemii Anufriev
Administrative work with documentation at Pharmaceutical company “Tiens”Administrative work with documentation at Pharmaceutical company “Tiens”
Mahmoud BayoumiMahmoud Bayoumi
TECHNICAL ACCOUNT MANAGER | DESIGNATED REMOTE SUPPORT at DELL TECHNOLOGIESTECHNICAL ACCOUNT MANAGER | DESIGNATED REMOTE SUPPORT at DELL TECHNOLOGIES
Mohamed Galal AbdouMohamed Galal Abdou
Accounts Sales Manager For Transportation, MMM and infrastructure segments at Schneider Electric Neal ClusterAccounts Sales Manager For Transportation, MMM and infrastructure segments at Schneider Electric Neal Cluster