Nahla Yehia Emam
Commercial Director
Cairo,Egypt
Summary
16 years experience in real estate field and 5 years in FMCG (Cosmeceuticals) field
Overview
23
23
years of professional experience
Work History
Commercial director
El Shorouk, developments, S.A.E
01.2019 - Current
- Real Estate
- Job Responsibilities and Details: - Leads and supervise business development team to ensure the project's achievement
- (Sales & Marketing team) - Overseeing and developing sales and marketing strategic plans
- Provide assistance for implementing plans and strategies to achieve the expected market share
- Constantly recommend solutions for improvement - Investigate existing products and comparing it with the competitors
- Perform initial assessments for each client before the project begins
- Collect as much information about the client's business as possible.
General Manager
Tecla Global
Dubai
12.2013 - 12.2018
- Industry: FMCG, Personal care and Cosmeceuticals
- Achievements: agent agreements at UAE, India, US and West Africa
- Raised annual sales revenue by nearly 21 million dollars
- Created efficient and unified team by solving minor disputes between team members and creating schedules
- Job Responsibilities and Details: - Evaluate market potential in new, overseas Markets to prepare Business and action plan with relevant objectives on Time Lines, Covering areas such as Sales Volumes,
- Pricing, Margins and Market Shares
- Preparing Business development strategies and plans for the coming years
- Supervising and operating for Marketing, Sales, Training, Branding and Business development departments
- Estimate the Markets Potential for company’s products in each market and
- Competitors situation
- Determines annual and gross-profit plans by forecasting and developing annual
- Business quotas
- Forecast the sales order from each assigned Country Market to achieve the agreed sales objectives
- Identify and appoint Distributors in each assigned market + engage the
- Distributors with detailed plans for coverage and distribution objectives along with
- Distributor's Sales team Training plan
- Preparing the Company’s Business plan for each Country Market to achieve overall
- Objectives in the markets
- Brand Positioning & Strategies for each Brand
- Brand Pricing Strategy and managing its execution within the Various Trade
- Channels for each assigned Country Market
- Preparing reports to the board director meetings.
Marketing & Sales manager
Sunrise
06.2001 - 11.2013
- For development (S.A.E), Industry: Real Estate/Property Management
- Achievements: very high scores in sales based on the communication and the relations with the clients after sales
- Job Responsibilities and Details: - Developing the marketing plan including strategic analysis
- Planning and developing the advertising campaigns
- Prepared the pricing process for the units based on the marketing study
- Preparing the events for launching the new phases for the clients
- Determining the competitor's strengths and weaknesses points to establish the market share targets
- Determined annual plans by forecasting and developing annual sales quotas
- Completion the contracts and preparing monthly sales lists
- Preparation sales solutions which is outside the box for the crisis times
- Marketing budget based on annual sales plan
- Weekly and monthly sales reports for the board directors.
Marketing & Sales representative
Sunrise for development S.A.E, Laguna Bay Resort
05.2000 - 06.2001
- Industry: Real Estate/Property Management
- Achievements: very high scores in sales based on the communication and the relations with the clients after sales
- Job Responsibilities and Details: - online marketing initiatives, integrating online and new media, email, printing material, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness - preparing the campaigns with manager and analyze performance that leverages behavioral interest profiling to drive new client acquisition & sales revenue - Prepares reports by collecting, analyzing information
- Preparing the content of sales presentations
- Sales efforts by studying client’s potential - Monitoring the competitors by gathering marketplace information on pricing, products and delivery schedules.
Education
Broad, Journalism
09.1997 - 5 2000
of Media & Mass Communication
diploma - Business development & Entrepreneurship
06.2016 - 8 2016
Management diploma - Marketing
09.2005 - 12 2005
Skills
TOOLS AND TECHNOLOGIESMicrosoft PowerPointWord and ExcelAutoCADAREAS OF EXPERTISEBranding, Marketing management, Sales management, Business developmentOperation and general managementKEY SKILLSPlanner &Organizer, Leadership, Communicator & decision maker, Problem SolverTeam Player
Timeline
Commercial director - El Shorouk, developments, S.A.E
01.2019 - Current
UK College - diploma, Business development & Entrepreneurship
06.2016 - 8 2016
General Manager - Tecla Global
12.2013 - 12.2018
National bioinformatics institute - Management diploma, Marketing
09.2005 - 12 2005
Marketing & Sales manager - Sunrise
06.2001 - 11.2013
Marketing & Sales representative - Sunrise for development S.A.E, Laguna Bay Resort
05.2000 - 06.2001
- , Broad, Journalism
09.1997 - 5 2000